20/10/2026
BRAND CAMPAIGN STRATEGY | TALENT PARTNERSHIP MANAGEMENT | MEDIA PARTNERSHIP MANAGEMENT | PRESS OFFICE | EVENT PRODUCTION | CONSUMER ACTIVATION COORDINATION for Primark
Personal style, picked by Giulia De Lellis.
Attila&Co. strategically led Primark’s partnership with Giulia De Lellis for a special edit of the FW26 collection, reflecting her distinctive approach to fashion through versatile, everyday looks.
The collaboration extended beyond the collection with exclusive in-store meet & greets in Milan and Naples, bringing Giulia and her edit closer to consumers.
From strategic planning to event ex*****on and media amplification, Attila&Co. orchestrated every touchpoint of an integrated approach, designed to maximize brand visibility and engagement.