High Levels, Trieste (2026)

05/06/2026

Il mondo del vino italiano rischia di rimanere fermo al passato.

Da anni si parla di ringiovanire il settore, di avvicinare nuovi consumatori e di intercettare le nuove generazioni, ma nella realtà si continuano a vedere gli stessi schemi di marketing utilizzati vent'anni fa. Cambiano le etichette, cambiano le annate, ma troppo spesso non cambia il modo di comunicare.

Continuiamo ad assistere a degustazioni organizzate con il solito format: banchetti, bottiglie da assaggiare, qualche brochure e tanti investimenti economici che nella maggior parte dei casi non generano contatti concreti, relazioni durature o nuove opportunità commerciali.

Anche nel mondo dell'export si ripetono spesso gli stessi modelli. Export manager che passano da un'azienda all'altra ogni pochi mesi, strategie standardizzate, promesse difficili da mantenere e risultati che raramente corrispondono alle aspettative.

Forse è arrivato il momento di fermarsi e ripensare tutto.

Il vino non dovrebbe essere venduto partendo dal prodotto. Dovrebbe essere raccontato partendo dal territorio, dalle persone, dalla cultura e dalla storia che lo hanno reso possibile.

Le nuove generazioni non acquistano semplicemente una bottiglia. Acquistano un'esperienza, un'emozione, un'identità. Vogliono sentirsi parte di una storia.

Un grande vino non è solo un insieme di caratteristiche tecniche. È un viaggio. È un paesaggio. È una famiglia. È una tradizione tramandata nel tempo.

Quando un consumatore beve un bicchiere di vino dovrebbe poter chiudere gli occhi e sentirsi trasportato tra le colline dove quel vino nasce, percepire il profumo della terra, immaginare il lavoro delle persone che lo producono e vivere il sogno di quel territorio.

Il futuro del vino italiano non passa soltanto dalla qualità del prodotto, che spesso è già eccellente. Passa dalla capacità di creare connessioni autentiche, emozioni e racconti capaci di lasciare un segno.

Perché oggi non basta più vendere una bottiglia.

Bisogna far innamorare le persone del luogo da cui quella bottiglia proviene.

01/06/2026

La Francia ci insegna molto e credo che abbiamo ancora tanto da imparare dal loro modello. Collaboro da anni con un importante gruppo francese e i loro manager mi ripetono spesso un concetto molto semplice: la Francia produce molte meno bottiglie rispetto all'Italia, ma genera una redditività superiore.

Del resto, nei bilanci aziendali ciò che conta davvero non è il numero di bottiglie vendute, bensì l'utile generato e il valore creato. Da questo punto di vista, il vino francese riesce a esprimere un posizionamento medio decisamente più elevato.

Basta osservare le carte dei vini nei ristoranti di tutto il mondo per rendersi conto che il valore riconosciuto a una bottiglia francese è spesso superiore rispetto a quello di molti vini italiani. Lo stesso fenomeno è evidente nei duty free degli aeroporti internazionali, dove una bottiglia francese viene frequentemente proposta a prezzi quasi doppi rispetto a prodotti italiani di categoria comparabile.

A mio avviso, la strada da seguire non è quella dell'aumento dei volumi, ma della crescita del valore. Dobbiamo puntare sempre di più sulla qualità, sul posizionamento, sul brand e sulla capacità di raccontare il nostro territorio. Produrre qualità e non semplicemente numeri: questa è la sfida e, probabilmente, l'unica vera direzione per costruire un futuro più sostenibile e redditizio per il vino italiano.

27/05/2026

The New Vision of Dal Forno Bros. Between Memory, Amarone Excellence and the Soul of Val d’Illasi

In the silent hills of Illasi, where Valpolicella reveals its most authentic and aristocratic identity, Comaroto emerges as one of the most fascinating new realities in the contemporary Italian wine scene. Created by Dal Forno Bros., Michele and Luca Dal Forno, this project is far more than a winery: it is an emotional return to family roots, to manual work, to the culture of patience, and to the timeless dignity of vineyard life. Here, every detail speaks the language of authenticity, while the vision looks decisively toward the future of premium Italian wine export and luxury wine culture.

The name Comaroto itself carries extraordinary emotional depth. It comes from the historic nickname linked to the Dal Forno family heritage, a symbol of memory, sacrifice, and rural identity deeply rooted in the Val d’Illasi territory. This emotional connection transforms into wines of remarkable precision and personality. Their Amarone della Valpolicella and Valpolicella Superiore are not simply powerful wines; they are refined expressions of territory, crafted with rigorous grape selection, artisanal care, and a philosophy that honors balance over excess. The result is a sophisticated interpretation of Amarone capable of speaking both to collectors and to a new generation of international fine wine enthusiasts.

