Third Door Strategy

Call Directions Website

Third Door Strategy .I help businesses discover customer blind spots, unmet needs, and untapped opportunities through guided strategy and brainstorming sessions.

Key point - You need to be in circulation, socially!
24/09/2026

Key point - You need to be in circulation, socially!

Think Outside the Playbook.If you keep looking at what your competitors are doing, you'll probably end up doing what eve...
24/09/2026

Think Outside the Playbook.

If you keep looking at what your competitors are doing, you'll probably end up doing what everyone else is doing.

That's the playbook.

Try looking sideways instead.

Find a business in another market or another country doing something similar to you.

A decor store in Denmark.
A small hotel in Portugal.
A retailer in Japan.

Then ask AI to help you investigate:

1. What are they doing differently?
2. How are they attracting customers?
3. What are customers responding to?
4. Could any of these ideas work in my market?
5. What could I adapt rather than copy?

You may not find a ready-made answer.

But you might find a clue.

And sometimes, a clue from somewhere completely outside your usual competitive set is enough to open a new door.

Don't just study your competitors.
Study possibilities.

Third Door Strategy
Ideas | Insights | Opportunities

What if the railway station answered your questions before you had to ask?You arrive at a busy railway station.You look ...
22/09/2026

What if the railway station answered your questions before you had to ask?

You arrive at a busy railway station.

You look up at the overhead LED display:

Where is my train? Which platform? Where will my coach stop?

Then comes the familiar routine — walk to the enquiry counter, wait for an announcement, or find a railway employee and ask.

For someone unfamiliar with the station, those few minutes can create unnecessary confusion and anxiety.

Here's a simple idea.

Place 60-inch or larger TV ( Preferably Touch screen) at strategic locations inside a major railway station.

But don't make it just another information screen.
Make it a visual station guide.

The screen could show an overhead/top-down view of the station, with all the platforms, footbridges, stairs, lifts and important passenger areas.

Most importantly, the screen identifies the passenger's location:

📍 YOU ARE HERE

So instead of simply reading:

Platform 6 → this way
the passenger can actually see where Platform 6 is in relation to where they are standing.

And make the information interactive or available upfront.

Information like:
Train No. → Platform → Walking route → Coach position

Tap Platform 6, and the screen highlights the walking route from the passenger's current location.

Coach Position, and the screen shows where the coaches are expected to stop along the platform.

The information on TV is updated by the announcement/enquiry desk using a simple application.

When the operator enters:
Train No. 12345 → Platform 6 → Coach position updated and the information can automatically update across the touchscreen displays throughout the station.

So when the platform changes, train arrival information changes, or coach-position information is updated, the passenger-facing screens can reflect the latest information.

Four possible benefits:

1. LESS CONFUSION
Passengers can visually understand where they are and where they need to go.

2. REDUCED PASSENGER ANXIETY
Particularly useful for elderly passengers, families, first-time visitors and people unfamiliar with the station.

3. LESS PRESSURE ON ENQUIRY STAFF
Routine "Which platform?" and "Where do I go?" questions could be answered directly through the touchscreen.

4. BETTER COACH-POSITION INFORMATION
Passengers can see their coach position visually instead of relying entirely on announcements or asking railway staff.

Why not make this a pilot programme?

Railways don't have to roll it out everywhere.

Try it at a few major, high-footfall stations.
Install the displays at strategic points. Connect them to a simple information-update system at the announcement/enquiry desk.

Observe how passengers use them. Measure whether they reduce enquiries, confusion and unnecessary movement around the station.

Then improve the system based on what passengers actually do.

The basic idea is simple:

Don't just tell passengers where to go.
Show them.
Because sometimes the most useful information isn't another announcement.

It's a simple map saying:
"You are here."
And yes, if the Railway authorities happen to like the idea, they can give me a pat on the shoulder — or, preferably, a handsome cheque. 😄

Another spinoff from this idea for Indian Railways or irctc site is this - Suppose there is a QR code for each such TV monitor and a person just takes a pic or scans it, then he or she can use that as a reference till they board the train.

More valuable would be when, it could be given along with the ticket confirmation SMS.

