Arte Vetrina Project

06/02/2026

SLOWEAR CHRISTMAS 2025 “GOLDEN CHAIR LIFT”

Location: Milan, Rome, Munich, Paris, London, Hamburg, New York, Chicago, and Tokyo
Head of Creative: Slowear VM Team
Head of Concept Development: Spazio SP / Arch. Lara Pallante
Production: Sartori Group
Ph: AVP Team & Slowear Team

For Christmas 2025, Arte Vetrina Project interprets the Slowear winter season with an installation that brings contemporary Alpine aesthetics into the brand’s international windows through the creation of real golden chairlifts.
These sculptural elements enrich the display spaces and transform into distinctive product showcases.
The stores in Milan, Rome, Munich, Paris, London, Hamburg, New York, Chicago, and Tokyo become high‑altitude scenarios, where the purity of snow and the brightness of the mountains become an integral part of the visual experience.
In the background, backlit mountain landscapes create depth and define a crisp, crystal‑clear, immersive atmosphere.
In the foreground, mannequins dressed in Slowear winter looks interact with customized skis featuring the claim “SLOWEAR SNOWWEAR.”
Jacquard knitwear, wool coats, lightweight down jackets, and winter accessories are displayed on wooden tables with visible grain, adopting a museum‑like approach that highlights textures and materials.
The result is a project that narrates winter through clean, contemporary design aligned with the brand’s identity.
An installation that blends elegance, authenticity, and an outdoor spirit, reaffirming Slowear’s international vision and Arte Vetrina Project’s ability to transform a concept into a global experience

Visit our website for more 🔗
https://www.artevetrinaproject.it/EN/store-window-display.xhtml/project/2919-slowear-christmas-2025

08/01/2026

Barbour New Collection FW25

Location: Italy
Date: November December 2025
Art Direction: Omar Pallante
Visual Merchandising: AVP Visual Team
Photos: AVP team

The new FW25 collection celebrates the most authentic essence of Barbour: a journey into the brand’s roots, through the landscapes of Ayrshire and the heritage of its exclusive family Tartans.
Our team enhances this identity with meticulous attention to detail and a deep understanding of Barbour’s visual language, transforming every men’s and women’s corner into a coherent, contemporary visual narrative deeply connected to tradition.
It is a season that looks back in order to move forward: renewed heritage, modern functionality, timeless authenticity.
The Original & Authentic Barbour Tartans and Ode to Ayrshire lines bring the family Tartans back to the forefront symbols of belonging and quality reinterpreted across iconic outerwear.
The Heritage+, Re‑Engineered and Modern Heritage collections expand the story with updated volumes, technical details, patchwork constructions and rich palettes that carry the season from autumn into winter.
Our visual service, with over 30 senior visual merchandisers active across Italy and Europe, oversees every detail of the setup from product selection to the creation of new stories and combinations, to the redistribution of furniture at each intervention.
Mannequins styled with editorial‑inspired looks stand out alongside curated display tables, guiding the customer through a considered journey that highlights every key category of the season.
An integrated and recognisable presence, designed to offer a shopping experience in perfect continuity with Barbour’s heritage and its contemporary, global evolution

Visit our website here:
https://www.artevetrinaproject.it/EN/visual-merchandising.xhtml/project/2887-wp-barbour-fw25

28/12/2025

SLOWEAR EXPRESS – SHOWROOM MILANO FW25

Location: Slowear Showroom Milan, Italy
Head of Creative: Slowear team
Art Direction: Omar Pallante
Development: AVP Team, Arch Lara Pallante, Arch Matteo Mammato, Studio Associato Spazio SP
Ph: AVP Team

Benvenuti a bordo di Express, la nuova installazione che abbiamo realizzato per Slowear nel loro showroom milanese

Abbiamo trasformato lo spazio in una carrozza ferroviaria dal fascino rétro: velluti morbidi, lanterne classiche e dettagli curati che riportano a un viaggio di altri tempi, caldo e accogliente

I modelli indossano la collezione Slowear Fall Winter ’25, perfetta per raccontare un viaggio fatto di stile, comfort e atmosfere senza tempo

Express è un invito a rallentare, osservare e lasciarsi ispirare dal viaggio come momento di crescita e bellezza

👉 Guarda il progetto completo qui:
https://www.artevetrinaproject.it/EN/pop-up-stands.xhtml/project/2858-slowear-express-showroom-milano-fw25-

14/12/2025

INFINEON TECHNOLOGIES AG 25TH ANNIVERSARY "MATTERS TO ME"

Location: Infineon Technologies AG Headquarters - Neubiberg, Germany
Art Direction: Omar Pallante
Head of Creative: Arte Vetrina Project & Spazio Sp Architetti
Development: Matteo Mammato - Spazio Sp Architetti
Production & Installation: Xpose Forpress
Ph: AVP Team
Video: Dario Barletta

For its 25th Anniversary, Infineon Technologies AG celebrates the harmony between innovation and nature.
“Matters to Me” is an immersive installation: a forest of luminous totems, green landscapes, and natural sounds leading visitors toward a vision of sustainability.
At its heart, 25 Wafers tell stories from across the globe—employees, partners, and collaborators who together shape Infineon’s future.

👉 https://www.artevetrinaproject.it/EN/pop-up-stands.xhtml/project/2817-infineon-technologies-ag

01/08/2025

🌿 BARBOUR SS25 | TRADITION WITH A MODERN SPIRIT

Location: Italy
Date: April – June 2025
Art Direction: Omar Pallante
Visual Merchandising: AVP Visual Team
Photos: AVP team

For the best of British weather, the best of British clothing.
The new Spring Summer 2025 collection reimagines Barbour’s timeless classics with a fresh twist: vibrant colors, bold details, and true craftsmanship.

