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Reach Agriculture Strategies

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Awaji-shi, Hyogo
Reach Agriculture Strategies

Reach Agriculture Strategies, コンサルティング会社, Awaji-shiの連絡先情報、マップ、方向、お問い合わせフォーム、営業時間、サービス、評価、写真、動画、お知らせ。

13/08/2026

"Take the feed truck, there's the silage bags, feed those cows to the north."

Simple instructions.

A million follow up questions.

Can I drive the truck? How much feed? How many cows? Are they bred, open, culls? Where is the diesel for the loader to fill the truck to feed the cows? WHICH WAY IS NORTH?!

A relatively simple task becomes a source of stress, worry, frustration, broken equipment (that transmission never stood a chance..) and failure.

If I've said it once, I've said it a thousand times. Assumed knowledge is agricultures greatest strength and weakness.

Historically, operations were pretty straightforward. We didn't have the nuance of complex nutrition programs, high tech equipment, confusing software and logitistically difficult locations. "Feeding the cows" was a task on it's own, now it's a task that is integrated with decisions made months ahead with data in the cloud.

The fact of the matter is, our communication needs to come back to basics.

This can look like:
- Morning meetings
- Task lists
- Standard Operating Procedures (SOP's)
- Staff training (combined with professional development, not 1 and done)

You might think this is too basic, but it's a real problem how many operations can't get on top of these things.

It's not complex (when done well), just like "feeding the cows" is not complex (when done well)

16/07/2026

Hot damn, what a ride.

Stampede 2026 brought with it new responsibilities and new opportunities.

Stepping into the executive role for the Agri-Food Committee was a real jump from answering questions about feedlot rations. I got to see the inner workings of the greatest outdoor show on earth and gain much deeper understanding of what it takes to pull this off.

With new exhibits in the Agriculture Zone and the familiar favourites, we were able to reach a massive audience and deliver the positive message of production in our country.

I’m particularly proud of the Passport program we launched this year in the Ag Zone. The goal of this program was education through inclusion. Guests had to answer questions and they would earn a stamp in return, once they filled their passport there was a milk and cookies coupon waiting for them! After chatting with youth, parents and volunteers, I can confidently say that the Passport increased engagement by not just displaying information for folks, but including them in the learning process.

Huge shout to Mason Brookwell, Holly Nicoll and Aly Price for showing me the ropes and helping me balance the nuances of volunteer leadership.

Excited to start planning soon for the next one!

YAHOO!

08/07/2026

As much as is about getting out into the world, some of my highlights so far have been bringing people into my neck of the woods.

Over the weekend I got to tour around a group of scholars from the UK to give them a glimpse into the beef industry in Alberta.

We started at Rimrock Feeders with , learning the importance of animal health and data metrics in the feedlot industry. We also spent a lot of time focusing on public trust and engagement, highlighting the fact that the Canadian feeder industry is quite open to the public about our practices. A unique approach to creating consumer trust in their products.

We then chased a storm north and headed to WA Ranches at the University of Calgary. General Manager, Jonny Bennett, gave us the history of the ranch, talked about maternal genetic selection and got to spend some time just looking at cows and crops (every Nuffield scholars favourite past time)
This visit was extra special for myself, last time I was at the ranch I was an employee. With time and funding there has been massive facility changes at the ranch, some of the ideas we sketched on a piece of blue shop towel several years ago are now completed projects.

Huge thanks to the scholars who took the time to come visit and learn about how we do things in the Foothills.

Special shout out to our youngest visiting scholar, Gilbert, who took all the visits in stride (that stride accompanied by his brand new sparkly cowboy boots)

30/06/2026

It's that time again!!

Come visit on the grounds and see the results of the hard work put in by the committee. I'll be there all of Stampede so make sure to come say hi!

26/06/2026

Ag has a workforce problem, Adams Land & Cattle is helping to solve it.

Sometimes trainings can be death by powerpoint. Slide after slide of tick and flick, online courses. While those programs play a role, it's not everyone's cup of tea.

Enter Nebraska Extension and the team at Adams L&C. They saw a need and they filled it.

Attendees at the annual Youth Animal Quality Assurance Training get the opportunity to learn about animal health, biosecurity, food safety and much more. Training is conducted in a hands on environment and facilitated by the intern team and Adams L&C. Watching young ag professionals engage with and teach the future of ag left me with a real optimism for where things are going.

This is the exact gold that I am seeking on my Nuffield research. When ag operations engage with their people and with their communities, magic happens.

