PXR Italy

03/01/2023

The fashion industry is ever-changing, with the luxury sector going through a new wave of trends every few weeks. In addition, as politics of diversity and inclusiveness seep into the luxury fashion world, the industry becomes more dynamic and multifaceted by the day 📈
Back to Business Casual: From an analysis of UK and US workwear arrivals at luxury retailers, shirt arrivals rose by 16%, blazers by 22%, and court heels by 13% 👕
Inclusive Sizing Options: The plus-sized women's apparel market is growing faster than the total women's clothing market, with sales expected to grow 7,6% this year. Top luxury brands compete with celebrities like Rihanna's Savage X Fenty, and Lizzo's Yitty for size-inclusive options 🤰
Fashion in the Metaverse: 42% of brands that mentioned the metaverse and NFTs within the past year within emails and landing pages have been top luxury brands. The metaverse in fashion market share is expected to reach $6,61 billion by 2026. The market has also recorded a 30.5% YoY growth this year 🌍
Inclination Toward Eco-Friendly Materials: The market for global ethical fashion is expected to reach $10,1 billion by 2025 and $15,5 billion by 2030 at a CAGR of 9.0% 🌱
Leave a like if you liked this post! ❣️

03/02/2022

We studied how many Italians like Nutella ahead of World Nutella Day. We asked: "Do you like Nutella?” (Yes, I do VS No, I don't) 🍫
More than 7 out of 10 Italians (74%) say they like Nutella. On the other hand, more than 2 out of 10 Italians say they don't like Nutella. Women are more likely to say they like Nutella. Both the majority of men and women say they like Nutella 👨🏻👱🏻‍♀️
Older men are more likely to say that they like Nutella: men aged 25-34 are less likely to say that they like Nutella than older men (35-64) 👴🏻
Older women are more likely to say that they like Nutella: younger women aged 18-24 are less likely to say that they like Nutella than any other older women (25-64) 👩🏻‍🦳
Young and middle-aged women are more likely than men of the same age to say they like Nutella; when comparing men and women by age group, the following data stands out: men and women in the 18-24 and 55-64 age groups have the same percentage of appreciation of Nutella. We can see the most substantial difference between women and men in the 25-34 and 35-44 age group, where women stand out with 74% and 83% interest for Nutella against 56% and 71% from men 🙌🏻
Do you like Nutella? ❣️

27/01/2022

We asked a representative sample of the Italian population "How would you rate your overall state of mental health?". The research was conducted on a representative sample of the Italian population (1.000 people) aged 18-64 years. 50,1% were women and 49,9% were men 🙋‍♂️🙋‍♀️
Nearly 8 in 10 Italians (76%) say they are not doing fine. On the other hand, 2 Italians out of 10 are doing fine in terms of mental health 🤯
There are no significant differences between men and women. Both the majority of men and women report not doing mentally well 👩‍🦰
Young men aged 25-34 are more likely than those aged 45-64 to report that they are not doing mentally well. On the other hand, men between the ages of 45 and 54 are more likely than other age groups to state that they are doing fine 👦
Young women aged 18-24 are more likely than those aged 35-64 to report that they are not doing mentally well. On the other hand, women between the ages of 45 and 54 are more likely than other age groups to state that they are doing fine 🗣
When comparing men and women by age group, the following data stands out: the same percentage of women and men in each age group report that they are not doing mentally well, except in the 18-24 age group. In fact, younger women (18-24) are more likely than men to report not doing mentally well 👵🧓

20/01/2022

We asked a representative sample of the Italian population "Do you think that FFP2 masks are more/equally/less protective than normal surgical masks against COVID?". The research was conducted on a representative sample of the Italian population (1.000 people) aged 18-64 years. 50,1% were women and 49,9% were men 🙋‍♂️🙋‍♀️
Nearly 8 out of 10 Italians (79%) think that the FFP2 mask is more protective than the surgical mask. On the other hand, 2 Italians out of 10 consider it equally or less protective 🦠
As seen in the second chart, there are significant differences between men and women (28% and 14% respectively): more men than women think the FFP2 mask is equally or less protective than the surgical mask 👩‍🦰
Men aged 18-24 and 55-64 years think to a greater extent that the FFP2 mask is equally or less protective then the surgical mask (32% and 35% respectively). On the other hand, men between the ages of 25 and 54 are more likely than other age groups to think that the FFP2 mask is more protective 👦
Women aged 18-34 years and 55-64 years report to a greater extent that the FFP2 mask is equally or less protective than the surgical mask (18%, 16%, and 21%, respectively). On the other hand, women between the ages of 35 and 54 are more likely than other age groups to say that the FFP2 mask is more protective 🗣
When comparing men and women by age group, the following data stands out: in every age group more men than women believe that FFP2 is equally or less protective than the standard surgical mask 👵🧓

17/12/2020

Lo sapevi che il 71% delle ricerche di mercato nel 2019 sono state condotte con un approccio quantitativo?
Questa percentuale è riconducibile alla necessità delle aziende di basare le proprie decisioni strategiche su dati numerici sicuri ed inequivocabili.
La ricerca quantitativa, con i suoi strumenti, risponde a questo bisogno.

La ricerca quantitativa consiste nella raccolta di informazioni in forma numerica tramite strumenti che misurano (o quantificano) un fenomeno.

03/12/2020

Gran parte delle motivazioni e delle scelte d'acquisto dei consumatori è inconscia. Per questo esistono metodi di indagine, come la ricerca qualitativa, che consentono di esplorare in profondità le motivazioni, le opinioni e i bisogni latenti delle persone.

La ricerca qualitativa utilizza metodi e tecniche finalizzate a descrivere un fenomeno in un contesto specifico.

23/10/2020

Per 9 persone su 10 i colori del logo e del prodotto sono i fattori più importanti nella scelta d'acquisto di un servizio/prodotto.

Come estrarre valore dai dati? Sono le tecnologie di Analytics a trasformare i dati grezzi in informazioni di valore per le aziende.

15/10/2020

Per le aziende i Big Data sono fondamentali per migliorare le scelte strategiche, aumentare il fatturato e prevedere lo sviluppo della domanda nel mercato.

Come estrarre valore dai dati? Sono le tecnologie di Analytics a trasformare i dati grezzi in informazioni di valore per le aziende.

06/10/2020

Oltre il 30% delle donne italiane ammette di essere stata vittima di insulti, offese o pregiudizi in relazione al proprio aspetto estetico.

Il movimento anti-body shaming è in tendenza perchè fa leva sul bisogno comune delle persone di sentirsi accettate, apprezzate.

30/08/2020

Nel 2023, in Italia, le entrate del settore dei digital media raggiungeranno i 2.61 miliardi di dollari.

Si prevede che nel corso del triennio 2020-2023, in Italia, le entrate del settore digital media raggiungeranno i 2.61 miliardi di dollari.

14/08/2020

Sono oltre 13.000 i migranti sbarcati in Italia nel 2020 contro i 9.000 arrivati in Spagna e in Grecia.

10/08/2020

Cala l’export italiano rispetto al 2019. Nel settore dell’abbigliamento si riscontra un -49% di prodotti esportati. Soffre meno il settore medico-farmaceutico: qui la percentuale di beni esportati diminuisce solo del 4%.

Nel trimestre marzo-maggio 2020, malgrado la crescita a maggio, sia l'export (-29,0%) che l'import (-27,7%) hanno subito un periodo di crisi profonda.