Cissoko & Company

20/04/2025

THE RESILIENCE CURVE: What do winners know that others don’t?

𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝘀𝗸𝘀 𝗮𝗻𝗱 𝗰𝗵𝗮𝗼𝘀 𝗶𝗻 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗴𝗮𝗺𝗲, 𝘁𝗵𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰𝘀 𝗼𝗳 𝘁𝗮𝗹𝗲𝗻𝘁, 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗶𝗺𝗽𝗮𝗰𝘁𝘀 𝗼𝗻 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘄𝗶𝘁𝗵𝗶𝗻 𝗮 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗲𝗱 𝗴𝗹𝗼𝗯𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆.

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗼𝘁𝗵𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁? 𝗥𝗲𝗹𝘆𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗻𝗼𝗿𝗺𝗮𝗹 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝗯𝗲 𝗮 𝗱𝗮𝗻𝗴𝗲𝗿𝗼𝘂𝘀 𝘁𝗿𝗮𝗽 𝗮𝗻𝗱 𝗮 𝗺𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗴𝘂𝗶𝗱𝗲 𝗳𝗼𝗿 𝗲𝘅𝘁𝗿𝗲𝗺𝗲 𝗲𝘃𝗲𝗻𝘁𝘀, 𝘀𝘂𝗰𝗵 𝗮𝘀 𝘃𝗼𝗹𝗮𝘁𝗶𝗹𝗶𝘁𝘆, 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗱𝗶𝘀𝗮𝘀𝘁𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗴𝗲𝗼𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝗮𝗹 𝘁𝗵𝗿𝗲𝗮𝘁𝘀. 𝗜𝗻 𝘁𝗶𝗺𝗲𝘀 𝗼𝗳 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗮𝗱𝗮𝗽𝘁 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝘂𝘀𝗲 𝗽𝗼𝘄𝗲𝗿 𝗹𝗮𝘄 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲 𝘁𝗼 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗵𝗮𝗻𝗰𝗲𝘀 𝗼𝗳 𝘀𝘂𝗰𝗰𝗲𝘀𝘀, 𝗮𝘀 𝗶𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝘁𝗼𝗼𝗹 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲.

𝗗𝘂𝗿𝗶𝗻𝗴 𝗲𝘅𝘁𝗿𝗲𝗺𝗲 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻𝘀, 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗿𝗲 𝗿𝗲𝗺𝗶𝗻𝗱𝗲𝗱 𝗼𝗳 𝗼𝗻𝗲 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝘁𝗵𝗶𝗻𝗴: 𝘀𝘂𝗿𝘃𝗶𝘃𝗮𝗹- 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆, 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗳 𝗿𝗲𝗺𝗮𝗶𝗻𝗶𝗻𝗴 𝗶𝗻 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗲𝗴𝗺𝗲𝗻𝘁, 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, 𝗼𝗿 𝗿𝗲𝗴𝗶𝗼𝗻 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗲𝘅𝗶𝘁𝗶𝗻𝗴 𝗶𝘁. 𝗦𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝗶𝘀 𝘁𝗵𝗲 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗰𝗿𝗶𝘁𝗲𝗿𝗶𝗼𝗻 𝗼𝗳 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀. 𝗜𝗻 𝗼𝘁𝗵𝗲𝗿 𝘄𝗼𝗿𝗱𝘀, 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗹𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆, 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗼𝗻𝗹𝘆 𝟮𝟴,𝟬𝟬𝟬 𝗝𝗮𝗽𝗮𝗻𝗲𝘀𝗲 𝗳𝗶𝗿𝗺𝘀 𝗮𝗻𝗱 𝗷𝘂𝘀𝘁 𝟭% 𝗼𝗳 𝗮𝗹𝗹 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗿𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝟭𝟬𝟬-𝘆𝗲𝗮𝗿 𝗰𝗹𝘂𝗯- 𝘁𝗵𝗼𝘀𝗲 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝗮 𝗰𝗲𝗻𝘁𝘂𝗿𝘆.

20/04/2025

𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝘀𝗸𝘀 𝗮𝗻𝗱 𝗰𝗵𝗮𝗼𝘀 𝗶𝗻 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗴𝗮𝗺𝗲, 𝘁𝗵𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰𝘀 𝗼𝗳 𝘁𝗮𝗹𝗲𝗻𝘁, 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗶𝗺𝗽𝗮𝗰𝘁𝘀 𝗼𝗻 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘄𝗶𝘁𝗵𝗶𝗻 𝗮 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗲𝗱 𝗴𝗹𝗼𝗯𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆.

