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Yliana Guzman

Casa
Italia
Rome
Yliana Guzman

Founder of SmartBeauty Pros. Mentoring the next generation of beauty professionals.

I teach service-based beauty pros how to leverage Instagram and email marketing to scale into the multiple six-figures.

29/08/2026

Happy 9th Birthday to my Princess 👑💗🙏🏽🇯🇵

Rich in life because this is my child. Kind, curious, empathetic, confident, intelligent, and brave.

Something about this past year feels like we’ve taken a quantum leap through time. We’ve gone from 8 to 13 in maturity and awareness. Savoring this last single-digit year because our girl is growing up way too fast.

All of my love and gratitude to our families and friends who have played, and continue to play, such a huge part in the world we are creating for Adrienne.

A very happy and grateful mama. 🙏🏽💗

03/08/2026

Five soft skills. One Sephora trip. A $30 budget.

The adult who never speaks up in meetings.
The one who avoids networking.
The one who accepts the first salary offer.
The one who can’t handle hearing “no” without throwing an adult tantrum.

Those behaviors don’t start in adulthood.

They’re practiced, or not practiced, in childhood.

So our Sephora trip wasn’t really about lip gloss.

It was about introducing herself with confidence, asking someone’s name with respect, making eye contact, making decisions, respecting a budget, handling disappointment, and learning how to advocate for herself.

Because today’s Beauty Advisor becomes tomorrow’s hiring manager.

The world is full of classrooms. We just have to start treating everyday moments like one.

Save this for your next outing with your kids. You might be teaching a lot more than what’s in the shopping bag.

29/07/2026

This school is free. The test is public. The results still look like segregation. Who’s to blame?

School enrollment data is rolling in and Stuyvesant High School, the top public high school in New York enrolled 777 students this year. Of those:

3 Black
21 Hispanic
523 Asian

There’s no tuition here. No legacy admissions, no board seat that gets your kid in. It’s 100% merit-based, decided by a single exam: the SHSAT. A brutal, competitive, and completely public exam for enrollment into our 3 specialized high schools.

I usually talk about privilege from the independent school lens because my daughter attends one of the indy $70K/yr schools in the city.

This is different.

Most of these Asian students aren’t coming from wealth. Many live in Queens, from working-class immigrant families.

What they have isn’t money. It’s preparation, three to five years of it, often starting in elementary school, built around one goal: passing a test that can change the entire trajectory of a child’s life.

So this isn’t a conversation about the privilege of wealth.

It’s a conversation about the privilege of preparation.

This isn’t a system our kids can’t afford to access, it’s free.

So what’s actually standing between our kids and that same level of preparation?

Is this on the system? Or is this on us, as communities, to start building that same multi-year, intentional pipeline for our own children?

I don’t think the answer is comfortable. But I think the conversation is necessary.

Where do you land? Systems failure, community failure, or both?

Let’s talk about it.

And if you’re ready to start building the wealth muscle for your child, link in bio for the FREE Rich Kid challenge.

03/07/2026

Finance night out with Chime and Experian.

Banking and credit are two nonnegotiables of building wealth, whether you’re just starting out, mid-climb, or reaching the number you set for yourself years ago.

Everything else is strategy. These two are foundation.

At the Chime event, we were celebrating the last of the millennials turning 30 this year. And as we know, our thirties are a pivotal stretch.

Relationships solidify or end. You’re having children, getting married, sometimes getting divorced. Careers pivot. Promotions land. You step into upper management, or you step away entirely to build something of your own.

With all of that shifting underneath you, your financial foundation is what protects you through it.

Your banking, your credit, these are not the exciting parts of the story.

They are the parts that determine whether you can actually survive the plot twists. 💸

30/06/2026

The math on NYC’s “affordable” housing lottery will humble you.

When I talk about upward mobility on this page, I mean it in every sense… income, network, mindset. And where and how we live is one of the biggest, most underrated levers in that equation.

Income bands for luxury rent-stabilized units in NYC now stretch up to nearly $250K for a household of 2-5.

Read that again.

This isn’t the poverty-line lottery stigma we grew up hearing about, it’s been strategically recalibrated for the working and upper-middle class.

You can qualify... but at a premium.

I’ve gone down the rent-stabilized vs. rent-controlled rabbit hole this week (the recent Mamdani led rent freeze headlines will do that to you) and here’s the short version: rent control (governed by HPD) is the older, nearly extinct category, tenants who’ve been in place since before 1971, prices barely move.

Rent stabilization is the much bigger, more relevant system now. 2-3% annual increases capped by a city board, and increasingly, luxury new builds are required to set aside units at 25%+ under market to qualify for tax abatements. That’s where these income bands come in, usually asking ~25% less than market rate rents.

