WYLDE International

WYLDE International WYLDE International, an unmatched ecosystem of performance experts that provides strategic planning and business coaching services to ambitious SMEs and people

Wylde is an innovative professional services firm, specialising in organisation & people development.

14/06/2026

๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—™๐—ถ๐—ฟ๐˜€๐˜. ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐—ฆ๐—ฒ๐—ฐ๐—ผ๐—ป๐—ฑ. ๐—”๐—น๐˜„๐—ฎ๐˜†๐˜€. ๐Ÿ’ก

Every entrepreneur is rushing to adopt the latest tool, platform, or software, convinced that technology is the key to unlocking business growth. But what if that thinking is exactly what is holding you back?

Our CEO, Chris Odongo, was recently featured on ๐—ง๐—ฎ๐—ธ๐—ฒ ๐—ข๐—ป ๐—ง๐—ฒ๐—ฐ๐—ต on Kenya Broadcasting Corporation (KBC), where he had a powerful conversation about why entrepreneurs who put technology before strategy are setting themselves up for an expensive lesson.

๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜ ๐—ฎ๐—ป๐˜๐—ถ-๐˜๐—ฒ๐—ฐ๐—ต. ๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐—ฝ๐—ฟ๐—ผ-๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†. ๐—”๐—ป๐—ฑ ๐˜๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜ ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ. ๐ŸŽฏ

If you are building a business and technology is part of your growth plan, and it should be, this is the conversation you need to watch before you spend another shilling on a new tool or platform.

๐ŸŽฌ Watch the full feature on our YouTube channel: https://bit.ly/4vRmgi3

๐—ฌ๐—ผ๐˜‚ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜๐—ฎ๐—น๐—ฒ๐—ป๐˜. ๐—ฆ๐—ผ ๐˜„๐—ต๐˜† ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐—ป๐—ฒ๐˜† ๐—ป๐—ผ๐˜ ๐—ฟ๐—ฒ๐—ณ๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐—ถ๐˜?In this insightful article, Whitney Khaluyi makes a compellin...
12/06/2026

๐—ฌ๐—ผ๐˜‚ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜๐—ฎ๐—น๐—ฒ๐—ป๐˜. ๐—ฆ๐—ผ ๐˜„๐—ต๐˜† ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐—ป๐—ฒ๐˜† ๐—ป๐—ผ๐˜ ๐—ฟ๐—ฒ๐—ณ๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐—ถ๐˜?

In this insightful article, Whitney Khaluyi makes a compelling case for why ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—น๐—ถ๐˜๐—ฒ๐—ฟ๐—ฎ๐—ฐ๐˜† ๐—ถ๐˜€ ๐—ป๐—ผ๐˜ ๐—ผ๐—ฝ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ณ๐—ผ๐—ฟ ๐—ž๐—ฒ๐—ป๐˜†๐—ฎ'๐˜€ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€ it is the missing piece between a thriving craft and a thriving business. She unpacks how the absence of a clear business model, undefined customers, overlooked intellectual property, and poor contract knowledge are quietly costing Kenya's film industry more than most creatives will ever realise.

From understanding the job your customer is actually hiring you to do, to pricing with confidence and building multiple revenue streams without losing your creative identity, this piece is a practical and eye-opening guide for every entrepreneur in the creative economy who is ready to take charge of both their art and their business.

๐Ÿ“– Read the full article here: https://bit.ly/444e0PD

12/06/2026

๐—” ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—ถ๐˜€ ๐—ผ๐—ป๐—น๐˜† ๐—ฎ๐˜€ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—ฎ๐˜€ ๐—ต๐—ผ๐˜„ ๐˜„๐—ฒ๐—น๐—น ๐—ถ๐˜ ๐—ถ๐˜€ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ผ๐—ผ๐—ฑ.

Many business owners assume that once a strategy has been shared, everyone is working towards the same outcome. In reality, every handover, conversation, and interpretation creates room for misalignment.

What starts as a clear direction at the leadership level can become something completely different by the time it reaches the team responsible for ex*****on.

At WYLDE, we help businesses turn strategy into shared understanding, ensuring teams execute the same vision, not their own versions of it.

