09/09/2026
From Strength to Scale: What Does It Take for Women-Led Businesses to Grow?
Today in Nairobi, the Graça Machel Trust Women Creating Wealth (WCW) Kenya Programme celebrated the achievements of its Kenyan cohort at the WCW Kenya Country Impact & Certification Forum—bringing together women entrepreneurs and key ecosystem stakeholders to celebrate progress, connect and look ahead to the next chapter of growth.
As the Market Access Partner to the Graça Machel Trust, TradeSmart Consult is proud to be part of this journey.
Our Executive Director, Dr. Rose Ronoh, joined the “From Strength to Scale” panel, moderated by Jane Mbinya Muia, Senior Investment Officer at Afrishela, alongside:
• Maureen Chogo, Registrar of MSEs, Micro and Small Enterprises Authority (MSEA)
• Marie-Lou Dibwe Okoko MBA, Founder & CEO, JJH Group (Pty) Ltd
• Joram Mwinamo, Co-Founder & CEO, SNDBX
The discussion explored a fundamental question: What do women-led businesses need to move from early-stage growth to sustainable scale?
The answer goes beyond certification.
Women entrepreneurs need access to markets, finance, investment, strategic partnerships, digital tools, market intelligence, strong systems and the networks that can help them convert business potential into real economic opportunity.
For TradeSmart, this is particularly important.
Market access is the bridge between enterprise development and scale.
Businesses need more than capacity building. They need to reach buyers, enter new markets, build commercial partnerships and understand how to navigate opportunities across Kenya, Africa and international markets.
The message from the forum was therefore powerful: graduation is not the end of the journey—it is the beginning of the next phase of growth.
Congratulations to the WCW Kenya cohort on this important milestone. 💐
And congratulations to the Graça Machel Trust, Afrishela, MSEA and all ecosystem partners working to ensure that women-owned and women-led businesses have the support they need to grow, scale and create lasting economic impact.
At TradeSmart, we are excited to play our part in taking these businesses from strength to scale and from opportunity to markets.