02/11/2022
Our founder and director Chiara Isadora Artico tells the Italian newspaper il Gazzettino about Current's new challenges and the strategies deployed where culture enters the industrial sphere.
An interesting interview about Chiara's story, the founding of Current and the promising prospects ahead.
Art and culture can be of strategically valuable when connected with business: corporate museums or residencies where artists bring new skills , perspectives and absolutely innovative abstraction skills that develop creativity and well-being in the company.
The interview also reports on the experience with Bortolomiol Prosecco Superiore ValdobbiadeneBortolomiol with whom we are creating a Land art park. The company is led by four female managers, and together we have developed a project where female expertise is key. So far, among the ten women artists selected, we have created the first two residencies and, in May, we inaugurated the second work included in the Filandetta park, created by the Portuguese Inês Coelho da SilvaInês Coelho da Silva.
These operations revitalize the staff, recover memory and show parts of the company from a new perspective. The artist's contribution to the company thus translates into raising the value of the product in the eyes of the consumer, because a cultural component is incorporated.