Ready to move from assumption to alignment? Let's talk.

Iddris Sandu (Ghana), tech prodigy and innovator, advocates for African-built digital solutions.This week, innovate from...
08/06/2026

Iddris Sandu (Ghana), tech prodigy and innovator, advocates for African-built digital solutions.

This week, innovate from where you are.

Happy new week!

In business, the ability to pivot is not a sign of weakness; it is the mark of a strategic leader. ๐ŸŽฏThe most successful ...
06/06/2026

In business, the ability to pivot is not a sign of weakness; it is the mark of a strategic leader. ๐ŸŽฏ

The most successful entrepreneurs are not those who never face setbacks, but those who know when to adapt, how to shift direction with purpose, and where the next opportunity is waiting.

๐Ÿ—ฃ๏ธ Our Director of Strategy, Kiriinya Kithinji, will be taking the stage in partnership with ABSA to walk you through how to pivot with purpose, build agility into your business, and turn uncertainty into a strategic advantage.

๐—ช๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ ๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ: The Agile Entrepreneur: Pivoting with Purpose
๐Ÿ“… ๐——๐—ฎ๐˜๐—ฒ: Wednesday, 10 June 2026
โฐ ๐—ง๐—ถ๐—บ๐—ฒ: 9:00 AM โ€“ 11:00 AM (EAT)
๐Ÿ’ป ๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ: Zoom
๐Ÿ”— ๐—ฅ๐—ฒ๐—ด๐—ถ๐˜€๐˜๐—ฒ๐—ฟ ๐—ป๐—ผ๐˜„: https://bit.ly/AgileEntrepreneur26

Don't miss this one. See you in the room!

๐—ฌ๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—น๐—ผ๐—ผ๐—ธ๐˜€ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—ผ๐—ป ๐—ฝ๐—ฎ๐—ฝ๐—ฒ๐—ฟ. ๐—ฆ๐—ผ ๐˜„๐—ต๐˜† ๐—ถ๐˜€๐—ป'๐˜ ๐—ถ๐˜ ๐—บ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ณ๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ?In this insightful article, Queen Opond...
05/06/2026

๐—ฌ๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—น๐—ผ๐—ผ๐—ธ๐˜€ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—ผ๐—ป ๐—ฝ๐—ฎ๐—ฝ๐—ฒ๐—ฟ. ๐—ฆ๐—ผ ๐˜„๐—ต๐˜† ๐—ถ๐˜€๐—ป'๐˜ ๐—ถ๐˜ ๐—บ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ณ๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ?

In this insightful article, Queen Opondo makes a compelling case for why ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—ฎ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†'๐˜€ ๐˜๐—ฟ๐˜‚๐—ฒ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ. She unpacks how the gap between a well-crafted strategy and real-world results often comes down to alignment, accountability, and the willingness to lead people through change, rather than just communicating a plan and hoping for the best.

From building trust within teams to staying adaptable in shifting markets, this piece offers a practical and thought-provoking guide for leaders and entrepreneurs who are ready to stop planning and start progressing.

๐Ÿ“– Read the full article here: https://bit.ly/4epTzTi

05/06/2026

๐—š๐—ฟ๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐—ฎ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐˜„๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐—ฎ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—ถ๐˜€ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ.

Not always in obvious ways.

It shows up in missed opportunities, teams pulling in different directions, stalled expansion plans, and growth that becomes harder to sustain than it should be.

The businesses that scale successfully are rarely the ones working the hardest. They are usually the ones making clearer decisions, allocating resources more intentionally, and executing towards a shared direction.

At WYLDE, we help growing businesses build strategies that bring clarity to complexity, align teams around what matters most, and create a stronger foundation for long-term growth.

The right strategy partner can save years of unnecessary trial and error.

Letโ€™s talk.