Oversized cuts, brass accents, tone-on-tone finishes.
A style that looks forward without losing sight of its roots.

👕 Men & Women
📍Corners across Italy / Europe
🎨 Visual by AVP Visual Team

Discover more 👉 https://www.artevetrinaproject.it/EN/visual-merchandising.xhtml/project/2783-barbour-ss25

03/07/2025

✨ SLW SHOWROOM MILAN SS25 ✨

Step into Slowear’s Milan showroom and discover the new SS26 collection: a visual and sensory journey inspired by travel, movement, and discovery. 🌿

Bamboo, stone, majolica tiles, and delicate woods transform the space into a Mediterranean-inspired path, brought to life by the sculptural elegance of Bonaveri mannequins. 🌞

An invitation to explore Slowear’s aesthetic with fresh eyes: natural materials, sunlit hues, and timeless details create a dialogue between nature and style, celebrating the beauty of an Italian summer. ✨

Discover more 👉 www.artevetrinaproject.it

14/05/2025

🌸 Pastels and craftsmanship take the stage in Milan 🌿

The garments of the new 2025 collection, light jackets in pastel shades, float suspended from the ceiling in overlapping with imposing velvet curtains that contrast with the fabrics and colors of the spring collection.
For the Spring Summer 2025 season, Arte Vetrina Project signs the Slowear Showroom in Via Solferino, Milan with an installation created to highlight the sartorial excellence, materials research and sustainable identity of the brand, which was created on the occasion of Milan Fashion Week 2025 to show the new collection of pastel jackets

📍Location: Slowear Showroom – Milan
🎨 Head of Creative: Slowear team
💡 Development & Production: AVP Team
📸 Ph: AVP Team

👉 Discover the full project:
https://www.artevetrinaproject.it/EN/pop-up-stands.xhtml/project/2740-slowear-show-room-milano-ss25

01/03/2025

SLOWEAR CHRISTMAS 2024

Location: International Campaign
Head of Creative: Slowear VM Team
Head of Concept Development: Spazio SP / Arch. Lara Pallante
Production: Xpose
Ph: AVP Team

For 2024, Arte Vetrina Project has transformed the stores in , Rome, Munich, Paris, London, Hamburg, New York, Chicago, and Tokyo into enchanting settings.
The undisputed protagonist is winter, with its pure and crystalline atmospheres.
Giant Christmas ornaments adorn the base of the windows, creating an immediate connection to the magic of the season.
In the background, a stunning image of snow-covered mountains evokes the silence and beauty of the cold season.
A that celebrates Christmas through sophisticated design and artisanal quality, hallmarks of the group, which is increasingly present on the international scene with an and innovative offering.

visit our website here 🔗⤵️
https://www.artevetrinaproject.it/EN/store-window-display.xhtml/project/2707-slowear-christmas-2024

06/01/2025

Barbour New Collection FW24

Location: Italy
Dates: November 2024
Art Direction: Omar Pallante
Visual Merchandising: AVP Visual Team
Photos: AVP team

Waxed jackets and quilted outerwear, accompanied by accessories that complete a perfect look for the cold seasons are the protagonists of this collection.

Our team, thanks to careful attention to detail and in-depth knowledge of the brand, creates projects that enhance the image of Barbour in the corners dedicated to the Fall Winter 2024 men's and women's collection.
Our setups combine natural materials and warm textures, evoking the brand's outdoor heritage and creating a welcoming and sophisticated atmosphere.

Our visual service, with over 30 senior visual merchandisers, allows us to have a coherent and integrated image across all the customer's Italy/EU corners.

Visit our website here ⤵️

https://www.artevetrinaproject.it/EN/visual-merchandising.xhtml/project/2687-barbour-fw24

28/11/2024

SLOWEAR NORTH SAILS CAPSULE FW24

Location: Slowear - Europe, USA, Japan
Head of Creative: Slowear team
Development: AVP & Studio Associato Spazio SP
Production: Xpose

The windows of Slowear boutiques around the world celebrate the splendid collaboration between 2 unique brands: Slowear and North Sails.
This capsule collection perfectly combines the identities of the two brands, mixing tailoring and technical excellence in a collection that redefines the essence of Outewear for Fall/Winter 2024.
The setting created in collaboration with the Slowear Creative Office to represent this collection and display the most iconic pieces, is composed of marine teak panels,
embellished with portholes, barometers and nautical ropes.
The collection represents the meeting between the high tailoring of Slowear and the great technical performance of North Sails, giving life to reversible pieces that adapt to every occasion.
The installation expresses a mix of maritime style and contemporary luxury, focusing on attention to detail and quality of design.

Visit our website, click here 🔗
https://www.artevetrinaproject.it/EN/store-window-display.xhtml/project/2639-slowear-north-sails-capsule-ai24

20/11/2024

Non mancare STUDY GAME
24 11 2024

Leggi l'articolo completo 🔗⤵️

Domenica 24 novembre dalle 15 alle 18 vi aspettiamo da DAS, Dispositivo di Arti Sperimentali, per scoprire, giocare ed emozionarci insieme L’Associazione Culturale “Friends of MIP” e l’Associazione UvaSpina Odv hanno organizzato un importante evento presso DAS dispositivo di Arti Sperimental...