Evoke Brands

21/09/2018

To determine the most relevant brands to people’s lives, Prophet conducted a survey where 11,500 UK consumers were asked about more than 240 brands across 27 industries. The relevance of each brand was estimated based on four core brand principles: customer obsession, ruthless pragmatism, pervasiv...

21/09/2018

13/09/2018

What are the fundamental principles that make a brand? Consistency in brand values and offering.

12/09/2018

What are the fundamental principles that make a brand? Clarity of purpose.

12/09/2018

What are the fundamental principles that make a brand?

11/09/2018

كل عام وأنتم بخير #١٤٤٠ #الهجرة #مكة #المدينة .
Year #1440 # Saudi

04/09/2018

How innovation is maturing, creating new kinds of firms that disrupt the professional services market.

This a version of a talk I gave at Google Firestarters — a forum for agency strategists — one of four provocations on ‘how the innovation…

04/06/2017

It's not too late to wish you all

27/01/2016

With Corbis Sale, Tiananmen Protest Images Go to Chinese Media Company

China Visual Group’s purchase means it will control famous images of Marilyn Monroe, Rosa Parks and — troubling to watchdogs — the 1989 crackdown.

27/01/2016

The World's Most Valuable Brands 2015

Brand value: $145.3 billion1-year change: 17%The Apple brand is worth twice as much as any other brand on the planet by our count. The company sold 74.8 million smartphones worldwide in the fourth quarter of 2014. Phone sales were up 49% and Apple reported an $18 billion profit for the quarter. It w…

26/01/2016

Metal textured branding design for an architectural Metal Material

Modern, textured branding design for an architectural metal material.