When youth are entering the workforce, they are looking for the brand that stands out. One that is proud of their people and extends that pride to their community. If you are expecting someone to move to your operation and bring their lives with them, it needs to be worth it.

Engaging with youth groups and making sure they thrive is a sure fire way to make sure that when your name comes up on a job board, people are going to be knocking down the door to apply.

24/06/2026

Thanks to the team at Adams Land & Cattle for having me down to work with the crew!

I was the first of their "Summer of Lunch and Learns" series. A brilliant initiative that brings together the entire operation and covers a variety of topics. There's professional development, deep dives into new tech, explanation of feedlot operations and the new projects on the go.

I was blown away by the team's willingness to engage (even the heavy duty mechanics got involved) and the company leadership's desire to improve the quality of their staff.

When I talk about the downstream effect of quality human management, the team at Adams is a prime example.

They have identified the importance of a strong community in Broken Bow and have taken it upon themselves to make it happen.

More to come about this trip and the community work this operation is doing!

27/05/2026

Sometimes life just doesn't seem real.

June 10th to 22nd I'll be in Central Italy for the first leg of my Nuffield solo travel.
(I use the term "solo" loosely as I will have a tag along for this one.. )

The goal is to learn about niche agricultural industries and their workforce challenges and strengths.

How does one find a wine maker? How do you maintain the consistency in production of centuries old cheese? How do you balance the agri tourism needs of an operation without sacrificing the production needs?

Italy, especially Tuscany, has deeply rooted historic agricultural production that has stayed the test of time. With a changing immigration landscape, changing climate and constantly changing export markets, I'm excited to learn how businesses are managing their people and maintaining that high quality Italian produce we know and love.

Below are the general area's we'll be visiting, reach out if you have any suggestions, must-sees (or must-drinks)

As always, thanks to my sponsors who have made this trip possible!

Ciao!

09/04/2026

The concept of "knowing where our food comes from" comes up often, but I got a new perspective on that while eating tarot root with a Dutchmen.

We started discussing the unique prodcuts that Japan produced at a restaurant called "We Are The Farm" in Shibuya, Tokyo. The restaurant only uses locally produced goods that are sourced and delivered directly to the restaurant. I wish I could tell you what we ate, but it came on a big tray in various fried states so we just dug in.

With the concept of the restaurant we were discussing how we communicate ag production and how important it is to show where the food is from. There were many head nods around the table until I person said, "but do you know where your shoes come from? And if you don't know, do you care?"

Why do shoes matter in this case?

Because maybe we've gotten a little hung up on the fact that people "should" care about where there food comes from and we're putting emphasis in the wrong place.

Maybe it’s not about pushing harder on origin stories or assuming that proximity creates connection.

Maybe it’s about making agriculture relevant in the same way other industries have, by tying it to things people already value: quality, performance, trust, experience.

People don’t necessarily need to know the entire story behind something to value it. But they do need a reason to care and that reason might not start with where it was produced, but with how it shows up in their lives.

If we want stronger connections between producers and consumers, we may need to shift from asking people to care, to presenting them with something worth caring about.

07/04/2026

Bringing together over 90 people from 19 countries brings with it some cultural learnings.

At CSC Japan, we had the opportunity to do a great exercise testing some knowledge and challenging assumptions.
With only a few seconds we had to write down everything we knew about the country listed, they were then compiled and later in the week each country presented a rebbutal.

The Canadian notes told a really interesting story.

Some highlights:
- It's cold (mentioned over 45 times on the notes)
- Large scale, climate challenged agriculture (fact)
- Snow, always (untrue, although it feels like it this week..)
- Maple syrup is everywhere (not looking out my window it isn't..)

Through the exercise we learned that folks associate Canadian agriculture with climate and culture symbols (snow, maple syrup, cowboys) rather than with its actual economic structure (large scale production with a $150 billion contribution to the GDP).

It's an interesting reflection on how we tell our story and what we value. The "culture" piece of agriculture shows up strong on the international stage.
The good news is that we have a great message to get folks in the door, it's a lot easier to capture an audience when talking about rolling prairies and maple forests, than it is to talk about GDP and economic contribution.

It was refreshing to see that while there are some things to be learned, we really show up positively on the global stage.

(Honourable mention to the last post it that just says: Hunting. Bears. Still not sure if they meant we hunt bears or that we hunt AND we have bears..?)

住所

Awaji-shi, Hyogo