BrainSigns

08/06/2026

🧠 Neurometric #2 — Stress
Stress is not just a feeling: it is a factor that directly impacts how people react, decide, and perform.

In complex environments, an adequate level of psychophysiological activation is essential to support performance. However, when stress levels become too high, they can reduce operational efficiency, safety, and the overall quality of the experience.

Based on these insights, BrainSigns has developed proprietary metrics to assess stress levels through the integration of physiological signals and EEG data.
Stress is one of the three neurometrics provided by the mindtooth Neurometrics app. (🔗 https://bit.ly/3RNd3sh)

👉 Measuring stress means designing safer, more effective, and more sustainable experiences for both people and organizations.

👇 Swipe through the carousel to discover how this neurometric works and the insights it can generate for organizations.

22/05/2026

🧠 Neurometric #1 — Mental Workload
How much Mental Workload does a task require?

In complex situations, performance depends not only on what people do, but also on how many mental resources are required to do it.
Mental workload measures exactly this.

When workload is unbalanced, errors, response times, and operational risk increase.

👉 Thanks to EEG signal analysis, it is now possible to measure it objectively.
👉 Mental Workload has a direct impact on operational performance, marketing effectiveness, and decision-making quality.
👉 Measuring it helps design safer and more effective experiences.
👉 Swipe through the carousel to discover practical applications.

14/05/2026

In che modo le fragranze influenzano i processi cognitivi dei consumatori?

All’interno dei Laboratori di Neuroscienze Industriali che ospitano BrainSigns è attualmente in corso un'attività di ricerca nell'ambito delle neuroscienze olfattive.

🧠 Al centro dello studio c’è mindtooth EEG headset di BrainSigns, utilizzato per la misurazione dell’attività cognitiva e integrato con:
• sensori HR e GSR per l’analisi delle risposte fisiologiche ed emotive
• tecnologia eye-tracker per il monitoraggio dell’attenzione visiva

🛍️ La ricerca rappresenta un esempio concreto di come le tecnologie neurofisiologiche possano supportare le aziende nella comprensione della customer experience e dei processi decisionali.

👉 Se hai fino a 35 anni e desideri partecipare allo studio per vivere l’esperienza in prima persona, puoi prenotare il tuo slot tramite il link
🔗 https://bit.ly/4ttaj09

07/05/2026

🧠 Neurometrics: the missing link in data-driven decision-making.

From drivers to air traffic controllers, from surgeons to marketing professionals: there are contexts where attention, mental workload, and emotions make all the difference.
Today, thanks to brain-computer interface technologies and the measurement of physiological signals, it is possible to objectively analyze people’s psychophysiological state during a specific experience.

💡 No more interpretations, but objective data on how people actually react.

Building on this foundation, by using brain signals, cardiac activity, and skin conductance, BrainSigns has scientifically identified and validated several neurometrics — such as attention, stress, and emotional engagement.

📊 In the next posts, we will explore these neurometrics and their impact on:
✔ operational performance
✔ effectiveness of marketing strategies
✔ optimization of decision-making processes

👉 Understanding human behavior today means generating measurable competitive advantage.

29/04/2026

Emotions drive the majority of human decisions, yet their objective measurement remains a critical gap for organisations.

To address this challenge, we have developed and tested an index based on heart rate (HR) and galvanic skin response (GSR), providing a reliable and scalable method to quantify emotional states. The index has been validated in a recent scientific study using positive/neutral/negative video stimuli.

🧠 This approach enables organisations to move beyond subjective
self-reports and:
• capture users' emotional responses in real-world scenarios
• monitor engagement across use cases such as training, wellness, and
immersive experiences
• inform the design of products and services that effectively drive
positive emotional outcomes

🚀 Advancing the ability to quantify and interpret emotions represents a key step toward optimizing user experience and generating measurable business impact.

Learn more: 🔗 https://bit.ly/4n03cuK

23/04/2026

Back from Laval Virtual 2026, where we had the opportunity to present how neurotechnology can bring concrete value to immersive environments.

A new prototype of mindtooth adapted for Meta Quest VR has been made available to visitors, allowing them to test a game experience modulated in real time based on mental states by BrainSigns Neurometrics.

