Jade Communications

01/06/2026

A Happy Madaraka Day from us at Jade Communications.

28/05/2026

Seeds of Change: How Youth and Women Are Revolutionising Farming in East Africa
Smallholder farmers in remote Tanzania and Kenya face a tangled web of obstacles. Underinvestment in dryland crops such as groundnut, sorghum, and finger millet weakens supply chains, as agro-dealers skip costly last-mile deliveries, leaving markets thin.

Gender norms exacerbate this: women provide much of the labour but have little say over inputs or income, dampening incentives.

Cultural fears, low literacy, and risk aversion reinforce reliance on home-saved seeds, yielding poor harvests and perpetuating poverty…but through intervention by the Centre for Behaviour Change Communication ( CBCC), something changed…read more: https://bit.ly/4nXq8v4

26/05/2026

From Invisible Watchdog to National Conversation

When IPOA launched in 2012, fresh from constitutional reforms following the 2007-2008 post-election violence, Kenyans barely knew it existed. Public surveys showed citizens confused it with the Internal Affairs Unit (which comprises the police investigating themselves). Worse, the police actively resisted this civilian "faultfinder," refusing to issue summonses and blocking investigations.

Fast forward to 2024: IPOA received 20,112 complaints in its sixth year compared to just 10,381 in its first six years, a 94% increase driven almost entirely by improved communication. Researchers Dennis Danson Oketch and Elizabeth Nyokabi Nyaga set out to analyse IPOA's End-Term Board Report (2018-2024) to uncover how this happened...read more about this case study in the Applied Communicator - https://jadecommunications.co.ke/resources/publications/the-applied-communicator-issue-1-may-july-2026?fbclid=IwY2xjawSCnR5leHRuA2FlbQIxMABicmlkETF2V3VPd1VVWnhkRkFRWnhwc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHnuraTB8-BPDAnChFE8QBu0NmG9KyLQ1EDPNZKH60L41BdwRXExC4BUDeK05_aem_16d-2YD0Ie-PFgz3yz_ZRw
the Applied Communicator

Unlike the traditional academic journal, The Applied Communicator is a hybrid publication that bridges the divide between academia and practice. It provides a platform for academics to test models against the realities of the African context, while also giving practitioners an opportunity to share t...

23/05/2026

The Applied Communicator publication in the news -

You can dowload the publication using this link: https://jadecommunications.co.ke/resources/publications/the-applied-communicator-issue-1-may-july-2026

Paul Achar

22/05/2026

Jade Communications Launches The Applied Communicator Publication to Advance Strategic Communication in Africa

Read more:https://bit.ly/49OSVfn

21/05/2026

1 Day To Go... ..

19/05/2026

“Policy and progress succeed or fail at the level of human communication. Where dialogue is weak, systems fracture. Where communication is strategic, inclusive, and evidence-based, it becomes a force for legitimacy, learning, and impact.” The APPLIED Communicator ...3 Days to Go!

13/05/2026

Somewhere between the textbook and the boardroom, a few things might get lost in translation. This is just the beginning of the gap closing, as we pick up the pieces that fell during the transition.

11/05/2026

For too long, communication theory has lived in textbooks while practice has lived in boardrooms. is on to something, with the two finally set to meet next week. This is just the beginning of where the gap starts closing.

24/12/2025