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗼𝘁𝗵𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁? 𝗥𝗲𝗹𝘆𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗻𝗼𝗿𝗺𝗮𝗹 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝗯𝗲 𝗮 𝗱𝗮𝗻𝗴𝗲𝗿𝗼𝘂𝘀 𝘁𝗿𝗮𝗽 𝗮𝗻𝗱 𝗮 𝗺𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗴𝘂𝗶𝗱𝗲 𝗳𝗼𝗿 𝗲𝘅𝘁𝗿𝗲𝗺𝗲 𝗲𝘃𝗲𝗻𝘁𝘀, 𝘀𝘂𝗰𝗵 𝗮𝘀 𝘃𝗼𝗹𝗮𝘁𝗶𝗹𝗶𝘁𝘆, 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗱𝗶𝘀𝗮𝘀𝘁𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗴𝗲𝗼𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝗮𝗹 𝘁𝗵𝗿𝗲𝗮𝘁𝘀. 𝗜𝗻 𝘁𝗶𝗺𝗲𝘀 𝗼𝗳 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗮𝗱𝗮𝗽𝘁 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝘂𝘀𝗲 𝗽𝗼𝘄𝗲𝗿 𝗹𝗮𝘄 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲 𝘁𝗼 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗵𝗮𝗻𝗰𝗲𝘀 𝗼𝗳 𝘀𝘂𝗰𝗰𝗲𝘀𝘀, 𝗮𝘀 𝗶𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝘁𝗼𝗼𝗹 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲.

𝗗𝘂𝗿𝗶𝗻𝗴 𝗲𝘅𝘁𝗿𝗲𝗺𝗲 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻𝘀, 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗿𝗲 𝗿𝗲𝗺𝗶𝗻𝗱𝗲𝗱 𝗼𝗳 𝗼𝗻𝗲 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝘁𝗵𝗶𝗻𝗴: 𝘀𝘂𝗿𝘃𝗶𝘃𝗮𝗹- 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆, 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗳 𝗿𝗲𝗺𝗮𝗶𝗻𝗶𝗻𝗴 𝗶𝗻 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗲𝗴𝗺𝗲𝗻𝘁, 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, 𝗼𝗿 𝗿𝗲𝗴𝗶𝗼𝗻 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗲𝘅𝗶𝘁𝗶𝗻𝗴 𝗶𝘁. 𝗦𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝗶𝘀 𝘁𝗵𝗲 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗰𝗿𝗶𝘁𝗲𝗿𝗶𝗼𝗻 𝗼𝗳 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀. 𝗜𝗻 𝗼𝘁𝗵𝗲𝗿 𝘄𝗼𝗿𝗱𝘀, 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗹𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆, 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗼𝗻𝗹𝘆 𝟮𝟴,𝟬𝟬𝟬 𝗝𝗮𝗽𝗮𝗻𝗲𝘀𝗲 𝗳𝗶𝗿𝗺𝘀 𝗮𝗻𝗱 𝗷𝘂𝘀𝘁 𝟭% 𝗼𝗳 𝗮𝗹𝗹 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗿𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝟭𝟬𝟬-𝘆𝗲𝗮𝗿 𝗰𝗹𝘂𝗯- 𝘁𝗵𝗼𝘀𝗲 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝗮 𝗰𝗲𝗻𝘁𝘂𝗿𝘆.

21/08/2024

Excited to welcome Dr. Zsuzsanna Járfás as a new Partner in our Marketing, Sales & Growth Practice.

15/06/2024

Introducing our Latest Consulting Services for the Japanese Market

14/10/2023

In this Japan Special Report, we first debunk the myth of Japan’s GDP and countries’ gross domestic product (GDPs) and its limited insights regarding sales activities across countries, especially in Japan. Read the 108-page report below.

Strategy in Digital Age

01/11/2022

Our report foreign CEOs leading Japanese firms: what separates the winners from the rest?
in the trending news. Find out our insights here on our website. https://bit.ly/3qAI1T4

Japanese medical equipment maker Olympus has tapped Stefan Kaufmann, a German who has worked for two decades at the manufacturer, to be its chief executive

05/01/2022

A deeper understanding of the hidden consumer behavior trends and disruption from Twitch’s video game live streaming can help executives across the gaming industry make better strategic decisions while increasing their market share.

The mobile industry generated nearly $3 Trillion in 2014 – equivalent to 4% of the global gross domestic product (GDP). Video data accounted for 50% of mobile traffic in 2018 through LTE networks. LTE, for now, remains the most dominant mobile access technology, with subscriptions topping 4.6 billion globally revealed by Ericsson. Video traffic in 2020 accounts for more than 67% of all mobile data traffic, while smartphones are operating over 94% of the traffic. Moreover, globally, the average monthly data traffic was 9.4 gigabytes in 2020.

Strategy in Digital Age

12/12/2021

To win the digital platform wars, we believe that focusing on the five golden rules of speed can help businesses boost their revenues by more than 30%. Through the case study of a familiar platform Apple’s App Store, we will show you the 5 Golden Rules in action, which hep the App Store in grossing nearly $50 billion in revenues in 2019 – greater than the sales of Netflix, Rakuten, and Uber combined.

Strategy in Digital Age

12/12/2021

Ten years ago, we had more than 5 billion Internet-connected gadgets across the globe. As of 2018, there are almost 18 billion. By 2025, we expect that figure to rise to more than 40 billion. To cope with this meteoric growth, everything will be disrupted in the name of efficiency and digital experience, including digital platform leaders.

Strategy in Digital Age

07/11/2021

In a world where trust in corporations is evaporating, and inequality is rising rapidly, customers are demanding where brands stand on social justice issues and the common good. Moreover, climate change is threatening businesses small and large – compounded by COVID-19 disruptions. In this challenging economic environment, which kinds of firms are thriving? The clear answer is purpose-driven organizations. They are winning and will keep on thriving in the decades to come.

Strategy in Digital Age