Research connects your built environment, light, space, neighborhood stability, commute, to cognitive bandwidth, stress load, and decision-making capacity. Where and how you live isn’t just a budget line. It’s an input into how clearly you think and how far you get.

If you’ve been priced out of “where you actually want to be,” this might be your way in. Apply. Apply again. Apply to the ones that feel like a stretch. The system rewards persistence more than perfection.

Do you see this as an opportunity or still too far out of reach?

Go check out NYC Housing Connect. Tell me if you apply, I want to hear about it.

10/06/2026

Becoming is not a destination. It’s a constant arrival.

I survived cancer. What nobody tells you about surviving is what you inherit from it. I live in a body that is heavily scarred from that experience. For years, more years than I want to admit, I was deeply uncomfortable in it. I avoided mirrors. I dressed around it. I grieved the body I had before like it was a person I lost.

Recently something shifted.

I started adorning this body instead of hiding it. Jewelry. Intentional dressing. Looking at myself and deciding that this, all of this, is what a survivor looks like. Not in spite of the scars. Because of them.

That is becoming.

It does not always feel like growth. Sometimes it feels like grief.

Sometimes it feels like starting over in a body, a life, a career, a version of yourself that you did not ask for and are still learning to inhabit.

But here is what I know. Becoming requires you to shed who you were in order to arrive at who you are becoming. And that shedding is not comfortable. It is not linear. And it asks something most people are not ready to give, the willingness to let go of the old version of yourself even when she still feels safe.

I have been having this exact conversation with people who have submitted applications to work with me privately.

The question I keep asking is not about income or career goals or strategy. It is simpler than that.

Are you ready to surrender to the new you?
Or are you going to keep one foot in who you used to be?

There is no wrong answer. But there is an honest one.

If you are ready, and I mean truly ready to dedicate yourself to a full life transformation, the application for Life OS is at the link in bio. Eight weeks. Private. One on one.

Becoming is waiting on your decision.

08/06/2026

Knicks in 4 🏀‼️
The most diverse community in the world sharing joy together.

08/06/2026

You will know them by their fruit. Mathew 7:16

Yesterday, Adrienne performed at her piano recital. I sat in that audience trying to hold it together because there is nothing quite like watching your child do something hard, beautifully.

Piano was not easy for her. It still isn’t. But she shows up. Every week. She sits at that bench and she works. And I do not take that for granted for a single second.

What made yesterday especially full was the village behind it. Her dad and I have built something over the years in our co-parenting that I do not take lightly, a genuine, functional partnership around this little girl. I handle the school emails, the PTA, the day-to-day academics. He tends to lead the extracurriculars, the things that make her world bigger. We adjust our schedules. We show up. Together, separately, and always for her.

I cannot imagine raising Adrienne alone. I also cannot imagine raising her with someone who did not understand that the whole point is her, not us, not our history, not our inconvenience.

Co-parenting done well is one of the greatest gifts you can give a child. It is also one of the hardest things I have ever chosen to do consistently. Chosen, because lord knows 😅.

Every single time.

Adrienne is my fruit. She is good. She is kind. She is loved. 🫶🏽

Thank you to her instructor Dr. Diz at and 🎹.

07/06/2026

Parenting is already a sticky web, no need to over complicate it with a mountain of extracurriculars.

My father’s rule of thumb was sports, languages, and instruments. Stick to these essentials ( + reading!) and add niche activities as your child grows and leans into curiosity.

What activities are your kids partaking in this summer?

05/06/2026

The comments under my last post about elite schooling led to incredibly rich dialogue on both sides of the spectrum. Thanks everyone for engaging 🫶🏽

But this... THIS one comment did something to my nervous system that I cannot describe. Because conscious proximity to whiteness has never been a data point in seeking the best school, program, or anything for my daughter.

When did being well spoken become white? When did being well educated become white? When did wanting the absolute best for your child become white?

The idea that excellence, access, and ambition belong to whiteness, and that any of us who pursue them are somehow betraying our culture, is one of the most insidious lies ever told to our communities. I think it’s dangerous to conflate the two.

This is my daughter and her Haitian grandmother. Reading and singing in Haitian Creole. Preparing to perform at church. This is a regular Tuesday night.

If not this, blasting Juan Luis Guerra or Duke Ellington on the record player. Making Mangu with fried cheese on Saturday mornings, her fave.

My daughter knowing who she is, where we come from, and keeping our cultures alive is a non negotiable for me.

Yes, confidence is born and nurtured at home, but to me, it will never take a back seat to her education. Adrienne can/will have/be everything.

Pedestaling whiteness as the standard for all things good is not protection of our culture. It is the continuation of oppression, just from the inside.

Let me know your thoughts in the comments and if you enjoy these types of conversations, link in bio to join other polarizing huddles.

Indirizzo

Rome

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http://www.smartbeautypros.com/

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