Walking through the estate at Monte Tenda feels like entering a suspended dimension where nature, silence, and craftsmanship coexist harmoniously. Ancient landscapes, olive groves, vineyards, and cellar tunnels create an atmosphere of rare emotional intensity. Comaroto embodies the new face of luxury wine tourism in Veneto: intimate, cultured, deeply connected to the land, yet internationally relevant. There is no artificial glamour here — only the elegance of substance, tradition, and obsessive dedication to quality.

What makes Comaroto particularly compelling for international markets is its ability to unite heritage and modernity with coherence. The Dal Forno legacy already represents one of the most respected names in Italian wine worldwide, but this new chapter introduces a more nuanced, contemporary, and emotionally driven expression of Valpolicella. The wines maintain depth and structure while embracing freshness, drinkability, and gastronomic elegance — qualities increasingly appreciated by importers, sommeliers, luxury hospitality groups, and refined wine buyers across global markets.

Comaroto is not simply producing wine; it is preserving a cultural identity through a modern lens. Every bottle becomes a narrative of family memory, disciplined craftsmanship, and territorial pride. In an era where many luxury wines seek spectacle, Comaroto chooses sincerity, precision, and emotional truth. And precisely for this reason, it has all the credentials to become one of the most respected emerging names in the future of high-end Amarone and premium Italian wine worldwide.

25/05/2026

La Valentina rises in Abruzzo with the quiet confidence of a winery deeply connected to its land. In Spoltore, near Pescara, the estate expresses one of Italy’s most authentic wine territories: hills shaped by Adriatic light, Apennine winds, limestone soils, and a culture where viticulture remains a form of identity.

Founded in 1990, La Valentina has become a refined interpreter of Abruzzo wine excellence, working with native varieties such as Montepulciano d’Abruzzo, Trebbiano, Pecorino, and Cerasuolo. Its style is honest, territorial, and contemporary, a balance between rural soul and international precision. The wines speak with clarity: ripe fruit, Mediterranean herbs, freshness, structure, and the unmistakable depth of central Italy.

What makes La Valentina particularly compelling for international wine lovers, importers, sommeliers, and fine wine buyers is its ability to combine authenticity with export value. This is Made in Italy with substance: organic sensitivity, sustainable vineyard work, and a production philosophy that protects the character of Abruzzo rather than masking it.

The Montepulciano d’Abruzzo reveals the estate’s red soul, generous yet elegant, with dark cherry, spice, and a savory mineral touch. The whites bring brightness and energy, especially through Trebbiano and Pecorino, while the Cerasuolo offers a vibrant, gastronomic expression of Abruzzo’s rosé tradition. Each bottle feels connected to place, cuisine, and conviviality.

La Valentina is also a destination for luxury wine tourism in its most sincere form. It is not ostentation, but atmosphere: vineyard landscapes, cellar silence, warm hospitality, and the pleasure of discovering wines where nature, family vision, and Italian craftsmanship meet.

23/05/2026

Il futuro del vino passa da meno quantità, più qualità e nuovi mercati

Negli ultimi anni il settore vinicolo sta vivendo un cambiamento profondo. Non si tratta più soltanto di una crisi temporanea o di una semplice oscillazione dei consumi: siamo davanti ad una trasformazione culturale del modo di bere vino.

Secondo l’esperienza maturata sul campo da molti operatori del settore, il consumo di vino è in forte calo. Le nuove generazioni non bevono più quotidianamente una bottiglia a tavola come accadeva in passato. Oggi il consumo è occasionale, più veloce, più sociale e spesso orientato verso cocktail e aperitivi. In questo scenario, lo Spritz Aperol ha avuto un ruolo fondamentale nel trainare il successo del Prosecco, che continua ad essere uno dei vini più richiesti dal consumatore finale.

Ma il cambiamento più importante riguarda il modo in cui il vino viene percepito.

Il nuovo consumatore non cerca soltanto un prodotto da bere. Cerca una storia, un’identità, un territorio, un’esperienza da condividere. Vuole parlare della cantina, conoscere la filosofia produttiva, comprendere le caratteristiche del vitigno e della zona di provenienza. Il vino è diventato conversazione, cultura, lifestyle.

Per questo motivo i vini da tavola standardizzati fanno sempre più fatica a trasmettere valore. Non riescono a creare quel legame emotivo che oggi il mercato richiede.

Nel frattempo molte cantine stanno affrontando un problema concreto: enormi giacenze di vino invenduto ancora presenti in cisterna prima della vendemmia 2026. Una situazione che genera forte pressione economica e gestionale sui produttori.

Da qui nasce una riflessione sempre più condivisa da chi lavora nel wine business internazionale: produrre meno per produrre meglio.

