Juma Pravison

03/10/2023

Why do you think record keeping is important?

27/12/2022

Why you need to stand out from the crowd as a real estate agent

Imagine client named X , who is in dire need to invest in a real estate property. X decides to do an online search!

What are you currently doing to make yourself standout in the eyes of X?

The best way to standout from the crowd is to provide X with valuable information. And the best tool to do that is A WEBSITE.

And that's the tool , that my team and I given our specific capabilities are uniquely positioned to help you have it.

Have one @ Ksh27,000 and don't miss our 20% discount that goes up to 1st January 2023 remember now is the best time as you prepare to conquer 2023

16/12/2022

Knowing and Respecting The Consumer Buying Journey - Will Move You Way Ahead As An Agent

The first phase of the consumer buying journey is “living life” with no need to buy any service.

OK so just imagine a homeowner, living their life, with no need to buy or sell a home.

Important Realization #1 – this is the majority of the time!

So should you ONLY talk to homeowners who have decided that they are looking to buy or sell?

NO!

And THIS is a critical mistake made by so many agents.

I’ll explain in a second, but let’s progress to phase 2 of the consumer buying journey – Awareness, meaning, at some point, a homeowner becomes aware that they want to buy/sell a home and they need a real estate agent.

Now after a homeowner becomes aware that they need a real estate agent, do they start looking at flyers, bus benches, online ads, and magazines to find an agent to work with?

NO!

The first thing a consumer does after they become aware that they need a product or service is to THINK to themselves, “is there a brand that I know, like, trust, and want?”

This is called “Primary Research”, which is Phase 3 of the Consumer Buying Journey, and when it comes to real estate, a homeowner is thinking to themselves, do I have a relationship with an agent that I like and trust, and whom I want to use for this transaction?

If the homeowner answers YES, then they don’t ask anyone for a referral or turn to any form of advertising, they just contact the agent and say something like, “hey can you come list my house,” or, “hey can you help me buy a home?”

Now think about this for a second – how long do you think it takes for a homeowner to think of an agent that they know, like, trust, and want to use?

Seconds!

That’s it.

The brain moves quickly.
So getting back to my point about WHY “waiting” for homeowners to move before you talk to them is a critical mistake – it’s because you cannot wedge yourself into that moment, that last seconds,

16/12/2022

Knowing and Respecting The Consumer Buying Journey - Will Move You Way Ahead As An Agent

Did you know that all consumers buy all products and services in the same way?

McKinsey Consulting Group – one of the largest strategy consulting firms in the world figured this out and they call it “The Consumer Buying Journey.”

And have you ever wondered why 50% of agents fail in their first year and 95% fail within 5 years?

It’s because they don’t know how to get clients and make enough money to survive in the business.

Now, do you want to know WHY most new real estate agents don’t get clients?

It’s because the things they do to get clients don’t work!

…and they don’t work because they don’t align with the way homeowners figure out which agent they’re going to use to buy or sell a home

…and they waste a bunch of time and money doing the wrong things until the time and money has ran out!

So let’s make sure this doesn’t happen to you by teaching you the Consumer Buying Journey!

The first phase of the consumer buying journey is “living life” with no need to buy any service.

OK so just imagine a homeowner, living their life, with no need to buy or sell a home.

Important Realization #1 – this is the majority of the time!

So should you ONLY talk to homeowners who have decided that they are looking to buy or sell?

NO!

And THIS is a critical mistake made by so many agents.

I’ll explain in a second, but let’s progress to phase 2 of the consumer buying journey – Awareness, meaning, at some point, a homeowner becomes aware that they want to buy/sell a home and they need a real estate agent.

Now after a homeowner becomes aware that they need a real estate agent, do they start looking at flyers, bus benches, online ads, and magazines to find an agent to work with?

NO!

The first thing a consumer does after they become aware that they need a product or service is to THINK to themselves, “is there a brand that I know, like, trust, and want?"

15/12/2022

The Under-Appreciated Real Estate Gold-mine For Agents (CONTENT MARKETING)

You are more than a real estate agent who sells properties, but do your clients know that?

Content marketing allows you to build your brand awareness and present yourself as knowledgeable and trustworthy source in the real estate industry.

Also its the easiest way way to demonstrate your knowledge and expertise about the property market

Sharing useful and helpful information via content marketing can demonstrate the style of agent you are, and send a clear message to your community what type of agent you are, what your values are and what your business stands for in the community. You build trust, build your team and build your business.

Also you can drive more qualified leads, improve search rankings , build up company reputation, and offer innovative solutions to the problems your clients and potential clients are facing.

Additionally, the content you create here will grant you material to share on your social media channels.

Most people buying and selling properties is not something they are experts on , but you are?
You can share knowledge to breakdown the process of buying and selling to alleviate fear that property seekers might have and in the process in the process you increase their confidence in you as an agent they will use to buy a property one day.

What better way to keep your generated leads engaged other than content marketing. By providing valuable information that helps clients make informed decision about their real estate need , keeps leads interested in you and your brand than simply sending listings emails on occasional basis

Remember your website is where all current, past , and potential customers will find information about you, your team , your listings , your industry expertise, what your past customers says about you and most importantly where they start forming an opinion about you

12/12/2022

What you are missing by not having you own website and relying exclusively on ad platforms

According to a recent study 67% of customers prefer self service search instead of speaking to an agent directly

Clients desire more control of their buying journey and web forms provide users with convenience as they can access any information they need without the added pressure of making a purchase

Web form conversion rate is at whooping 7.9% while calling conversion rate is at 1.7% on the average
Find out more

Benchmarking your lead conversion rates against the industry average allows you to capitalise on growth opportunities and spot areas for improvement.

11/12/2022

Why as a real estate agent you have to trust the process

Always keep in mind online leads are top-of-funnel .this means many of them are just beginning their search. They maybe months away from being ready to transact infact the average incubation time for an online lead is between 6-24 months

So you need to understand your leads and develope a process of slowly nurturing them so that when they are ready you are the go to agent

You database is powerful tool , keep fueling it and keep working on your pipeline

Find out more from this article

Feeling frustrated that your online real estate leads aren’t converting? Or does it seem like they’re taking forever? Here’s the truth: online real estate leads take longer to convert than other...

10/12/2022

How to fix the biggest challenge real estate agents are facing

Challenge : Growing online Competition

With the ease and very little capital required to start a real estate agency, Their has been more influx of agents (both registered and unregistered) into the sector.

Also with widespread of technology and growing popularity of listings portals, clients are in a position to get more information about the property even without contacting an agent.

So how do you standout...how do you get picked in such a noisy environment

Solution: launch a comprehensive website especially about your neighborhood

A comprehensive website for your community or geographic area is a great way to compete with the larger brands and more seasoned agents in your farm.

Although time-consuming and costly, a neighborhood website will do more for you than an a just listing website.

Instead of only listings, list local businesses, local news, and events on your site. Update it daily to stay relevant and competitive with other news sites and directories that offer business listings.

As your website content grows, search engines will come to recognize you as a trustworthy source for local information. Search engines will index more of your pages, increasing your chances of being discovered in organic searches.

Once visitors discover your website, you can convert them into subscribers. As your database grows, you can segment it and cultivate relationships over time. This will lead to valuable referrals who would never have responded to an ad.

10/12/2022