ThinkInsight Consulting Ltd

01/04/2019

“To do this work, the first rule you have to teach yourself is that you are not your user"

Wearable technologies that claim to translate ASL overlook the intricacies of the language, as well as the needs of signers.

01/04/2019

Industrial designers working on forklifts begin their work by first monitoring actual forklift drivers while they work, asking questions and talking to people in different logistics operations. Observing workplace behavior across different industries, company cultures and countries provides designers with a real-world picture of the issues and situations that operators face. With this insight collected, the designers can guarantee their solutions address challenges faced by a wide range of forklift operators.

In the forklift industry, effective UX is not just desired, but required for success. It can help a forklift driver avoid health and safety dangers in the workplace, while also boosting the efficiency of factory and warehouse operations.

22/12/2018

21/11/2018

https://www.youtube.com/watch?v=jfytbgW80tI

Market research is a critical component for any business. This video highlights why market research is particularly important for SMEs. .

13/11/2018

10/07/2018

Web magazine about user experience matters, providing insights and inspiration for the user experience community

09/07/2018

You don’t create a product to rival your competitor. At least that’s not how you should be marketing yours. A better strategy is to communicate what customers stand to benefit by switching to your product. That is what is referred to as customer value proposition (CVP). Have you already created one for your business? We can help you do that. Email us: [email protected]

30/03/2018

Wishing you and your loved ones a blessed Easter season!

01/03/2018

Even the most thought out media plan by the most practiced marketing teams will miss the mark if the target
customer is not well understood.

12/12/2017

Happy Jamhuri day!

06/10/2017

"There is nothing so terrible as an activity without insight" Johann Wolfgang von Goethe- German Poet

06/10/2017

Are you seeking to:
1. Design a new or improved business product/service that aligns with the needs of the target customers?
2. Re-design your service model to enhance customer experience?
3. Determine the demand and suitability of your community projects on the target population?

We are here to support you. Contact us on: [email protected]