05/08/2026
Excited to share another recent campaign our team had the opportunity to bring to life.
This one was a collaboration between Lids, the NFL, and ’47 Brand. From the outset, our goal was to develop a creative concept that could flex seamlessly across the campaign - from social and paid content to retail storefront experiences - while celebrating the timeless style that has made ’47 a staple for generations of football fans.
Projects like this reinforce something I’ve come to appreciate: campaigns that span so many touchpoints rarely unfold in a perfectly linear way. Creative evolves, decisions get made, and the work continues to take shape with every conversation.
One of my favorite parts of the process is helping create clarity through that evolution. When everyone has the context they need at the right time, it creates space for better conversations, stronger creative decisions, and a team that’s able to keep moving forward together.
That’s also one of the things I’ve come to appreciate most about working alongside MILE44. There’s real intention behind every team that’s assembled, and when the right people are brought together with a shared understanding of where the work is headed, the creative has room to become something even better.
Grateful to have been part of this one.
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Creative Director / Director / Photographer / Editor: Bailen Estrada
Executive Producers: Preisinger Productions LLC Melinda Travis
Producer: X
1st AD: Elijah Tenkeh
Director of Photography: BRIAN BECKWITH
Production Designer: Taylor Venegas
Casting: Melinda Travis
Wardrobe Stylist: Britton Litow
HMU: Elyse Thomas
Digital Creator: Nicole Urrego
Assistant Editor: Abir Hashem