10/02/2021
This is a story between two countries, Italy and Brazil, and how, not being able to move people, we have moved ideas. Priscilla Soares, our Brazilian partners, proposed a few months ago to organize a roasting competition. We called it the Next Bean Roaster Challenge and frankly it was all very surprising.
We have developed a national competition with the support of the Brazil Specialty Coffee Association (BSCA) involving about seventy roasters in six different states and using the Iiac tasting method. The winners gathered at Atilla for the final.
A few days ago we met at Hub Coffee Lab to taste the winning coffees, some blends and some single origin. As always it is so interesting to see how much potential there is in Brazil. In fact, there is a new generation of professionals who are often active in plantations, roasting and coffee shops, therefore with a very integrated approach to the supply chain. The coffees we tasted are in that phase that we could define as a search for identity, a moment in which there is not yet a defined goal but the will to experiment, sometimes with some uncertainty in roasting.
2021 probably won't allow us to do any in-person business in Brazil. Yet we know that the bond with the Brazilian professional community is bound to strengthen. For us it is an opportunity of great interest: we will be able to combine the Italian experience with the suggestions that will come to us from the activities already planned in this great South American country and integrate them with the feedbacks that continue to arrive from our partners in Asia.
# Coffee
