Catherine Wanjau

07/01/2023

06/01/2023

Creating and managing a business online can be time-consuming especially when you don't have a target audience.
How do you reach your target audience?
Facebook ads
Facebook groups
Content marketing
Word of mouth
Let me know in the comments below

16/06/2022

What’s the best way to reach your target audience?

06/06/2022

Start your week off strong with and .
You are in control

01/04/2022

Email is the most personal and cost effective way to acquire new customers and re-engage existing customers. But most businesses are waisting their time trying to build the perfect email instead of focusing on what works.🤔
How can small businesses use an efficient process to find and test email marketing ideas without sacrificing time, money or quality🧐
💫 Identify what your goal is; do you want to re-engage existing customers or acquire new ones
💫 Determine your objective; generate more revenue or increase brand awareness
💫 Determine your key performance indicators; engagement, conversion
💫Set short and long-term goals
💫Create your content calendar
💫Hold yourself accountable by setting weekly and monthly goals
💫Track your progress

Email marketing is only effective when you know what works for your audience👌

24/03/2022

A welcome sequence has the highest open rate.
It's a sequence of emails that captures readers attention and prompts them to continue reading. Whether it be to introduce a new product or service, respond to client needs or provide insights on how you can better serve your business brand goals.
Email sequences are a great way to help build your audience and keep them engaged.

22/03/2022

From every obstacle in life, you learn something
What have you learnt recently that gave you the courage to move forward?

04/01/2022

Do you have a marketing strategy? Do you know how to develop one?

Email marketing strategy is a set of procedures identified and followed to achieve desired results.
When developing an email marketing strategy;
👉Clearly define your goals,
What do you want to achieve with email campaigns?
👉Define your target audience
Who is likely to benefit from your services or products?
👉Define the features of your Email service provider
What do you want your email marketing tool to do for you?
👉Tactics to build an email list

Every business has it’s own personal goals. You must align your goals to have an effective email campaign.

📢Do you have an email marketing strategy?

Which strategy do you find hard to establish?

24/11/2021

Key pillars in email marketing. The primary purpose of email marketing is to connect with your leads, nurture and convert them into paying customers. For an email marketing campaign to be successful, you must establish a foundation built on 6 key pillars.
1. Subject line; a catchy subject line improves the overall open rate of your emails.
2. Content; great content provides value to your customers; it leaves the readers’ minds yearning for more.
3. Segmentation; helps you send the right content to the right audience.
4. Personalisation; helps you send targeted messages to your audience and feel it’s tailor-made for them.
5. CTA; what do you want your audience to do after finding value?
6. Analysis; how are your campaigns performing

15/09/2021

We all need a little me time, when we feeling burned out, so we can recharge and forget the stress of everyday life. A good laughter and self care can help you take your power back. make time for laughter and set realistic expectations for yourself

27/08/2021

Do you need a virtual assistant?
As an entrepreneur, you get overwhelmed with work. Sometimes it takes us longer to finish a certain task, and you are caught up with deadlines.
When at this point it's time to get an assistant to free up some of your time, help you achieve your goals, plan ahead before deadlines
This is the reason you need to delegate the non-essential tasks

17/08/2021

Delegating isn't simple, because we see as if the service provider will not meet your expectations. We tend to micromanage everything to be perfect and this result to low productivity.
Do you have a work load and don't trust the work you are delegating. Trust your service provider and you will start seeing a difference in your business. Give instruction how you want things done and what your goals are and everything will fall into place.