12/10/2021
https://www.afar.com/magazine/japans-sake-brewers-are-reviving-traditional-sake-methods?fbclid=IwAR2hyxqHpivZ_gEuHar92ErXMD22TR2yb0DFhLKE-ayyS6EgnnHvOSc8mrw
Very interesting article. A new sake season is coming! How are we promoting and introducing sake to English speaking countries? How can we make a sake experience in Japan lead to a life-long appreciate of Japanese spirits and culture?
Seeking more natural flavors, many Japanese sake brewers are producing junmai-shu—pure sake—using age-old techniques and sustainable farming methods.