07/03/2026
S**C & Greenstar Fertilizers Telecast (DoF- GOI) Post-Budget Webinar on Agriculture and Rural Transformation Across India
1) State-wise Participation details in PMKSKs where the webcasting event is formally organized (No. of events, Participants – male, female and total):
State-wise details II No of Events II Male Participants II Female Participants II Total No of Participants
1 Tamil Nadu II 97 II 2356 II 1117 II 3473
2 Puducherry II 2 II 45 II 28 II 73
3 Andhra Pradesh II 50 II 1637 II 214 II 1851
4 Karnataka II 32 II 988 II 164 II 1152
5 Kerala II 15 II 382 II 494 II 876
6 Telangana II 41 II 480 II 1741 II 2221
7 Maharashtra II 13 II 129 II 77 II 206
Total II 250 II 6017 II 3835 II 9852
2) State-wise Participation details in PMKSKs where PM Kisan (PMKSK) event was informally organized / disseminated through other source of communication/social media (No. of Participants – male, female and total):
State-wise details II Male Participants II Female Participants II Total No of Participants
1 Tamil Nadu II 1888 II 890 II 2778
2 Puducherry II 36 II 24 II 60
3 Andhra Pradesh II 300 II 150 II 450
4 Karnataka II 328 II 141 II 469
5 Kerala II 446 II 572 II 1018
6 Telangana II 2000 II 2500 II 4500
7 Maharashtra II 200 II 75 II 275
Total II 5198 II 4352 II 9550
Overall, the summary of participation is 19402
3) Subject elaborated with the farmers:
The address specifically focused on the Union Budget 2026-27 initiatives, including:
• High-Value Agriculture: Promoting crops like coconut, cashew, sandalwood, and walnuts.
• Technology: Discussing Bharat Vistaar, the new AI-powered Digital Public Infrastructure for Agriculture.
• Women's Empowerment: Expanding market access through SHE-Marts (Self Help Entrepreneurs-Marketing Avenues for Rural Transformation).
4) Details of events:
In alignment with the directives from the Department of Fertilizers (DoF-GoI), S**C & Greenstar Fertilizers organized a large-scale farmer engagement program to broadcast the Post Budget Webinar on " Agriculture and Rural Transformation” held on 06.03.2026. The Hon'ble Prime Minister delivered the inaugural address to the farming community via virtual platform
> Event Ex*****on & Reach
• Locations:
a) Organized across Pradhan Mantri Kisan Samriddhi Kendras (PMKSK) in South India, including Tamil Nadu, Karnataka, Telangana, Andhra Pradesh, Kerala, Puducherry and Maharashtra.
b) Organized across Non PMKSK located in the states of Tamil Nadu, Karnataka, Telangana, Andhra Pradesh, Kerala, Puducherry and Maharashtra through AV Van Squad Campaigns (Audio-Video Visual Van), Village Level Meetings, Shandy Campaigns, TV, laptops, mobile phone, WhatsApp groups
>Participation: Farmers joined through two primary methods:
o Physical Attendance: Gathering at PMKSK centres to watch via television.
o Virtual Attendance: Joining via mobile phones, laptops, and computers through shared links.
• Mobilization: The company ensured high turnout by informing progressive farmers in advance and sharing links across dealer networks and farmer groups.
> Key Objectives & Impact
The Post-Budget Webinar on "Agriculture and Rural Transformation," held on March 6, 2026, serves as a strategic platform to convert the Union Budget 2026-27's financial allocations into actionable ground-level results.
Led by the Hon'ble Prime Minister's inaugural address, the session emphasizes a shift from traditional subsistence farming to high-value, technology-driven agriculture.
Key Objectives
The webinar was organized into eight thematic sessions focusing on four major pillars: Agriculture, Animal Husbandry, Fisheries, and Rural Livelihoods.
• Promoting High-Value Agriculture: Diversifying farm output by unlocking the potential of premium crops such as cashew, coconut, sandalwood, cocoa, and agarwood.
• Digital Integration (Bharat Vistaar): Implementing an AI-powered Digital Public Infrastructure to provide farmers with real-time, multilingual advisory services and risk-reduction tools.
• Scaling Allied Sectors: Encouraging private sector investment and entrepreneurship in the animal husbandry and dairy value chains.
• Fisheries Expansion: Developing 500 reservoirs and Amrit Sarovars for integrated fisheries, while strengthening coastal value chains.
• Women-Led Rural Economy: Expanding market access for products made by rural women through SHE-Marts (Self Help Entrepreneurs-Marketing Avenues for Rural Transformation).
> Corporate Commitment: The program highlighted S**C & Greenstar Fertilizers' commitment to bridging the gap between government policy and the farming community.
5) Information on VVIP/VIP participation in the event:
The initiative saw a collaborative effort between S**C & Greenstar Fertilizers and local governance. By involving stakeholders such as the Department of Agriculture and Panchayat leadership, the PMKSK centers became hubs of community activity.
Agriculture Officers and local body representatives were present to support the event, further motivating farmers to engage with the government’s latest agricultural advancements.
6) Feedback received from the participants:
Information was efficiently circulated via PMKSK digital networks, reaching a vast audience of member farmers. The program was highly successful, with participants praising the government's focus on rural prosperity, domestic production and national food security.
Farmers highlighted the effectiveness of PMKSKs as a bridge to government initiatives, particularly noting the value of rural prosperity, crop diversification and scaling allied sectors. The community expressed strong appreciation for these efforts to improve product availability and modernize agricultural support systems.
