22/04/2014
Associate- Market Research
RM Education Solutions India (P) Ltd.
Experience: 1 - 4 years
Industry Type: IT / Software / Hardware
Functional Area: Sales & Marketing - IT Hardware
Sub Functional Area: Marketing
Specific Skills: Sales & Marketing
Job Description
Develop and execute SEO Strategies to increase traffic and conversion on websites. Analyze and draw insight from traffic data and conduct advanced level keyword research to identify suitable key words. Manage tactical SEO initiatives including On-site Optimizations, Web Content Development, Link-building, Site Auditing and Competitive Analysis. Monitor trends in social media tools, and applications, research performance and analytics data, and generating dashboards for senior management with actionable insights. Coordinating and collaborating with the UK team to build the online presence in line with company strategy. Optimize web contents against SEO strategies on a case to case basis. Manage presence in social networking sites including Facebook, Twitter, LinkedIn and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. Good understanding of HTML, CSS, content management systems like WordPress. Experience in On-Page, Off-Page optimization, PPC, CPC, Google Analytic, Webmaster Tool, Meta tags, Local Listing on search engines, Content marketing, Improving site ranking and Research in SEO/SEM strategies. Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, LinkedIn and YouTube. Real-world experience in planning social media programs that span owned (eg Blogs), earned (eg Facebook) and paid (sponsored tweets). Keeping up-to-date with changes in the search industry on a regular basis. Working knowledge and real-world experience in planning, managing and executing social media initiatives. Proficiency in MS Excel, PowerPoint, and Word.
Desired Candidate Profile
Should be a graduate in Marketing or Business Studies, with 1-4 years of experience in market designing. Google Analytics and Google Adwords certification preferred. Other competencies desired are strong communication skills both in written and verbal form, planning and organising with attention to detail, Tenacity, a high level of self-motivation and the ability to demonstrate initiative, Presentation Skills.
Company Profile
In February 2003, RM, the leading provider of systems, software and solutions to schools across the U.K, as well as Australia and the USA, opened RM Education Solutions India Private Limited at Technopark, Trivandrum. The Indian office, RM ESI supports RM Education by providing cutting edge software solutions for a wide range of futuristic education related products and services. RM Education's heritage is our wide ranging, innovative learning technology. From the latest and most educationally appropriate IT hardware, infrastructure and whole class teaching technologies, to our innovative Internet services, and easy to manage networks. RM Unify, the launch pad to the Cloud; RM Books, the first ebook solution specifically designed for schools and the web-delivered School Management Solutions, RM Easimaths, an online tool to teach core Maths skills; 1:1 Computing and Bring Your Own Device(BYOD) scheme are a few of our hallmark products developed in RM ESI. The technology that we use ranges from CISCO, VMware, NetApp, commvault, Windows Server to Microsoft Exchange, IIS7, etc. The RM Results team at ESI provides tools for online exam authoring, onscreen testing, onscreen marking and the management and analysis of educational data. Our customers include many of the largest awarding bodies, the department for education and many local authorities in the UK.
Contact Details
Name of the company: RM Education Solutions India (P) Ltd.
Address: B-5, 2nd Floor, Gayatri, Technopark Campus, Trivandrum
E-mail: [email protected]
Phone Number: 0471 2335577
