08/06/2026
How much is an really worth? 📊
It is one of the most common and least answered questions in modern marketing, where brands often negotiate fees without a clear, objective reference point.
The influencer marketing industry has reached a level of maturity where operating without objective benchmarks is no longer sustainable. To solve this, we are proud to announce the launch of ICX (Influencer Compensation Index), the newest dedicated module within our proprietary platform, AURA.
What is ICX? It is an analytical system that turns a subjective negotiation process into a data-driven framework. By processing inputs such as follower count, engagement rates, content type, and scope of work, it generates a single metric: the ICX Score, an independent benchmark valuation for any collaboration.
The module is built for agility and can be used in total autonomy as a self-serve platform, giving your team complete control over the auditing process.
Smart Budget Forecasting 🎯 Instead of waiting for agency or media center proposals to know how much to allocate, you can use AURA ICX to run upfront scenarios. Understand the fair market cost of the creators you want before the brief, allowing you to approach agencies with a clear, pre-evaluated budget in mind.
The Business Impact 📈 Early applications of the index show that AURA ICX can:
■ Optimize influencer marketing spend by up to 20%
■ Improve consistency in fee evaluation across campaigns
■ Strengthen negotiation power through analytical benchmarks
As investment in the creator economy continues to grow, we are moving the market away from intuition-led decisions toward total financial transparency.
Little Black Book, The index brings transparency to influencer fees and unlocks up to 20% efficiency in marketing spend
