Nuxdata Anthropology Applied to Business

Nuxdata Anthropology Applied to Business Anthropology Applied to Business Agency since 2015.

Mission
We work at the intersection of strategy, social science and foresight and wants to be at the forefront of helping to articulate emergent futures and new value propositions for our clients. NUXDATA™ is a full-service Anthropology Applied to Business, Corporate Anthropology, Change Management and Educational Services Agency. NUXDATA™’s founders have nearly 20 years of experience analysing an

d reporting on the intersection of social sciences, design, technology, marketing, media and commerce. CORPORATE AND CHANGE MANAGEMENT SERVICES: Large companies have an opportunity to use their scale and expertise to reshape global systems and mitigate complex problems. Long-term capitalism goes one step further, asking companies to actively reshape the systems in which they operate. It takes a deeper view of business’s role in society, recognizing that, in the long run, the interests of stakeholders converge with the interests of the broader community. Corporations as well as SMEs can utilize our services for policy making and administration in a heterogeneous or multinational state by utilizing our knowledge of the cultural variations and felt needs of the people. PRODUCT INNOVATION SERVICES: Anthropology Applied to Business drives NUXDATA’s approach to Qualitative Research and Consumer Experience managing industrial and consumer products. To enhance the consumer experience, we implement a multidisciplinary approach that features qualitative research, usability principles, business data, and organizational communications. Among our key specialties: user-centred design research, UX design methods, usability, survey design, data analytics, team leadership, organizational communications, process improvement, UX project management, agency/vendor management, and health consumer engagement.

  on strategies for mixed methods research
23/02/2021

on strategies for mixed methods research

Inspiring Brand Positionings with Mixed Qualitative Methods A Case of Pet Food Robert J. Morais DOI: https://doi.org/10.22439/jba.v9i2.6124 Abstract Qualitative research is often used by marketers to develop new brand positionings. This case illustrates how two sequentially applied qualitative appro...

Whether or not you are a geographer (not!) the impact of digital mapping on the construction of experience is a topic fo...
22/02/2021

Whether or not you are a geographer (not!) the impact of digital mapping on the construction of experience is a topic for all of us. Please join geographer Laura Cesafsky in her EPIC Talk, Friday, Feb 26. You will never think about space in quite the same way...

Spatial modeling and interactive maps are profoundly shaping our everyday experience of the world.

THE HUMAN SHOWA great talk with Wendy Gunn, a researcher in the field of design anthropology whose written work, researc...
19/02/2021

THE HUMAN SHOW

A great talk with Wendy Gunn, a researcher in the field of design anthropology whose written work, research and design practices have contributed to the foundation of what we now perceive as design anthropology.

          Wendy is a researcher in the field of design anthropology whose written work, research and design practices have contributed to the foundation of what we now perceive as design anthropology. She holds an MA and a PhD in Social Anthropology both at the University of Manchester. She tau...

Article on anthropology and workplace strategy
18/02/2021

Article on anthropology and workplace strategy

An introduction to how anthropology applies to workplace strategy and supplies methods for discovering the future workplace.

⭐️New EPIC Talk March 4 ⭐️ - an inspiring, provocative, mobilizing discussion of our civic roles and responsibilities wi...
17/02/2021

⭐️New EPIC Talk March 4 ⭐️ - an inspiring, provocative, mobilizing discussion of our civic roles and responsibilities with EPIC people across private, public and nonprofit sectors: Matthew Bernius, Nichole Carelock PhD, A. Kathryn Hohman, Ph.D., Abbas Jaffer, & Victor Udoewa

Ethnography has always illuminated the interconnections between society and industry, private and public, economic and cultural, business and civic. But recent events—COVID-19, police violence, political disinformation—have reminded us that civic institutions are fragile, and that we all have a critical role in civic spaces, whether we work for private corporations, nonprofits, or governments. To initiate discussion, debate, and action, this session will address core questions such as:
How should we define, or redefine, civic space from an ethnographic perspective? What are the biggest challenges and opportunities in civic space right now? How can ethnographers, in the many roles and organizations we inhabit, help create lasting, positive change?

Working across private, public & nonprofit sectors, there's a pressing need to rethink our roles & responsibilities in civic space.

TikTok, a video-based social media platform famous for lip-syncs, dance challenges, and the viral success of Lil Nas X’s...
16/02/2021

TikTok, a video-based social media platform famous for lip-syncs, dance challenges, and the viral success of Lil Nas X’s Old Town Road, has reached over a billion downloads. What's the psychology of its appeal, especially to kids?

In this article Pamela Rutledge, PhD discuses the different types of TikTok challenges and give some tips so kids can use TikTok safely and still have fun.

https://www.linkedin.com/pulse/tiktok-challenges-whats-appeal-pamela-rutledge-phd-mba/

TikTok is the current app parents love to hate. A mobile app that allows users to create and share short videos, it was the most downloaded app of 2020.

Really looking forward to this conversation with Diana Graber and Richard (Rick) Andreoli!Register to learn more about t...
15/02/2021

Really looking forward to this conversation with Diana Graber and Richard (Rick) Andreoli!

Register to learn more about the of 's appeal! (And what to do about it.)

Last month, a 10-year-old girl died after participating in the "Blackout Challenge," which she apparently learned about on the social media platform TikTok. The young girl, who lived in Italy, was found unconscious in her bathroom by her five-year-old sister. According to Parentology, the girl was r...

Observe, Test, Iterate, and Learn (Don Norman)
12/02/2021

Observe, Test, Iterate, and Learn (Don Norman)

There isn’t a next time in product development. You must always study to keep up with the product cycle.

Design for the Elderly. Don Norman
11/02/2021

Design for the Elderly. Don Norman

Problems arise when people get older, but that just means opportunities for better design to support elderly users. The very best designs will help the elder...

CALL FOR APPLICATIONS for New Editorial Collective of Cultural Anthropology
10/02/2021

CALL FOR APPLICATIONS for New Editorial Collective of Cultural Anthropology

We are inviting applications for the next editor or editors of Cultural Anthropology, the peer-reviewed, open-access journal of the Society for C...

Here are some of the idiosyncrasies of being a business anthropologist: https://ethno-data.com/you-know-you-are-a-busine...
09/02/2021

Here are some of the idiosyncrasies of being a business anthropologist:

https://ethno-data.com/you-know-you-are-a-business-anthropologist-if/

You ask at least 500 follow-up questions when your supervisor gives you a project to really understand the full context. You have a prepared spiel about how what you studied was different than…

Indirizzo

Bologna

Orario di apertura

Lunedì 09:00 - 16:00
Martedì 09:00 - 16:00
Mercoledì 09:00 - 16:00
Giovedì 09:00 - 16:00
Venerdì 09:00 - 14:00

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