19/11/2025
We are proud to present the new brand identity design for the Hatan Global Club.
Hatan (Mongolian: Queen) features a logo that artfully blends strength, elegance, and global connectivity.
H as a Bridge:
The visual core is built around the initial “H”, shaped as a bridge to symbolize connection, transition, and the ability to span different markets and cultures.
The Golden Bridge and Jade Belt (金桥玉带):
The design draws inspiration from the Chinese idiom “金桥玉带”. This not only represents supreme authority and regal honor, but also embodies solidity and timelessness—reflecting Hatan’s dedication to providing stable, lasting, and high-quality partnerships.
Strength, Grace, and Grand Vision:
The solid structure of the bridge conveys the Queen’s strength and responsibility, while the flowing, rounded curves express purity and elegance. Embodying this spirit, Hatan Global Club is committed to sailing forward with 10,000 global explorers, forging ahead together.
Hatan Global Club: The Golden Passage Connecting Prestige and Global Power.
Music: Swashers - Yosi Horikawa