🧠 At BrainSigns, we focus on leveraging EEG-based passive Brain-Computer Interfaces to make VR/XR experiences more adaptive, measurable, and human-centered. From assessing the sense of presence to evaluating training effectiveness, brain signals enable objective insights into how users truly experience immersive content.

🥽 With Mindtooth Touch EEG system, we bring neurophysiological measurement into real applications. Its integration with VR headsets allows real-time monitoring of cognitive and emotional states, unlocking new opportunities across training, simulation, and user experience design.

🚀 The future of immersive technologies will be defined not only by their ability to engage users, but by their capacity to truly understand them—and turn these insights into actionable value.

🔗 https://bit.ly/4mgcvpV

20/04/2026

Cosa guida realmente le decisioni d’acquisto dei consumatori davanti a uno scaffale?

All’interno dei Laboratori di Neuroscienze Industriali che ospitano BrainSigns, è in corso un’attività di ricerca nell’ambito del progetto Fulbright.

🧠 Protagonista della ricerca è mindtooth EEG headset di BrainSigns, utilizzato per la misurazione di attenzione e processi cognitivi, integrato con:
- sensori HR e GSR per l’analisi delle risposte fisiologiche ed emotive
- visore di Realtà Virtuale per la simulazione di uno store virtuale immersivo e realistico.

L’integrazione di queste tecnologie consente di ricreare scenari di acquisto controllati ma altamente realistici, offrendo dati misurabili a supporto delle strategie di retail e user experience.

🚀 Lo studio rappresenta un esempio concreto di come le tecnologie neurofisiologiche possano supportare le aziende nella comprensione e ottimizzazione dell’esperienza del cliente.

👉 Se interessato a partecipare allo studio e vivere l’esperienza in prima persona, è possibile prenotare il proprio slot tramite il link dedicato 🔗 https://bit.ly/4sKdAb4

03/04/2026

The BrainSigns team wishes you a Happy Easter and all the very best. 🐣 💐 🌿 🕊️

03/04/2026

🚀 Excited to be heading to Laval Virtual — one of the world's premier XR events!

We'll be there in Brain Products booth for a live demo of mindtooth EEG headset integrated with VR.

Here's how it works:
→ Players wear the EEG headset while immersed in a VR game
→ Our system computes cognitive workload and stress in real time
→ The virtual environment dynamically adapts based on these neurometrics

No controllers, no buttons — just your brain shaping the experience.

This sits at the intersection of neuroscience, game design, and adaptive UX, and we believe it opens doors far beyond gaming: training simulations, mental health applications, human performance monitoring.

Beyond the demo, Vincenzo Ronca will take the stage for a on April 8th at noon: "Decoding the human mind in virtual reality." A deep dive into how neurometrics like vigilance, fatigue, workload and presence are unlocking the next generation of human-aware XR.

🧠 If you're attending Laval Virtual, stop by our booth — we're always happy to put the headset on you and let your brain do the talking.

Learn more 👉 https://bit.ly/4v9aJec

Tech Talks are the 100% tech-focused event dedicated to developers, engineers, and immersive technology experts.

02/04/2026

Innovazione, ricerca e neuroscienze al servizio della performance umana in contesti estremi.

Il 24 marzo si è tenuto il Congresso scientifico “La Fisiologia dell’alta quota: studi scientifici sul Monte Rosa”, presso l’Auditorium “A. Visconti” di Palazzo Aeronautica a Roma.

Un’importante occasione di confronto dedicata alla presentazione dei risultati della missione Artemis 4554, il progetto di ricerca multidisciplinare condotto dall’Aeronautica Militare.

Siamo orgogliosi di aver contribuito a questa ricerca fornendo il device EEG mindtooth al gruppo del prof. Gianluca Borghini per le misurazioni fisiologiche ad alta quota, fino alla Capanna Margherita (4554 m), il rifugio più alto d’Europa.

Il nostro contributo ha supportato la raccolta di dati scientifici fondamentali per approfondire la comprensione della fisiologia umana in contesti ipossici ipobarici e durante attività cognitive complesse.

Scopri di più 👇
🔗 https://bit.ly/3NCL256
🔗 https://bit.ly/4mgcvpV

Aeronautica Militare
Ministero della Difesa