Unitary Analytics is a financial consulting firm focusing in Market Research, Data analysis with R-STATISTICS, EXCEL, STATA, PYTHON and SPSS. Our client base mainly includes corporate, companies, individuals with one off data analysis assignments as well as MSc and PhD students seeking to conduct analysis of their research projects. Are you really listening to what your data is saying? For us, we
believe anything start as a unit, a unit that will always counts in every project, activity, product or service generated by your company. Data is a composition of these units that hold information that can make or break your output. At Unitary Analytics we thoroughly analyze that data and even capture the information that is a key to your growth. We accept that our customers' prosperity is our prosperity; we have confidence in polished methodology, we reliably keep up exclusive expectations for administration and experts to be constantly ready to apply the best group of senior advisors as a powerful influence for each and every undertaking. We comprehend our customers’ business needs; we fathom their business particular dialect. We experience the way they live. We help ventures investigate phenomenal open doors, oversee and maintain development, and amplify income. Mission and Vision:
Vision
To be the best Data analysis and financial consulting company in the region by contributing to the development of the economy as well as the growth of our clients. Mission
Our mission is to empower organizations to make better decisions through the optimal use of data. Core values
• Professionalism
Unitary Analytics is founded on sound Analytics motive through participation and management; all our work is conducted transparently and utilizes the best expertise.
• Team spirit
Unitary is greater than the sum of its parts; it works with a spirit of inclusions and belonging and is focused on the performance of an enterprise.
• Adding value
Unitary seeks to enhance the value of its consultancy through participation and managerial insight. Unitary brings something unique to its clients; a hardworking, intelligent and capable team that boosts its objects.
• Passion
Fulfilling our clients’ expectation and desires by propelling their success.
• Social responsibility
Unitary is more than just a data analysis. It is responsible corporate citizen that upholds equal opportunity, environmental protection and accountability in all its dealings
Understanding your customers better
In any business, Customer is the King but in distilling the pertinent insights which brunt pricing, merchandising, marketing and promotional decision making, data is the only king. Understanding your customers’ wants is the path to your success. For one to drive sales growth and apply more relevant shopping experiences, wholesalers, retailers and manufacturers need to intelligently analyze shopper transaction data. However, categorizing and analyzing relevant customers’ information can be very challenging. Unitary Analytics has a team of professionals such as, Actuarial Analysts, Data Scientists and Financial Analysts to help you gather the necessary information about your customers analyze it and build a model for your business. All this is geared to help you understand your customers’ behavior hence creating loyalty. We combine data analysis, technological niche and strategic planning to empower our clients in using customer information to propel them to market dominance. Our business is to help you familiarize with your customers behavior, understand their requirements and how to satisfy their wants, thereby creating incomparable shopping experience. Through predictive modeling we help you deliver the right offer to the right customer, assuring a direct impact on sales and profits. Customers’ purchasing power is influenced by economic mix but the decision to choose your retail is impacted by complex mix of brand preference, social influence and market trends. In this competitive market, the ability to spot information that propels sales growth has emerged as a success for manufacturers and retailers. Customer behavior analysis is the way forward and Unitary Analytics offers enriched capabilities to its clients. Our clients will be able to address any of these challenges prior to decision making.
• Who are your customers? What are their age, location and preferences?
• Who among them are loyal?
• What influences their shopping decisions?
• Which offers will maximize their loyalty?
• How do you increase the effectiveness of your marketing and promotion?
• What are the available viable investments opportunities? The core areas where we help our clients are. Risk Assessments
Risk assessment comprises of frequency analysis, scenarios analysis and consequences analysis. We help our clients identify hazards in their business or any situation. Analyze the loss associated with occurrence of that hazard and then mitigate, reduce or eliminate the hazard at all. Scenario analysis
Failure modes and effects analysis also known as FMEA, event tree analysis, fault tree analysis are frequently used to identify potential failure of systems and their possible causes. Frequency Analysis
It in involves determining the probability of occurrence. This helps in making informed decisions. Unitary analytics will guide you in understanding risk associated to your business, business deal such as land and apartment acquisition, among others. Our vast knowledge in risk assessments put us in a position to help you with the following.
• Due diligence
• Risk assessment of general office cleaning
• Health and safety risk in the workplace
Strategic planning
Strategic planning is an organization’s process of clearly defining its goal, direction and allocating resources to pursue the set goals and objectives. The end result is organization’s strategy, including analyzing the environment, guiding policy on what the organization need to accomplish as well as plans for achieving the plans. Many organizations spend most of their valuable time managing crisis. However, if one employs dependable strategic planning this time and money would be used for growth rather than problems solving and meditation
At Unitary Analytics, we believe that strategic planning is the only way to steer business growth. We extract the following elements to help our clients get an insight that their competitors does not.
• Company strength and weaknesses
• The societal expectations
• Industry opportunity and threats
Any business needs to foresee all these elements for consist and gradual growth. Strategic gives the following reasons for its use.
• Foresee the future and hence provides an opportunity to influence and assume proactive posture.
• It defines the overall mission of the organizations and focuses on its objectives.
• Strategic planning gives a sensible direction, effective planning and leadership. Predictive modeling
It is the use statistical techniques to predict future probabilities and trends. In any business, being able to see the future even with little certainty is fundamental. Imagine these:
• A manufacturer is able to predict the demand of its produce six months in advance.
• Airliner is able to predict ticket sales weeks in advance.
• Supermarket is able to predict the shoppers’ demand even days earlier. You will agree with us that business will be certain if not easy. At Unitary Analytics we apply the predictive modeling skills to help your business see the future with insignificant margin of error. Uses of predictive modeling
• Facilitate customer offers in real time
• Identify your best audience with precision
• Deliver personalized mobile experience and relevant targeting
• Use data to find sales ready leads
Areas we can employ predictive analysis to boost income and operations.
• Health care
• Customer churn analysis
• Insurance policies development and sales
• Marketing through advertisement analysis
Campaign optimization
At Unitary Analytics we are able cut the losses or underperforming segments and scaling gains using our experience of campaign optimization. In most cases companies spend huge sum of money advertising online. But suddenly there is a sharp decrease in performance leaving marketers perplexed on what to do next. We can help you spot where your business lies by examining internet executions. We will help you answer the following questions.
• Is size 300 x 250 is performing better than other sizes?
• Is message: “buy now”, “order” button converting more users than the red?
• Theme: May be that banner with whoopee cushion noise was not a good idea after all! Cross/up-sell modeling
The best time to promote another item or administration is the point at which the client is remaining at the checkout counter. Acknowledgment with a present client is positively an important publicizing space, and there is no other time that a business has the complete consideration of the client than amid checkout time or comparable client associations. Organizations which take favorable position of these associations can expand their income without the requirement for costly outside publicizing campaigns. Up-selling is one such procedure whereby the client service representative urges the client to buy more extravagant things, overhauls and/or additional items. Some normal illustrations of up-selling include:
• Urging clients to purchase the service contract
• Proposing memory overhauls when purchasing another PC. Cross-selling, on the other hand, is the demonstration in which a business urges a client to purchase an extra item or service. Some basic samples of cross-selling include: Correspondences organizations offering packages, or bundle bargains on
