The ISEBD teaches aspiring and existing entrepreneurs about the Jamaican business environment as well as trading across borders. The Institute gives students practical framework to follow at the different stages of the business. There are three specific specializations, these are as follows:
1. Starting a Business
This is a practical course aimed at those embarking on a NEW BUSINESS venture or t
hose who would simply like to know what is involved in starting a new enterprise. This Business specialization discusses the essential skills needed to start a SUCCESSFUL and profitable business in Jamaica. Business Planning for Success 101
C. Registering a Business in Jamaica 101
D. Running a Business
This is a practical course aimed at those who need assistance in running their businesses. This specialization highlights the key issues to be considered, in your day to day operation, from marketing your business, harnessing the power of networking, how to finance your business etc. Registering a Business in Jamaica 102
B. Marketing 101
C. Business Planning for Success 102
D. Financing the Business
3. Growing a Business
This is a practical course aimed at those embarking on growing their business venture. This specialization covers the psychology behind GROWING YOUR OWN BUSINESS, processes involved, business formats, market research and the importance of cash flow. Business Success Strategy
B. Branding
C. Managing your Books
D. Business Expansion
E. Managing People
F. Sales for Entrepreneurs
We also offer the following courses individually:
1. Customer Service 101
2. Marketing 101
3. Business Studies, level 1 (City & Guilds)
4. Entrepreneurial Finance
We only seek to educate, inspire and empower entrepreneurs to build and sustain a viable enterprise via different learning tools such as business simulation, mentorship, networking and lectures
Students will learn how to conduct a SWOT and PESTEL analysis of themselves and their competitors as well as how to use Porter's 5 forces.