BrandSalt

BrandSalt Social media coaching - I teach creatives, modern artisans, artists and makers how to use social med

It is NOT business as usual. This account is no longer going to be used for any business posts. Please follow see link i...
11/08/2020

It is NOT business as usual. This account is no longer going to be used for any business posts.

Please follow see link in my bio to donate to the official NGO Eco Sud.
www.savemauritiusreef.org

13/05/2020

I’m on responding to a lot of your frequently asked questions. Come follow me for tips on and how to leverage that to share your expertise, your skills, and services/products online.

Get this idea out of your head: online or virtual is impersonal.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I say this with my experience working ...
29/04/2020

Get this idea out of your head: online or virtual is impersonal.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I say this with my experience working in the service industry, directly working with people, at the frontline. I was a tour guide, I was a hotel rep, I was a wedding planner, I was an events planner, I was a Sales & Marketing exec, and more.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My point: I worked with PEOPLE over the past 20+ years.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Today I'm in the business of people, and even in my work right now as a Personal Brand Strategist and Online Biz Coach helping dreamers and doers to build their businesses online.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As a digital nomad who changes homes/location every month - except now obviously 😅- I can share countless stories of intimate conversations I've had with clients and for sure, it was nothing impersonal!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In reality, when you work online, your time matters, you get more intentional on virtual calls. You get to the core of your clients' deepest desires and challenges.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Mostly though you get to design your business the way you want to, so it fits with your lifestyle (not the other way around).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Are you 'stuck' in your job right now because you can no longer work in-person? If you are not making income or are worried about this, come on over in Modern Artisans Collective (my free private Facebook community) for a FREE training on how to transition from in-person to offering your services online. No tech experience or huge capital needed.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just a heart that wants to serve, and a desire to show up as your best self to live an intentional life on this earth.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you've not experienced how humans can connect meaningfully even in the virtual space, come and check it out for yourself 😉.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝐅𝐨𝐥𝐥𝐨𝐰 𝐲𝐨𝐮𝐫 𝐝𝐫𝐞𝐚𝐦𝐬 ✨ - the day will come when those who didn't understand will finally get it.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀The pand...
27/04/2020

𝐅𝐨𝐥𝐥𝐨𝐰 𝐲𝐨𝐮𝐫 𝐝𝐫𝐞𝐚𝐦𝐬 ✨ - the day will come when those who didn't understand will finally get it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The pandemic situation forcing many of us to self-isolate or stay home has once again confirmed just how important it is to go after our dreams.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When I started working online, as a freelancer 10 years ago, the skeptics told me it's 'not a real job', that there's no way it's profitable, and (my favourite one) that it's unstable.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don't get me wrong - I didn't want to be a starving artist or be unable to pay my rent. Of course I wanted to earn a decent living, like everyone else.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But I wanted to do this through my own company.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I wanted to do this under my own personal brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I wanted to work with clients who are a pleasure to work with and who enjoy all of me (especially my unconventional approach).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If I had not gone after my dreams, I probably would be biting my nails at home wondering what will happen with my next paycheck or if I'll still have a job after the outbreak is over.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Isn't this the unfortunate case of many currently? This breaks my heart, because I know the pain of getting laid off. I've held on to jobs I didn't like with all my might because I needed to put food (and sushi 🍣) on the table. Until I said no more putting my dreams on hold.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're reading this and your dream is to start a business that allows you to work online (read wherever you want), request to join my free private community Modern Artisans Collective. Answer three simple questions, and come on over to watch my training How To Start My Biz Online.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You don't need money (capital) to begin, you don't need extensive training, you can start immediately with my innovative approach 🤫.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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24/04/2020

New Instagram feature 🤩 📱!!! Today for some users Instagram will be testing out the Challenge sticker.

Imagine my sheer excitement when I saw the sticker in my Instagram Stories.

If you’re a community builder and actively seek to find ways to engage more with your audience and nurture your existing fans, then this will be great.

With the Challenge sticker you’ll be able to participate in challenges (from art to dance) from friends, brands, and peers by a simple tap.

So go ahead, check if you have that sticker and let me know how you’re planning to use it.

