BePositive Authentic

Casa
Italia
Maser
BePositive Authentic

BePositive. It's an attitude.

BePositive is the footwear brand “officially” born in 1995 that was the first to revolutionise the concept of
sneakers thanks to the highly innovative thinking of its creator Ubaldo Malvestiti of Emudesign. Today the brand is owned by Bridge Srl and was relaunched in Italy and around the world with new collections that are entirely Made in Italy.

07/09/2026

Too late to go home.
Too early to stop.
BePositive — Dancing Till Morning.
SS26 Campaign.

04/09/2026

Music has always been part of BePositive’s DNA.

More than a soundtrack, it’s a shared language — a space for experimentation, movement and self-expression.

The same attitude that defines our sneakers: research, innovation and the freedom to break the rules.

Different sounds. Different styles. One culture in constant evolution.

Discover the BePositive attitude.

02/09/2026

No plans. Just follow the night.
Where the music takes you BePositive takes you further.
Dancing Till Morning.
SS26 Campaign.

31/08/2026

The night is still young.
The music is still playing.
Put on your BePositive and keep moving till morning.
Dancing Till Morning with BePositive.

28/08/2026

Summer isn’t over yet.
Still moving. Still dancing.
Till morning.
BePositive — Dancing Till Morning.

26/08/2026

SPACE RACE PIGMENT DYE.
Purple Version.

24/08/2026

Dancing Till morning ss26 BePositive Campaign.

21/08/2026

THE ICON SPACE RACE IN SOFT CANVAS.

19/08/2026

The night starts with a step.

×

From sunset to sunrise.

Discover the collection at BePositive.it

17/08/2026

BePositive CupRace Star.
One icon. Two perspectives.

Indirizzo

Via Enrico Mattei, 8A
Maser
31010

Sito Web

https://bepositive.it/

Notifiche

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