Mission Statement: Consciously helping businesses to be their best. Vision Statement: To be the number one Marketing Research Company in Jamaica by 2017 – as articulated by 90% of companies who purchase marketing research. Business Conduct Statement: Quality, Timeliness, Ethics, Innovation, Cost Management
Cultural Values Statement: Respect, fun and personal development for all!!! VISION PRODUCTS
Vision Perceptual Eye (VPE) - VPE is a research technique which visually displays the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to its competition. Vision Incognito (VI) - VI is a form of covert shopping where we enter locations where a client’s products/services or the products/services of their competitors are sold without the knowledge of the retailer at those locations. The main focus here is to gather strategic information on what type of experience customers may be having with your products or services or the products and services of your competitors. VI comes in many forms – from phone calls, online inquiries and most commonly, in-person visits. Typically, a script or checklist of what is expected from an employee and/or a customer experience is developed. Posing as a customer, a researcher then analyzes the experience, collecting data and rating the encounter based on those measures. Vision Customer First (VCF) - In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy and this where VCF is key as it provides a reliable avenue for assessing the satisfaction level of your customers. Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability in the near future. Vision Psych/Demo-Life (VPDL) - This product allows the client to have a complete psychographic, demographic and lifestyle profile of their customers or potential customers. In recent times several companies are realizing that knowing the demographic (gender, age, education, occupation, etc.) They understand that it is important to comprehend how people’s values, beliefs, interest and personalities influence their lives as consumers. With this tool the client is able to get a complete profile of their consumers. This information can be influential for market segmentation and increasing advertising effectiveness. Vision Happy Employee Surveys (VHES) - It is critical that employers assess and take steps to improve the level of satisfaction among employees because countless numbers of studies has shown a direct connection between employee satisfaction and their level of productivity and by extension the company’s profitability. Although the products highlighted above are our flagship products, we have the capability to plan and execute any other marketing research project you may desire, give us a call!! THE VRCL DIFFERENCE
1. Quality
Educational qualification/certification – The VRCL team is led by individuals with:
Formal marketing research training from the University of the West Indies and the University of Georgia;
Who hold the Professional Researcher Certification (PRC) - the PRC is to marketing research, what ACCA is to accounting;
And have minimum of a Master’s Degree. We have a total of 15 years experience in the marketing research industry on both the supplier and buyer sides. Marketing Research Association (MRA) membership – Managing Director, Trevor Thompson, is a member of the Marketing Research Association (MRA) – the MRA community offers technical support to members on projects. This also helps the quality assurance process. Use of technology – The technological sophistication of the company is also used to ensure a level of quality when conducting surveys. VCRL uses sophisticated marketing research software and hardware to collect information electronically for more accuracy. This allows VRCL to specify how each question on a survey should be managed. Client engagement – It is the belief of VRCL that the more you understand your clients and their needs the better able you will be to produce reports which are more impactful. The aim of this interview is to get a better understanding of how the information will be used, who will be using the information and the general expectations of our clients.
2. Time Conscious
It is extremely important that projects are executed in a timely manner. VRCL significantly reduces data entry by collecting survey data information electronically. This removes the need for manual data entry thereby saving time. Additionally, each client receives access to VRCL’s website and cloud based solutions which allows them to view all major milestones and results as they are updated in real time. We are so committed to on time delivery of projects that clients will receive a 5% discount for every week the project goes over the agreed timeline – providing that the delay is the sole responsibility of the company.
3. Ethics
A key ingredient in the relationship between a marketing research company and its clients is trust. To ensure that all projects are conducted with a high level of integrity as the company subscribes to the MRA’s Code of Conduct (MRACC). The MRACC provide guidelines to ensure that strict scientific and statistical methods are used in conducting projects; that the confidentiality of respondents is maintained and that all projects are conducted with a great level of honesty and respect of the general public.
4. Innovation
VRCL is cutting edge in both its products and processes. Vision Perceptual Eye (VPE) is new to the local market (please see our products section for more information on these products). Additionally, VRCL makes use of the latest technological advances in the field of marketing research in the areas of survey design, data collection methods (paper, smartphones, tablets, email, Internet) and project monitoring (clients may be given access to an online account to view the data collection process in real time).
5. Cost Sensitive
VRCL is fully aware that it is extremely important to manage the cost of marketing research in a sensitive manner and we will be able to use technology, in most cases, to reduce the cost of data entry. The intention is to pass-on the savings in this area to our clients. We also offer quantity discounts for any client completing more than one project with us within a twelve month period.
