27/04/2019
360 Degree Photos, Videos and the Benifits
Media has experiences a shift as we all know over the centuries. Starting from the Church and Temple Bells to attract the attention and interest of the community and passing through the Radio, the TV, and now the IOT.
It is a long proven fact that the most impactfull tool to register a long lasting impression on a human mind is the Photos and Videos. Now let us just imagine how much the 360 Degree Photos and Videos would magnify the strength of the tool.
Holding up and balancing with the technological advances has and would continue to have an affirmative and constructive consequences to our Businesses and Professions.
Why “360 Degree” Immersive & VR Marketing?
#) A Pylon to Completely New Marketing Strategy.
Some Businesses may have gained from the traditional digital marketing activities and some might have not. This is majorly because when you market your business on platforms like Facebook and Instagram, your business will benefit only when these platforms grow and expand. What this does is that it limits the potentiality of the cause of spreading awareness of your business. To be able to extract the maximum out of the tools and platforms available, we have devised a strategic collection of platforms, tools, media, associations and special skills to try and create superlative and deep-rooted keenness in the Businesses.
More than 80% of our Clients agree that the 360 Photos and Videos have increased their visibility and engagements.
#) Access to a Plethora of Details for Clients.
The requirements differ from Businesses to Businesses and number of plain photographs normally are not able to show all the details required, while a single 360 photo can show all the details at one go. More details mean more interaction and more interaction means more engagements ultimately resulting in more business.
#) Trust Building for Businesses
Repeated & Extended posting of 360 Photos and Videos result in acquiring uninterrupted interest and attention of the existing as well as probable customers. The inquisitiveness for new views, products and services leads to repetitive and extended visits and engagements from customers which would build great customer loyalty.
#) Declining Conventional Marketing Tools
As we all see a steep decline in the effectiveness of conventional marketing tools like Newspaper Media, Hoardings, Outdoor Activities, Radio, TV and even Photos & Videos to a certain extent, the VR Industry research by various companies show a very steep rise in the growth of the VR Industry. The research conducted by companies like “Greenlife VR” indicates that the Industry is expected to reach almost USD 75 billion a Year by 2021.
#) Google Research and Facts
After a Virtual Reality Video Campaign, it was found that 360 Videos and Photos motivate viewers to watch and interact more.
• Up to 300% increase in user engagements.
• 30% higher repeat viewing
• 3 times higher conversion ratio.
• 360 Ad earned 41% more interaction
While searching for Businesses, Products, or Services an average person uses Mapping and Online Services for 44% of time.