🤔 Are you wondering why your social media content isn’t converting into sales, or people booking you?⠀⠀⠀⠀⠀⠀⠀⠀⠀I’m sure y...
11/03/2020

🤔 Are you wondering why your social media content isn’t converting into sales, or people booking you?
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I’m sure you’ve heard this before: post consistently. And so, that’s what you’ve been doing.
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You’ve posted regularly on social media, you’re showing up on Instagram Stories, and sharing your posts on Facebook including in groups with over 10,000 people.
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So why the heck are you not generating the income you want, despite putting almost daily content?
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The thing is... it’s not simply about putting out content.
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👉🏼 What if you’re dream clients don’t like the photos you’re posting?
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👉🏼 What if the tips you’re giving so generously are not seen as valuable to your dream clients?
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👉🏼 What if the content you’re posting is similar to content they’ve seen elsewhere and therefore you are quickly forgotten?
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The truth hurts a bit, but I’m here to not only be honest with you, but to let you know what to do to fix this.
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It all comes down to intentionality.
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✅ When you post content, make sure it’s resonating in the hearts (not just their heads) of your dream clients
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✅ Ensure your content is something your dream client wants to hear, read, see, and save!
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✅ Get clear on your dream client’s profile - everything about them - so that you know where to meet them and how to attract them
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✅ Craft content based from an authentic social media strategy so that when you show up its with purpose and with your dream client in mind.
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✅ Post the different types of content that your dream client *needs* to see that will move them to action (hire you/buy from you).
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💙 Students of my Instagram course - CYAIS (Craft Your Authentic Instagram Strategy) you can find exactly how to do this in Module 2 & 3.
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07/03/2020

Stepping into the weekend like 🏝! Even though I designed this lifestyle and my business intentionally to be this way, I often have to pinch myself because I want believe it’s really my life. Here I am, with the beach on my doorstep, in Albania - a destination I’ve been dreaming to visit for a while now.

The best part is that this is MY life, my own definition of success, and living life fully. My own definition of running a boutique social media agency, and being a small business owner.

If you’re in a place where you want more for your life, for your business, for your own family, and your profits, then ask yourself this: Am I focusing on the right things that will get me what I want?

If not, or if you have no idea how to do this or where to even begin, you can chat to me on a clarity call (it’s free and no-strings attached): ‼️BOOK HERE: https://calendly.com/brandsalt/20-min-clarity-call ‼️

I will listen to you and if we’re a good fit, we can look at working together to creating the kind of workflow and work life that makes you wake up happy and excited because you are working from a place of abundance.

This is our new home 🏡 Albania has beautiful gems everywhere including on the coast.It feels like being on vacation fore...
02/03/2020

This is our new home 🏡 Albania has beautiful gems everywhere including on the coast.

It feels like being on vacation forever 🏖. But we are working strong this week to fix our website, publish blog articles, and support our clients.

On days like these, it’s an amazing feeling to be by salt water 🌊 again and be reminded why* we created this boutique social media agency: to be salt & light in the world.

This means to stand for truth - the truth of who we are, our beliefs, and our vision. And firmly doing social media with the same philosophy, and with heart 💙. You can sit with us, bien sûr - you’re welcome to learn from us as we LOVE providing you with resources so you can foster the connections with your community for your creative brand.

And now, how ready are you for Monday?

When I announced I was going to work exclusively with modern artisans entrepreneurs, someone said it was ‘very noble’ of...
27/02/2020

When I announced I was going to work exclusively with modern artisans entrepreneurs, someone said it was ‘very noble’ of me.

I didn’t quite understand because as far as I’m concerned .co my boutique social media agency is NOT a charity organization - although we do care about donating to causes dear to us.

I proved further to which that person explained that they said this in relation to my clientele. Because makers, and other creatives working their craft aren’t high end (so it’s not big money you know). This couldn’t be further from the truth!

I believe you have a choice.

You can be a doctor that’s poorly paid. Or an artist that’s starving. You can be a freelancer earning peanuts compared to the amount of hours you work.

But you can also earn millions with your artisan business.

This is where internet & social media has brought BIG CHANGES in our world.

Whoever has the secret to capture the attention of their dream clients can earn a comfortable living, beyond their wildest dreams.

It’s all in the mind first that it starts - you need to unlearn everything they told you or that you believe about creative people earning little.

That’s not true.

