WRAD

WE are all driven by one purpose: catalyzing the rise of livable fashion. WRÅD.. is our call to action. We don’t believe in quick fixes.

WRÅD is a consulting studio and creative agency focused on sustainability, set up to inspire and enable others to challenge the non-sustainable status quo of the fashion industry through education, design, and innovation. Education - we believe shaping a new corporate culture is at the core of sustainable development and innovation. Our projects start with tailor-made training sessions for the dif

ferent departments of the client company with a focus on circularity, communication, design and core sustainability principles. Design - we work to support other companies in strategic decisions, ranging from product ideation to supply chain innovation. We also advise our clients on how to innovate their business model and communicate their products in sync with the human, social and environmental dimensions. Innovation - we constantly embark on R&D projects to develop new technologies that can help us face the current and future challenges of our entire ecosystem. AWARDS: WRAD’s innovative projects won the RedDot Best of the Best Award and landed a finalists position at the Compasso d’Oro award.

05/05/2026

“For the sake of profit the health of the planet, the health of society and the health of individuals all over the world has been neglected. This is why health as a value can help us unlock a new fashion economy. […] How do we start over? How do we build behavioral change? Start from health.”
ward at with the leaders of tomorrow!

30/04/2026

«La pelle è l’organo più esteso del nostro organismo». Sembra una banalità, in realtà è una piccola ghigliottina. La pelle è il più grande organo del corpo umano, pesa parecchio, copre circa 1,5-2 metri quadrati, funziona come barriera contro agenti esterni, sostanze chimiche comprese. Mettere qualcosa sulla pelle per otto, dieci, dodici ore non è un gesto decorativo. È un’esposizione al male. Qui finisce la favola del vestito innocente.

Grazie

Articolo completo al link in bio

30/04/2026

28/04/2026

WRÅD x

Would you ever compromise on what your child eats? Then why compromise on what touches their skin? For infants and young children, this question matters even more. Their skin is thinner, still developing, and more permeable.

The Simple Folk is built on a powerful idea: making healthier clothing choices simple for families. Our role is to help that intention manifest tangibly across product, communication, and the way the brand evolves over time.

More coming soon!

27/04/2026

We are obsessed with what we put into our bodies. And almost completely blind to what we put onto them. Yet the human body is an ecosystem composed of around 39 trillion microorganisms living in dynamic symbiosis. These communities sense, respond, and adapt to the world, often before we consciously do.

What we absorb from the inside (through what we eat) and from the outside (through what we put on our skin) both play a role in shaping this equilibrium. Skin, our largest organ, is not a passive barrier but an active interface: a site of exchange, regulation, and communication between the body and its environment.

This reframes how we think about design. What we wear does not simply cover the body, it interacts with it. Materials, treatments, and substances become part of a continuous biological dialogue. If we understand ourselves as ongoing processes then health becomes a systemic question, and design, in turn, becomes a responsibility: not only to create function or aesthetics, but to shape the conditions in which these living systems can evolve, adapt, and thrive.

24/04/2026

Today, it’s quite “normal” to talk about traceability and transparency in fashion. Ten years ago, it wasn’t.

When, ten years ago, Fashion Revolution brought the issue of transparency to the centre of the conversation with the campaign, it changed everything, because we cannot change what we cannot see.

Today, we start again from here, to ensure that the visibility we have gained can be used to build better strategies, and to prevent textile supply chains from continuing to be sites of social and environmental injustice.

Oggi è abbastanza ‘normale’ parlare di tracciabilità e trasparenza nella moda, dieci anni fa no

Quando dieci anni fa, con la campagna , Fashion Revolution porta il tema della trasparenza al centro della narrativa per l’evoluzione del sistema moda, mobilizza milioni di persone, perché non possiamo cambiare ciò che non vediamo.

Oggi da qui si riparte per far sì che sulla visibilità acquisita e conquistata si possano costruire strategie migliori per evitare che le filiere tessili continuino a diventare teatro di ingiustizie sociali e ambientali.

24/04/2026

We are not a fixed being. We are a living system in constant exchange with the world.
Ecologically speaking, the “self” is porous. The human body is an ecosystem composed of around 37 trillion human cells and roughly 39 trillion microorganisms living in dynamic symbiosis. These communities sense, respond, and adapt to the world, often before we consciously do. Health, in this context, is not a fixed state but an emergent condition of balance within this complex system.

What we absorb from the inside (through what we eat) and from the outside (through what we put on our skin) both play a role in shaping this equilibrium. Skin, our largest organ, is not a passive barrier but an active interface: a site of exchange, regulation, and communication between the body and its environment.

This reframes how we think about design. What we wear does not simply cover the body, it interacts with it. Materials, treatments, and substances become part of a continuous biological dialogue that can support or disrupt wellbeing over time. If we understand ourselves as ongoing processes rather than fixed beings, then health becomes a systemic question. And design, in turn, becomes a responsibility: not only to create function or aesthetics, but to shape the conditions in which these living systems can evolve, adapt, and thrive.

23/04/2026

A new collaboration begins! “Searching for a new way” is spirit.
Our role is to translate that into real-life applications, in this case, a project designed to align commercial teams with the incredible impact work the brand is doing. As always, that journey starts with immersing ourselves in research and in the brand’s culture.

Coming soon!

20/04/2026

Mangereste plastica a colazione? Probabilmente no. Eppure, molto probabilmente, la stiamo assorbendo ogni giorno, senza farci troppe domande, attraverso l’organo più esteso del nostro corpo: la pelle. 
La moda non è solo una questione ambientale. È una questione di salute pubblica. E forse è arrivato il momento di iniziare a raccontarla così.
 Ne abbiamo parlato con la insieme a e . Perché cambiare il linguaggio è il primo passo per cambiare le abitudini e, di conseguenza, il sistema.   &health  Would you eat plastic for breakfast? Probably not. And yet, we are most likely absorbing it every day, without really questioning it, through the largest organ of our body: our skin. 
Fashion is not just an environmental issue. It is a public health issue. And maybe it’s time we started talking about it that way. 
We discussed this with journalism students at together with and . Because changing the language is the first step to changing behaviours, and ultimately, the system.

15/04/2026

What happens to the clothes we throw away, and how can we increase their chances of a second life?

We returned to the studios of GEO on national Italian television ( R), hosted by , to talk about textile waste, collection systems, and their impact on both human and planetary health.

With a special shoutout to the one and only 💥

Indirizzo

Sovizzo

Sito Web

https://www.wradliving.com/

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