SSHEENA

Indicazioni Sito Web

A fleeting feminine vision, however daring, however androgynous, solely and exclusively influential without the need to show off: break away, dress SSHEENA

Ssheena is equivocal by choice. Ssheena is an independent Italian brand. Ssheena is an independent Italian brand completely Made in Italy. Ssheena is a woman who does not care but also a careless man. Ssheena is above all an idea(l) of a woman prone to short circuits and neurosis. Art lover, she does not collect it. She does not turn artists into holy cards. She uses them, filters and demolish them. She is iconoclastic partly out of attitude and partly out of vice. She is contradictory and makes a point of it. Ssheena, however, is involved in fashion.

19/10/2026

“Marta sews. I overthink.
Fear, I’ve learned, is usually a good reason to keep going.” - Sabrina

“Marta cuce. Io penso troppo.
Con il tempo ho imparato che la paura, spesso, è un buon motivo per andare avanti” - Sabrina

15/10/2026

And when something breaks, you fix it yourself.
You learn to make. You learn to fix.

Because creation is not just about making something new. It’s about understanding how things work, taking them apart, questioning the rules, and putting them back together differently.
Nothing is untouchable.

09/10/2026

“Some things never change.
Me, half dressed, sewing something.
It’s just easier when you’re constantly trying things on.” - Sabrina

09/10/2026

“Some things never change.
Me, half dressed, sewing something.
It’s just easier when you’re constantly trying things on.” - Sabrina

08/10/2026

A pin. A thimble. A measuring tape.
Nothing extraordinary.
Just where our Made in Milan begins.

06/10/2026

Who needs clothes when you’re carrying them all day?

FW26, our Bills jacket, cut and stacked on the cart, ready to be sewn.
Next stop: production.

28/09/2026

No secret location.
No guest list.
Just a white gazebo, a banner, a changing room behind a van, and some very expensive clothes hanging from market racks.
That’s how we presented SS27 “Waiting for my Romeo” at MFW.

People tried satin skirts on over their clothes, scratched cards to win, asked for discounts and somehow it all made perfect sense.
No front row required.

Buy now. Cry later.
Milan Market Fashion Week — thank you for coming, trying, scratching and shopping. 🖤

26/09/2026

“You’re obviously in the wrong place.”
Pretty Woman, 1990

“WAITING FOR MY ROMEO”
Today 26 September 9:30 AM - 3 PM
MERCATO DI VIALE PAPINIANO

25/09/2026

She got tired of waiting on the balcony.
They told her where to stand, where to wait, and what to wait for.
So she changed the story.
And ended up exactly where no one expected to find her.
At the market.
Sometimes the wrong place is exactly where you belong.

“WAITING FOR MY ROMEO”
26 September 9:30 AM - 3 PM
MERCATO DI VIALE PAPINIANO

24/09/2026

Some things come back when you least expect them.
When we were teenagers, my friends and I made T-shirts saying WAITING FOR MY ROMEO. We thought it was funny because none of us had a boyfriend.

Years later, that stupid little sentence came back to me and became the name of a collection.
Same words. Different women. Different meaning.
Turns out Romeo wasn’t really the point.

Ciao stronze, ve la ricordate questa?
Ci vediamo al mercato

26 September 9:30 AM - 3 PM
MERCATO DI VIALE PAPINIANO

Indirizzo

Corso San Gottardo, 15
Milan
20136

Sito Web

http://www.ssheena.it/

Notifiche

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