05/06/2026
CREATIVITY AND PRODUCTION | CELEBRITY ENDORSEMENT | INFLUENCER MARKETING |DIGITAL PR | SOCIAL MEDIA MANAGEMENT | PRESS OFFICE for
Sway Like Silk. The rhythm of confidence.
For the launch of the new Sunsilk Tocco di Seta, Attila&Co. transformed a product innovation into a social-first experience inspired by movement, self-expression and confidence.
At the heart of the campaign, .diaz.gandia brought the “Sway Like Silk” concept to life through an original choreography designed to celebrate hair that flows effortlessly with every move.
From creative concept to celebrity endorsement, press office, digital PR , Influencer Marketing and social media management, Attila&Co. shaped an integrated activation that transformed a product launch into a social movement powered by beauty, dance and self-expression.