Sideways Consulting

24/07/2026

Life is unpredictable. Seasons keep changing. And no two days are ever the same. The only thing in our control is our sense of joy and our willingness to keep our colours alive.

That’s the message we bring in our latest brand campaign for Berger Paints, who make colours that last, no matter the weather.

Jaise bhi ho din, rang bana rahe!

22/07/2026

Every newborn baby is just a future foodie. They want to eat everything they can touch, not knowing that they can’t digest much. They need help with gas, acidity, and indigestion.

Thankfully the baby in our latest campaign has all the help he needs from Woodward’s Gripe Water. That’s why all he can think about is all the food he’s going to eat when he grows up.

Check it out!

03/07/2026

How hard is it to get people to drink water?

29/05/2026

Can gigs be fast-forwaded? Watch our latest film for Navi UPI to find out.

14/04/2026

Can a tyre puncture be entertaining? Only if it’s in Hurrypur. Let our latest film for Navi UPI bring you up to speed.

01/04/2026

30/03/2026

Some things just can’t happen fast enough. And this one tops the list. Here’s the first film from our latest campaign for Navi UPI.

P.S. What’s one everyday thing you wish would happen faster? Drop it in the comments.

27/03/2026

There are those who like linen. Then there are those who love linen. And then there are Linen Paglus!

Our latest work for The Arvind Store is an invitation to men who love linen. And a cheeky warning for women.

Watch the film to find out what we mean ;)

16/03/2026

Upper KG Presents: Looking Sideways, The Art of Observation.

26/02/2026

What do you do when a product comes with a feature as ridiculous as a 50-year warranty? You talk to the people it is relevant to. And sometimes, it is not who you think.

Presenting our latest film for Sintex.