04/09/2026
I am delighted to announce the collaboration with LENEL , a property that has embraced a contemporary vision of hospitality in the heart of Brescia, Italy (my town).
Opened in January 2026, LENEL was created around a clear concept: twelve beautifully designed rooms, a refined dining experience, thoughtfully curated interiors, and the ambition to become a destination not only for international travellers but also for the local community.
Every new hotel opening is an opportunity to define a distinctive identity and build a guest experience that stands the test of time.
My consultancy will focus on translating the owners’ vision into a coherent hospitality model by refining the property’s concept, service standards, guest experience, and market positioning. The objective is to build on an already outstanding foundation and further strengthen LENEL’s identity, ensuring every aspect of the guest journey reflects the same level of quality, authenticity, and attention to detail.
I am grateful to Andrea Mantovani and Cinzia Bonetti, owners of LENEL Boutique Room, for placing their trust in Vegan Set Hospitality Boutique, and I look forward to contributing to a project with all the qualities needed to establish itself as a benchmark for contemporary boutique hospitality in Italy.
A special thank you to BetaService Eventi | Lombardia del Fare for introducing each other and making this collaboration possible.
Meaningful partnerships always begin with the right connection.
Photo credits: LENEL Dan Parry of Adesso