SEO stands for “search engine optimization.” The term may sound like optimizing an actual search engine such as Google, however this professional service focuses on tweaking a website to do well – to appear among the top listings on search engine results pages (SERPs). These pages contain links to web sites and documents that the search engine deems relevant to the word or phrase. These words or phrases are also known as “keywords.”
SEO creative and it's technical. It's logical, parasitic and opportunistic. The aim of seo is to maximise targeted types of valuable traffic to a website from search engines by improving the visibility of said website in Google organic or unpaid SERPS. Traditionally, this has meant aiming for no1 or top ten positions in Google but SEO has evolved and now a SEO needs to be more a marketer than just a tech geek. A seo needs to be concerned, not just with high positions in Google for relevant keywords, but with analysing competition, traffic and analytics, and converting traffic to leads and sales. I like to draw a line between SEO and Linkbuilding. One (SEO) is on-page (on-site), the other, off-site (Linkbuilding). http://www.allseoknowledge.blogspot.com/