Social media has changed the marketplace. Because when you’re on Instagram or Facebook, you have the exact amount of opportunities to be discovered than Beyoncé.

The only difference is people already know her, and maybe you still haven’t attracted your dream clients.

If you want my secrets, I share them with you in my one-to-one coaching.

Imagine positioning yourself and your brand in a way that respects your values but also increases your value, allowing you to charge way more than you think.

When you charge more, you earn more, and no longer need to chase after bad paying clients, or take on work out of desperation.

Respect yourself enough to know that the gifts placed within you are there to help you make a comfortable living on Earth.

I had to unlearn many things about money too, and now I realize that the financial freedom in my business helps me create better impact in the world, because I can show up even more and less frazzled 😆 or anxious.

Show up with an infectiously joyful energy.

Your face too when it comes to selling? 😆 let me know!I get it though.Before I became an online entrepreneur, running my...
24/02/2020

Your face too when it comes to selling? 😆 let me know!

I get it though.

Before I became an online entrepreneur, running my freedom-based business, I used to want to hide whenever I needed to sell something.

Whether it was getting on a sales call, or presenting an offer to a group, or emailing an offer, my stomach would be in knots.

And yet, life humored me by placing me in those uncomfortable sales situations in former jobs.

When I had to sell conference venues to large groups including government, and corporate.

When I had to sell wedding paraphernalia and add-one as a wedding planner.

When I had to sell advertising in magazine.

And more....

This all shifted when I redefined my mindset and relationship with sales.

The origin of the word selling has a great motive at its core.

It’s from the word “sellan” meaning to give, to promise.

I find this beautiful.

And this is the foundation of what I teach in Module 4 of Craft Your Authentic Instagram strategy.

The lessons have just been added to the BrandSalt academy course hub.

So if you’re part of the second students cohort, head to your course hub and learn how to create your sales plan for the year, your sales strategy, your stories that will drive sales in your business.

This is for you so you can sell with ease, and finesse.

Remember, as much as it can feel uncomfortable it doesn’t need to be.

As a business owner, I know that successful selling is an important part of my activities so that I can grow my biz, treat myself and others, pay my team members (VAs, accountant, designer etc), and use my money for good in the world, to create positive change.

If you’re in business, it’s time to heal your relationship with sales.

I sell every single day on Instagram and social media.

It’s where my sales come from, and saves me from hiring ten people to do that job. That comes from mastering sales and doing it soulfully.

Learn all this in the latest module of my course!

Craft Your Authentic Instagram strategy is currently closed for enrollment. If you’ve missed the sales announcement, but want to get a spot for the next batch, make sure you subscribe to my Salt Gazette weekly mail to be notified.

Underneath my business owner and online brand strategist there really is an artist’s heart.It’s been years of learning  ...
19/02/2020

Underneath my business owner and online brand strategist there really is an artist’s heart.

It’s been years of learning to transition from full-time employee to freelancer to small business owner with a remote team.

And now that I’ve had a great two years of CEO mindset, I want to enjoy what I’ve created.

Instead of working harder this year, I’m consolidating what I’ve built until now.

And giving myself time to enjoy my freedom because I’ve earned it and am not going to let anyone make me feel bad about on a Wednesday afternoon.

I don’t know which stage you’re in right now, but I want to encourage you - it’s OK to dream big and want the business of your dreams and it’s also OK to continue to cultivate creativity and play alongside.

Time spent nourishing your soul weaving words, making paint sing or doodles dance on paper is never time wasted.

As creatives, we need to go back often to where we can drink in the magic of being who we truly are.

I will end this caption by saying I’m officially out of office until 2050 🤣 - I’m having so much fun watercolour painting!

Huge thanks to for starting me on this watercolour journey with the right foundation, brushes and guiding me to choose my travel paint set; for her guidance this year; and you all creatives for showing up and sharing your gifts with others.

Together, we can make this world even more beautiful to live in.

13/02/2020

Time on social media can be a drain or gain. It’s entirely up to how you use it.

As a slow entrepreneur who cares about doing things organically, with intention, and less-is-more approach, I like to keep things SIMPLE.

20 mins a day is all you really need to drive engagement and increase your following.

I’m sharing the exact practical tips on how to do this - come on over on Instagram: .co and check out my Insta-Stories to know how.

Indirizzo

Florence

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