Pink Label communications

13/10/2016

What makes a brand a brand, and above all a Luxury Band?
And what is Luxury by the way....
Get here some great inspiration of how to develop your brand:

In a recent column in Luxury Daily, I posed the question, “New Luxury, Old Luxury; Real Luxury, Faux Luxury – What’s a Brand to Do?” It got me thinking more about what exactly makes a brand “luxury.”

29/09/2016

Un' idea quasi semplice ma di grande effetto.... tutto rosa per Estee Lauder....
Breast Cancer Awareness.
http://beauty.pambianconews.com/2016/09/29/estee-lauder-illumina-il-duomo/

19/09/2016

What it means to be excellent in your job - and describe it in such an emotional way!

Morgan Freeman accepts the AFI Life Achievement Award on June 9, 2011. Subscribe to this channel for more exclusive videos from the AFI Archive: https://www....

14/09/2016

WHEN YOU THINK OF MARKETING....
think of making the impossible possible. Make a difference.
Don't just be a follower!
http://www.corriere.it/foto-gallery/moda/news/16_luglio_08/fendi-sfila-sull-acqua-fontana-trevi-passerella-90-anni-maison-ee60e780-44d0-11e6-888b-7573a5147368.shtml

La passerella trasparente è a filo d’acqua, le modelle attraversano la fontana di Trevi, ci sono in mezzo, e senza che ci sia nessun Marcello da chiamare. Fendi, la sera del 7 luglio, per festeggiare i suoi 90 anni, ha fatto qualcosa che non era mai stato tentato: ha unito uno dei monumenti (che la…

12/09/2016

MULTI-CHANNEL MARKETING and SELLING
non easy for big brands.
Read some surprising exampales here....

The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.

07/09/2016

How to work on important targets? How to manage desperate situations? How to work on common objecives?
In great, motivated and powerful teams!

Download Our Free App Now To Improve Your Kids Knowledge With Color And Fun. Free Download : https://play.google.com/store/apps/details?id=com.SKgameCenter.K...

06/09/2016

During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.

04/08/2016

LA CULTURA ha un'influenza significante al Marketing.
La "vecchia" strategia "As global as possible, as local as necessary – Finding beauty in the balance" è più attuale che mai. Guardate questo super esempio attuale, di COMMUNICAID (dove ho fatto la formazione a Londra):
https://www.communicaid.com/cross-cultural-training/blog/brazil-top-tips-navigating-brazilian-business-culture/?utm_campaign=RSS+Email&utm_source=hs_email&utm_medium=email&utm_content=32480569&_hsenc=p2ANqtz-9wrupWzhYJ8pwrC_8HMMfDPkguNjg1s_lVQmbPGrA5IkI1Bid32Cb
YIJ2bIyGQ51NOssvTd_eIwSibmfngL3pCwRETyPc0b3_HVmAhVIGznUMZS-Y&_hsmi=32480569

Many organisations are considering whether to enter the dynamic and lucrative Brazilian market. Here are some Brazilian Business culture tips.

03/08/2016

INSTAGRAM to me had been a very strage, limited and not very efficient tool or strategy business wise. Ultimately, however, it is becoming much more interesting.
Want to know what's new? Here we go:
https://socialmediaweek.org/blog/2016/08/understanding-instagram-stories/

"Now that Instagram will allow their users to create content in a more fun, easy, and recognizable way, it means that Instagram, as a marketing platform, immediately becomes a more important part of your overall social media strategy."

29/07/2016

I LIMITI DI INSTAGRAM PER LA VENDITA - adesso bypassati con la nuova strategia di MICHAEL KORS. Geniale!
http://www.pambianconews.com/2016/07/26/il-trucco-di-michael-kors-per-aggirare-instagram-199700/

Michael Kors è riuscito a bypassare i limiti strutturali di Instagram. Il social network prediletto dai fashion brand, infatti, non ammette link diretti da ciascuna foto condivisa, ostacolando di f…

29/07/2016

SHOPPER MARKETING
non è una nuova "filosofia", ma come metodo si è ricreato. Tempo fa era un motore per gli acquisti ad-hoc e spontanei, oggi è diventato una motivazione per un certo comportamento anche a lungo termine.
Leggete qui gli ultimi risultati dello state-of-the-art:

Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.

05/07/2016

MARKETING AND BD IN WINE...
There is a quality article summarizing a few but major and genious arguments and tips
(1) Chase the accounts that matters
(2) Copy Hallmark
Why and how?
Reas it here:
http://www.nomacorc.com/blog/2016/07/seriously-who-is-your-customer/?utm_source=Blog+Nomacorc+-+English&utm_campaign=2edec511e9-English_Language_Blog_Newsletter10_29_2014&utm_medium=email&utm_term=0_e041d5be31-2edec511e9-309758157

At the 10th Exchange forum, marketing and branding experts came together to talk about who the customers really are, from distributors to on-premise buyers.