La Francia, da questo punto di vista, sta già percorrendo una strada molto chiara. In diverse aree vitivinicole sono stati avviati programmi di estirpazione dei vigneti con l’obiettivo di ridurre la sovrapproduzione e aumentare il valore medio della qualità. Una scelta forte, ma strategica, che punta a preservare il prestigio del vino nel lungo periodo.

Anche sul fronte export il settore deve evolversi rapidamente.

Non è più sufficiente affidarsi ai mercati tradizionali. Il futuro passa attraverso l’apertura verso nuove aree di crescita: Asia, Africa ed ex Repubbliche Sovietiche rappresentano oggi territori fondamentali per lo sviluppo commerciale del vino italiano.

Molte aziende stanno già investendo in questa direzione, costruendo reti internazionali e aprendo nuove opportunità commerciali fuori dai circuiti consolidati.

Per il settore vinicolo italiano, probabilmente, questa è la sfida decisiva dei prossimi anni: meno quantità, più identità, più qualità e una visione globale capace di intercettare nuovi consumatori nel mondo.

Rizzardi Gianmarco

10/05/2026

Borgo Paglianetto: The Authentic Soul of the Marche Hills

Nestled among the rolling hills of the Marche region, surrounded by vineyards, ancient villages, and breathtaking landscapes, Borgo Paglianetto represents the pure essence of a territory deeply connected to wine culture and tradition.

Here, nature dictates the rhythm of every season. The vineyards stretch across sunlit hills, where the climate and mineral-rich soils create the ideal conditions for cultivating elegant and expressive wines. Borgo Paglianetto has built its identity through a philosophy based on authenticity, sustainability, and profound respect for the land.

The winery is particularly renowned for its dedication to Verdicchio, one of Italy’s most fascinating native grape varieties. Through careful vineyard management and meticulous winemaking techniques, Borgo Paglianetto produces wines that are vibrant, refined, and deeply territorial. Every bottle captures the freshness, minerality, and complexity that make the wines of Marche so distinctive.

Visiting Borgo Paglianetto means entering a world where hospitality and passion come together naturally. Tastings become immersive experiences, where wines are paired with local flavors, artisanal products, and the rich gastronomic traditions of the Marche countryside. Every detail is designed to create an atmosphere that is both elegant and genuine.

The cellar itself reflects the philosophy of the winery: innovation working hand in hand with tradition. Modern techniques preserve the integrity of the grapes while allowing the character of the territory to shine through in every glass.

At Borgo Paglianetto, wine is more than a product — it is memory, culture, landscape, and emotion. It is the story of a land told through aromas, flavors, and the dedication of those who cultivate it with care every single day.

08/05/2026

Perla del Garda: The Elegance of Lugana Between Tradition and Innovation

In the gentle landscape south of Lake Garda, where the light reflects softly across the vineyards and the air carries the scent of earth and fresh vines, Perla del Garda was born: a winery where elegance, tradition, and innovation meet naturally.
Here, wine is not simply produced — it is cultivated with patience, vision, and profound respect for the territory. The vineyards stretch across the rolling morainic hills of Lugana, a unique land capable of giving wines extraordinary freshness, minerality, and character. Every row of vines tells a story shaped by seasons, careful hands, and a passion passed down through generations.
Perla del Garda represents the modern soul of an ancient winemaking culture. The winery combines advanced technology with artisanal sensitivity, preserving the authenticity of the grapes while enhancing every nuance of aroma and flavor. Each bottle becomes the pure expression of the land from which it was born.
Walking through the cellar, surrounded by silence, oak barrels, and the perfume of wine aging slowly over time, visitors immediately perceive the philosophy behind the project: quality without compromise. The attention to detail is visible everywhere, from the meticulous vineyard management to the refined tasting experiences designed to immerse guests in the atmosphere of Garda.

Tastings at Perla del Garda become authentic journeys through flavor and culture. The wines are paired with local products, traditional dishes, artisan cheeses, and the genuine cuisine of the territory, creating an experience where every sip speaks of harmony between nature and human craftsmanship.
Among the winery’s most celebrated expressions are its Lugana wines: vibrant, elegant, mineral, and deeply connected to the identity of Lake Garda. Fresh and refined when young, complex and enveloping with aging, they embody the timeless beauty of this extraordinary region.
Perla del Garda is more than a winery. It is a place where hospitality becomes emotion, where wine becomes storytelling, and where every glass carries the soul of the land from which it comes.

04/05/2026

Cantamessa Vini: Organic Tradition in the Heart of Monferrato

In the rolling hills of Costigliole d’Asti, where Monferrato meets the Langhe, Cantamessa Vini is a historic family-run winery that has been cultivating vines since 1870. Generations of dedication have shaped an estate where tradition, authenticity and respect for the land are not just values, but a daily practice.

