Her challenge is creating feminine and elegant footwear, where lycra, neoprene, and rubberized hides blend together with more common materials. The choice to name the brand after the designer and company founder, Benedetta Boroli, was born from the desire to provide the products with a real identity. The key elements that distinguish the products are their clear simplicity and wearability. This is
due both to careful research into styles and to the unique combination of traditional materials with modern and technological materials. Milan is the inspiration for the collection: in fact, the models bear the names of the neighborhoods of Benedetta’s adopted city, a place undergoing great changes and development. Modern skyscrapers flank historical buildings in a perfect mix of tradition and technology, just like the young designer’s collection. The products possess a clear identity and craftsmanship, and are completely made in Italy, where the designer’s love for architecture and proportions is palpable. BB does not try to convince women, but rather to evoke a feeling of luxury and timeless exclusivity within them.