Your ticket is confirmed.
Scan the QR code here: [link] for platform overview!

After all, this is about usability, service improvement and making the passenger experience a little less stressful.

Third Door Strategy
Notice the friction. Reimagine the experience.




Rent-a- Garba Partner!Not a bad idea. Further in the age of limited friends  circle, this could work if done with a bona...
22/09/2026

Rent-a- Garba Partner!

Not a bad idea. Further in the age of limited friends circle, this could work if done with a bonafide intention.

Third Door Strategy


What are people talking about when they talk about your business?Your reputation is being shaped by conversations you ma...
21/09/2026

What are people talking about when they talk about your business?

Your reputation is being shaped by conversations you may not even be part of.

Customers, reviews, competitors, social media, communities and online discussions can reveal what people notice, value, question — and sometimes misunderstand — about your business.

An outside perspective can help you:

1. Identify the conversations already happening around your business
2. Spot patterns and opportunities you may be too close to see
3. Understand what is gaining attention online
4. Find spaces where your business can contribute, respond or lead
5. Turn existing conversations into new marketing opportunities

Sometimes the opportunity isn't to start another conversation.

It's to notice the one that's already happening — and find your way into it.

Third Door Strategy
Ideas | Insights | Opportunities

21/09/2026

What’s being said about your biz— and what should you be listening for?

Why do I share here? What I share here comes from things I notice — often things others overlook or simply accept as the...
21/09/2026

Why do I share here?

What I share here comes from things I notice — often things others overlook or simply accept as the status quo.

So, what I do is just → question it → find a customer/business opportunity → turn it into an action or story.

Another question is - does it benefit anyone? Well, it depends. Action or change of behavior or approach is left to the biz, biz owner or employee.

So, if you think you can use my strength to reveal the patterns, or customer blind spots, then I'll be happy to provide my services.

Third Door Strategy


Quote to ponder! “Instructions for living a life:Pay attention.Be astonished.Tell about it.”​— Mary Oliver, “Sometimes” ...
20/09/2026

Quote to ponder!

“Instructions for living a life:
Pay attention.
Be astonished.
Tell about it.”

​— Mary Oliver, “Sometimes”

Well, I'm glad that I use Facebook to share my curiosity, ideas!

Third Door Strategy

Third Door Strategy!Inputs I can give!I can watch businesses, campaigns, offers, customer conversations and emerging mar...
20/09/2026

Third Door Strategy!

Inputs I can give!

I can watch businesses, campaigns, offers, customer conversations and emerging marketing patterns—then identify the ones that may be relevant to your business.

And the deliverable could be very simple:

3 things I noticed this month
2 competitor movements worth watching
1 marketing pattern you could experiment with

That is potentially much easier for a small-business owner to consume than a huge monthly marketing report.

Also, I can share this is a common repository where you and your team could view and pick the ones that seems relevant!

Third Door Strategy

In an age where AI can give you a hundred answers in seconds, the real advantage may be knowing which question to ask.Yo...
20/09/2026

In an age where AI can give you a hundred answers in seconds, the real advantage may be knowing which question to ask.

You can hire me to question your business from a different angle.

Not to give you another generic marketing plan.

But to ask questions that may make you stop and think:

1. “Why are customers choosing you — and are you sure that's the real reason?”
This can uncover assumptions about your customer, your positioning and what actually creates preference.

2. “What are your competitors beginning to do that you haven't responded to yet?”
This can open up a closer look at changing messages, offers, customer problems and emerging marketing patterns.

3. “What could you offer, communicate or change that your competitors aren't talking about?”
This can lead to new conversations, unexplored customer needs and opportunities to differentiate.

The value isn't necessarily in having all the answers.

Sometimes, the right question changes what you see.

That's where I come in.

Third Door Strategy

Address

Domlur
Thiruvananthapuram
560008

Opening Hours

Monday 8am - 9pm
Tuesday 8am - 9pm
Wednesday 8am - 9pm
Thursday 8am - 9pm
Friday 8am - 9pm
Saturday 8am - 9pm
Sunday 7:30am - 9:45pm

Telephone

9900114982

Alerts

Be the first to know and let us send you an email when Third Door Strategy posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share