At the core of Cantamessa’s philosophy lies a deep connection to nature. In recent years, the winery has fully embraced organic farming, converting both vineyards and cellar to sustainable practices. This transition has allowed the surrounding ecosystem to thrive, reinforcing the estate’s commitment to biodiversity and environmental balance.

The vineyards, rooted in the rich soils of Monferrato, are carefully managed to express the true character of the territory. Each grape is selected with precision, ensuring that every wine reflects the identity of its origin — honest, expressive and deeply tied to the land.

Cantamessa’s wines are crafted with a clear vision: to combine tradition with drinkability and elegance. Each label carries its own personality, offering aromas and flavors that are both distinctive and versatile, making them ideal companions for the rich culinary heritage of Piedmont.

What makes this winery truly special is the family behind it. Today, the estate is guided by Cantamessa Aldo together with his son Luca and the rest of the family, each contributing to a shared goal — producing wines with passion, transparency and genuine care.

Visiting Cantamessa Vini means entering a space where hospitality, tradition and craftsmanship come together. Surrounded by vineyards and quiet countryside, the experience becomes more than a tasting: it is a journey into the rhythms of rural Piedmont and the soul of its wines.

Featuring Cantamessa on Icampi means telling the story of a winery where history, family and land converge — creating wines that are sincere, expressive and deeply rooted in Italian culture.

18/02/2026

Diego Pressenda: Family, Tradition & the Spirit of Langhe

In the heart of Monforte d’Alba, nestled among the rolling hills of the Langhe in Piedmont, Diego Pressenda is a family‑run winery where generations of passion, craftsmanship and deep respect for the land come together to produce expressive wines that reflect one of Italy’s most iconic terroirs.

The story of Diego Pressenda is rooted in tradition: from carefully tended vineyards planted mainly to local varietals such as Dolcetto, Barbera and Nebbiolo, to classic bottles that embody the elegance and complexity of the region. Each vintage is guided by a philosophy that values nature’s rhythms, long aging and the balance between fruit, structure and personality.

At Pressenda, the wine list is rich and varied. From fresh Langhe white and rosé wines to powerful reds, including structured Barolo from crus such as Bricco San Pietro and Le Coste di Monforte, every label speaks of careful cultivation, patient maturation and terroir expression.

What makes this winery particularly special is the family behind it. Day after day, siblings and relatives work together — from vineyard care to winemaking, from hospitality to table — weaving together experience, intuition and dedication. This personal approach brings warmth and authenticity to every bottle.

Beyond the cellar, Diego Pressenda invites visitors to immerse themselves in the landscape, with panoramic views over vineyards, historic cellar spaces and a welcoming atmosphere that feels like stepping into a private residence. Tastings and tours here are more than an introduction to wine: they are an invitation to understand the soul of Piedmont and the character of the Langhe hills.

Featuring Diego Pressenda on Icampi means sharing a wine story where family, land and tradition intertwine — a story that resonates with both connoisseurs and curious explorers of Italian wine culture.

16/02/2026

Borgo dei Posseri: Mountain Soul & Winery Excellence

Perched on a sunny highland plateau between the historic town of Ala and the majestic Piccole Dolomiti, Borgo dei Posseri is a Trentino mountain winery where tradition, landscape and life philosophy blend seamlessly into expressive wines and unforgettable experiences.

This estate draws from a long heritage, transforming an old rural borgo into a vibrant vineyard landscape where respect for the land and love of craft infuse every step of the winemaking process. The mountain terroir — with its pure air, strong temperature swings and diverse soils — shapes grapes rich in aromatic nuance and character.

Borgo dei Posseri’s portfolio includes elegant sparkling wines made in the classic Trento DOC method, vibrant white varietals, and structured reds. From fresh Müller Thurgau to expressive Sauvignon Blanc and Gewürztraminer, and from refined Pinot Nero to the approachable Merlot, each bottle tells a story of place, personality and passion.

More than just a winery, Borgo dei Posseri offers a unique enotour experience: guests wander through the vineyards, guided by a map that leads them to tasting “islands,” where local wines and regional specialties are savoured in open air among the vines. It’s a multisensory journey that connects the land, the wine and the visitor in a vivid encounter with Trentino’s natural beauty.

To feature Borgo dei Posseri on Icampi is to share not only superb wines, but a place where landscape, hospitality and authentic mountain culture come together in every glass.

High Levels

05/06/2026

01/06/2026

27/05/2026

25/05/2026

23/05/2026

10/05/2026

08/05/2026

04/05/2026

18/02/2026

16/02/2026

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