Hybrid Hospitality

Hybrid Hospitality HYBRID Hospitality offers forward thinking and creative solutions to companies and associations work

Hybrid Hospitality opened in January 2014 with the mission to offer forward thinking and creative solutions to companies and associations working in the Tourism and Hospitality sector. As a consultant this company has worked on an array of projects that can only be defined as „hybrid“. For our clients – we use our knowledge, experience and connection to the industry to assist all areas of hospital

ity and tourism. Previous engagements include:

• Developing revenue management departments
• Strategy and business planning (from seed business model to implementation)
• Feasibility and due diligence reports for investment projects
• Operational management of hotels in Iceland (temporary while executing new strategies, developing brand and recruiting/training management team)
• Marketing, Sales, IT (property configuration on PMS, POS, CM and Social platforms)
• Concept design for new projects and renovations (mid to large scale)

Some of Hybrid Hospitality‘s clients include:
Keahotels
Marriott EDITION
Iceland Travel IS
Nordic Visitor
Anchorage Capital UK
Carpenter & Company USA
Hotel Leifur Eiriksson
Hotel Island /Heilsumiðstöðin
Compliance Coaching Group CAN
VA Invest NL
ODDSSON
Pinnacle Advisory Group USA
Reitir
Benchmarking Alliance SE (as the Iceland Market Manager)
Esja Attractions

November results for the Nordics and more 📈📉📊📏
06/12/2021

November results for the Nordics and more 📈📉📊📏

November 2021 RevPar, ADR and Occupancy of the Nordic Capitals are now available. We also include below RevPAR change compared to November 2019.

STO -22%
CPH -23%
OSL -1%
HEL -46%
REY -31%
TAL -49%
RIX -71%

August results are in!
04/09/2021

August results are in!

The third summer month of August 2021 RevPar, ADR and Occupancy of the Nordic Capitals are now available.

***On the Books from September 2021***
Strong pick-up for Sep+Oct and especially weekends and days close by, but also fall 2021 and spring 2022.
- STO +27,6% OTB vs. LY, pick up from last month +2,0%
- CPH +14,8% OTB vs. LY, pick up from last month +5,0%
- OSL +24,7% OTB vs. LY, pick up from last month +2,6%
- Ski Resort Hotels in SE+NO: Positive pick-up for the fall 2021 and Feb 2022 with an average of +3,6%.
- Resort & Spa Hotels in SCA: Positive pick-up mostly fall 2021 with average of 3,4%.

Reykjavik represent! ✊❤😎
05/08/2021

Reykjavik represent! ✊❤😎

The second summer month of July 2021 RevPar, ADR and Occupancy of the Nordic Capitals are now available.

***On the Books from August 2021***
We see extreme short positive pick-up, especially weekends and days close by, but also fall 2021 and spring 2022.

- STO +7,0% OTB vs. LY, pick up from last month +2,0%
- CPH +8,0% OTB vs. LY, pick up from last month +1,7%
- OSL +4,5% OTB vs. LY, pick up from last month +2,9%
- Ski Resort Hotels in SE+NO: Positive pick-up for Aug and Sep 2021 and Jan 2022 with an average of +5%.
- Resort & Spa Hotels in SCA: Positive short pick-up mostly Summer 2021 with average of 7%, and then weekend in fall.

Movement is good 🙂
07/07/2021

Movement is good 🙂

The first summer month of June 2021 RevPar, ADR and Occupancy of the Nordic Capitals are now available.

***On the Books from July 2021***
- STO +6,9% OTB vs. LY, pick up from last month +1,9%
- CPH +7,0% OTB vs. LY, pick up from last month +2,2%
- OSL +6,9% OTB vs. LY, pick up from last month +1,7%

We see extreme short positive pick-up for the summer months, especially weekends and days close by, but also spring 2022.

- Ski Resort Hotels in SE+NO: Positive pick-up for Dec+Jan+Feb+Mar 2022 with an average of +6%. January 2022 pick up from last month up with over 10%. We also see short positive pick up on the summer months as more hotels open also now in summer season.

