Driven by Andrea Brà and Paolo Martini in Italy, it's a circle of friends who share passion for house, deep and electro music, running around the world. Friends of HTC is a format that was born in Los Angeles as an evolution and promotion of HTC Hollywood Trading Company brand, created by Andrea Brà and Zip Stevenson. Los Angeles, Barcelona, Berlin, Paris, Milan, Verona, Riccione, Milano Marittima
and Palermo are among the reached cities. The rules that distinguish Friends of HTC are simple but well-defined:
The sound is house, deep and electro music, never being commercial;
The timing is pre-clubbing, between sunset/early evening and the night (even exceeding, depending on the case) preferably on Sunday evening. The locations are unconventional, such us shops, beaches, terraces, gardens. Its identity is bold but also customizable in shape, coming out from time to time with different DJs and musical products. Friends of HTC is a cool circle of friends who share a passion. Among them, Paolo Martini, who is the main Italian partner of Andrea Brà in this project.
