Knowledge about SEO

10/01/2012

2011: Year Of The (Google) Panda :-

Has Panda been the most significant thing to happen in search this year to you? If not, what was? Let us know in the comments.

At the beginning of the year, there was a lot of attention being payed to the quality of Google’s search results, as the content farm movement was reaching a high search result saturation point. There was also a lot of criticism. Eventually, Google finally took action. It launched in February (globally in April), and initially earned the nickname “Farmer” update. I believe this was coined by Danny Sullivan. Then Google came out and let the world know what its real name was: Panda, named after a Google engineer that goes by Panda.

“He was one of the key guys,” explained Google’s Amit Singhal in an interview with Wired in early March. “He basically came up with the breakthrough a few months back that made it possible.”

10/01/2012

SEOs Not Buying Google’s Privacy Motive for Encrypting Search

Google caused quite a ruckus in the search marketing community after it announced some changes to search. Last week, the search giant said that it would begin encrypting logged-in searches that users do by default, when they are logged into Google.com. This further integration of a Secure Sockets Layer (SSL) will prevent search marketers from receiving referral data from the websites consumers click on from Google search results.

What do you think of Google’s move to encrypt searches? We’d love to know.

While this change is only supposed to affect a single digit percentage of referral data, many SEOs are not happy with the move and believe that Google has gone too far. Eric Enge, the Founder and President of Stone Temple Consulting, told us that he was completely “baffled” when he saw the news. Rebecca Lieb, the Digital Advertising and Media Analyst at the Altimeter Group, was also surprised by the move and called it “evil.”

“I hate to say this about Google because they’re a company that I admire and like and respect, but I think this is evil,” she said.

“Google is taking something away that is a very, very valuable tool for anybody practicing SEO,” Lieb added.

05/01/2012

A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in previous articles, and it always seemed to come down to a big "it depends." However, I'm starting to realize that for many clients, good search engine rankings can actually make or break a business.

While putting together my presentation for a conference in Amsterdam back in Jan. 2001, I decided to base my speech around one Web site we had recently worked on for a client. The site in question was the Bariatric Institute of Kentucky in Georgetown, Kentucky. Dr. Randall Bolar performs gastric bypass surgery on morbidly obese patients so they can lose weight and lead happier, healthier lives.

source:http://www.highrankings.com/seobottomline

03/01/2012

03/01/2012

What is SEO?

SEO stands for “search engine optimization.” The term may sound like optimizing an actual search engine such as Google, however this professional service focuses on tweaking a website to do well – to appear among the top listings on search engine results pages (SERPs). SERPs are web pages returned by search engines like Google or Yahoo! after a user performs a search. These pages contain links to web sites and documents that the search engine deems relevant to the word or phrase. These words or phrases are also known as “keywords.”