- Resort & Spa Hotels in SCA: Positive short pick-up mostly Summer 2021 with average of 6%, but each month have increase.

15/04/2021

Hybrid Hospitality is proud to be taking part in Ratsjáin - an initiative for innovation and product development, marketing, sustainability, digital development and technological development in tourism. More information can be found here:

Ratsjáin er nýsköpunar- og þróunarverkefni Íslenska ferðaklasans   Ratsjáin er ákveðið verkfæri ætlað stjórnendum í ferðaþjónustu og tengdum greinum sem vilja auka nýsköpunarhæfni sína, hraða mikilvægum breytingaferlum og öðlast aukna yfirsýn og getu til að þróa vöru...

The numbers are in and we can see that the closing of the borders is really having an impact on RevPAR. Tallinn is the l...
14/04/2021

The numbers are in and we can see that the closing of the borders is really having an impact on RevPAR. Tallinn is the least affected and Iceland comes worse off when compared to the rest of Scandinavia and the Baltics.

The results of Mar 2021 RevPar, ADR and Occupancy of the Nordic Capitals are now available. Please note, LY mid March was start of the pandemic.

***We have a new On the Books Market: Kristiansand, Norway***

On the Books from April 2021:
- STO -53,1% OTB vs. LY, pick up from last month +0,5%
- CPH -48,7% OTB vs. LY, pick up from last month +0,8%
- OSL -53,2% OTB vs. LY, pick up from last month -0,2%
- REY -33% OTB vs. LY, pick up from last month -2,2%
Like last month, we see positive pick-up for the summer months but some cancellations in fall already across.

- Ski Resort Hotels* in SE+NO: Positive Pick-up for Feb+Mar 2022
- Resort & Spa Hotels* in SCA: Positive Pick-up for Apr, May, June

*not yet year on year comparison available, reports are available with daily data to exactly see what days and weeks are picking up.

As Iceland's Benchmarking Alliance Market Manager - it is always exciting when we can share some Performance Data.  Thes...
28/10/2020

As Iceland's Benchmarking Alliance Market Manager - it is always exciting when we can share some Performance Data.

These days the numbers are negative due to the affects of COVID on the tourism industry - but the data is still very important to keep up with.

If you wish to join the trends - don't hesitate to reach out. It is never too late to enter historical data so you can compare and analyse pre-COVID times and prepare post pandemic strategies and actions!

Together - we will pull through. At Hybrid Hospitality- we are sure tourism in Iceland will pick up fast once we have open borders and less restrictions on travel and businesses. It is after all no less beautiful, peaceful and wonderful to visit.

Best wishes to all! Can't wait to meet up in person soon! ❤️

Great presentations by KPMG Iceland and the Icelandic Tourist Board this morning and looking forward to the Promote Iceland online meeting this afternoon. Recovery planning going on all over!

At BA we are excited that there is a lot of effort being made to analyse the market and strategize for a Post-Covid and "new normal" market.

Here is a snapshot of how Reykjavik is performing against the Nordic/Baltic capitals. Not very positive numbers - but very important data to be following.

Our goal for Iceland is to increase data contributors in Accommodation, Restaurants, and Spas all over the country and support the industry with key figures and comparisons that can be used by individual companies and industry stakeholders.

If you have not yet joined the Trends - contact us for a free trial.
[email protected]

Wishing all the best to our partners during this challenging time! ❤️

I know where the experts will be on the 30th.  Looking forward to the next Revenue Forum and excited to see our own Henr...
23/06/2020

I know where the experts will be on the 30th. Looking forward to the next Revenue Forum and excited to see our own Henrik K from Benchmarking Alliance in the panel. 📈📉📍💱⚖

There will be a life after Covid-19 in which restrictions will be released and guests will start coming. What will this world look like and how can we make the best and most profitable strategy? We have gathered a panel of experts and special guests who will try to give you the answer.

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Reykjavík
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