๐— ๐—ฎ๐—ฑ๐—ฎ๐—ฟ๐—ฎ๐—ธ๐—ฎ ๐—ถ๐˜€ ๐—ฎ ๐—ฟ๐—ฒ๐—บ๐—ถ๐—ป๐—ฑ๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐˜ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ฝ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€ ๐—ถ๐˜€ ๐—ฏ๐˜‚๐—ถ๐—น๐˜ ๐˜„๐—ถ๐˜๐—ต ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ผ๐—ป, ๐—ฐ๐—ผ๐˜‚๐—ฟ๐—ฎ๐—ด๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป.Today, we celebrate the spirit of...
01/06/2026

๐— ๐—ฎ๐—ฑ๐—ฎ๐—ฟ๐—ฎ๐—ธ๐—ฎ ๐—ถ๐˜€ ๐—ฎ ๐—ฟ๐—ฒ๐—บ๐—ถ๐—ป๐—ฑ๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐˜ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ฝ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€ ๐—ถ๐˜€ ๐—ฏ๐˜‚๐—ถ๐—น๐˜ ๐˜„๐—ถ๐˜๐—ต ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ผ๐—ป, ๐—ฐ๐—ผ๐˜‚๐—ฟ๐—ฎ๐—ด๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป.

Today, we celebrate the spirit of self-determination that continues to drive innovation, entrepreneurship, leadership, and nation-building across Kenya.

Happy Madaraka Day.

๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ผ๐—ผ๐—ธ๐˜€ ๐˜€๐—ต๐—ผ๐˜„ ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐˜โ€ฆ ๐˜€๐—ผ ๐˜„๐—ต๐˜† ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ป๐—ผ ๐—ฐ๐—ฎ๐˜€๐—ต ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฎ๐—ป๐—ธ?In this eye-opening article, Kiriinya Kithinji makes a compe...
28/05/2026

๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ผ๐—ผ๐—ธ๐˜€ ๐˜€๐—ต๐—ผ๐˜„ ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐˜โ€ฆ ๐˜€๐—ผ ๐˜„๐—ต๐˜† ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ป๐—ผ ๐—ฐ๐—ฎ๐˜€๐—ต ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฎ๐—ป๐—ธ?

In this eye-opening article, Kiriinya Kithinji makes a compelling case for why ๐˜€๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด ๐—ผ๐—ป ๐—ฐ๐—ฟ๐—ฒ๐—ฑ๐—ถ๐˜ ๐˜„๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐—ฎ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ ๐—ฐ๐—ฎ๐˜€๐—ต ๐—ณ๐—น๐—ผ๐˜„ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—ถ๐˜€ ๐—ผ๐—ป๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐˜€๐—ถ๐—น๐—ฒ๐—ป๐˜๐—ฒ๐˜€๐˜ ๐—ธ๐—ถ๐—น๐—น๐—ฒ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†. He unpacks how healthy sales and strong profit margins can mask a dangerous cash flow crisis, and how over-reliance on bank facilities to plug the gap can send your business into a downward spiral rather than solving the root problem.

๐Ÿ“– Read the full article here: https://bit.ly/4uwBTLm

๐—˜๐—ถ๐—ฑ ๐—ถ๐˜€ ๐—ฎ ๐—ฟ๐—ฒ๐—บ๐—ถ๐—ป๐—ฑ๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐—บ๐—ฒ๐—ฎ๐—ป๐—ถ๐—ป๐—ด๐—ณ๐˜‚๐—น ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฏ๐˜‚๐—ถ๐—น๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป, ๐—ฝ๐—ฎ๐˜๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐˜๐—ผ๐—ด๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ๐—ป๐—ฒ๐˜€๐˜€.May this Eid brin...
27/05/2026

๐—˜๐—ถ๐—ฑ ๐—ถ๐˜€ ๐—ฎ ๐—ฟ๐—ฒ๐—บ๐—ถ๐—ป๐—ฑ๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐—บ๐—ฒ๐—ฎ๐—ป๐—ถ๐—ป๐—ด๐—ณ๐˜‚๐—น ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฏ๐˜‚๐—ถ๐—น๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป, ๐—ฝ๐—ฎ๐˜๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐˜๐—ผ๐—ด๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ๐—ป๐—ฒ๐˜€๐˜€.

May this Eid bring you joy, warmth, meaningful moments, and time with the people who matter most.

Eid Mubarak from WYLDE International โœจ

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Kilimani
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