Sales Resource Africa

Sales Resource Africa Building intelligent sales, marketing, consulting and training solutions since 2001

Sales Resource Africa (SRA) has been building intelligent sales outsourcing solutions for the past 20 years. SRA launched its Sales BPO model in 2001, focusing on companies that needed immediate revenue generation. We specialize in recruitment, selection, training and management of sales teams.

A recent piece by Kenneth Thimba has sparked an unusually high level of conversation, private messages, and reflection.R...
04/02/2026

A recent piece by Kenneth Thimba has sparked an unusually high level of conversation, private messages, and reflection.

Rather than summarise or excerpt it, we’re sharing it here in full and unfiltered — because some stories lose their meaning when trimmed.

It begins with funerals.
Moves through February and relationships.
Detours into sales and maternity.
And ends — as it often does — with rugby and community.

Same forest. Different monkeys.

The Eulogy Your Gen Z Is Already Writing

Over the last year, many of my generation have buried too many people too close to our age.

Agemates.
Friends.
Parents of children who sit in the same classrooms as our own kids.

It has a way of collapsing time.

Watching live or on YouTube, the sadness is permeating.
A friend sent me a tearjerker last week.

I watched it — but heard different things, saw different things.

What’s been quietly changing, though, is not just who we are burying —
but how the children speak.

Once you get over the shock of seeing young people with nose rings, dreadlocks, cornrows, the occasional mohawk and other chicken-comb looking styles —
after judging their parents — remember yourself at that age.

Afro rowdy hair patted down to look presentable.
Water.
The back of a handheld mirror.
(There was a guy called Ray Parker… but that’s a story for another day.)

I don’t know what they use nowadays.
Anyway, the mane has been tamed — temporarily.

Gen Z eulogies are different.

They are not polished.
They are not ceremonial.
They are not padded with polite lies.

They speak of love — yes.
But also of absence.
Of silence.
Of things never resolved, yet somehow forgiven.

What’s striking is not what they say.
It’s what they edit out.

Anger is softened.
Distance is rephrased.
Harshness becomes “discipline.”
Emotional unavailability becomes “he tried in his own way.”

“She was weird” becomes
“she had a connection to the spiritual world.”

One young speaker said it plainly, almost casually:

“He wasn’t perfect. But he showed up when he could.”

Not out of dishonesty —
but out of survival.

The uncomfortable truth is this:
the eulogy is not written at death.

It is drafted quietly on ordinary Tuesdays,
while everyone is still alive.

If your Gen Z were asked to speak one year after you were gone,
what would they say —
and what would they carefully avoid saying?

That question isn’t about guilt.
It’s about awareness.

And it sits with you.

Love Month Is Not a Month. It’s an Exam.

After writing that, I needed to breathe.
(It’s difficult to write about sadness.)

Let’s talk about February.
Imefika.

The love month has begun —
which in Kenyan terms means expectations have already outrun reality.

For some, love is flowers.
For others, love is peace.
For many, love is simply not being stressed.

And yet every year, we treat February like a performance review.

People don’t break up in February because they “discovered the truth.”
They break up because expectations were never aligned —
and it finally showed.

We’ve become very good at diagnosing relationships with fancy language.

Commitment phobia.
Trauma.
Mummy issues.

Then there’s that contrarian in the group:

“Their family has a history of mental issues.”
“That one is crazy.”

What some tables call Boiro.

Boiro is a very efficient Kenyan word.

It can mean pain.
Enjoyment.
Admiration.
Ecstasy.

But sometimes the truth is simpler and less dramatic:

You weren’t a fit.

Not every failed relationship is a psychological thriller.
Some are just mismatches of timing, temperament, and emotional effort.

February exposes that — loudly.

The trick is not to survive love month.
It’s to stop over-curating affection
and start being honest about what you can actually sustain.

That honesty would save people a lot of heartache,
money,
and a lot of self-diagnosis.

The Sales Story We Don’t Like Admitting

In one of the sales courses I teach, we talk about the staircase pitch — not the elevator.

Three parts:

Describe the current position — the as is

Describe the desired position — the should be

Ask what has stopped them — the barrier

Then you widen the gap until, when you drop the solution in,
the client helplessly says yes.

Is it ethical?
Is it human?

While the jury debates,
a cash register rings.
An M-Pesa alert buzzes.

Another sale.
Another notch.

I’ve watched deals die quietly not because solutions were weak,
but because no one wanted to ask the uncomfortable question.

Sales doesn’t fail because people don’t work hard.
It fails because people avoid discomfort.

Comfort is not confirmation.

From the Grave to the Maternity Ward

After death, life insists on being noticed.

In the same season where memorial services are increasing,
elite athletes are stepping away to create life — and returning stronger.

Beatrice Chebet has announced a maternity break during the 2026 season,
calling it “the most important race of my life.”

Faith Kipyegon — herself a comeback story — has broken ground on a maternity wing in Keringet to reduce preventable maternal deaths.

Maternity breaks are often framed as interruptions.

They’re not.
They are incubation.

Life does not move in straight lines.
It moves in cycles.

Death reminds us of endings.
Birth reminds us that continuity is stubborn.

Both belong in the same conversation.

Same forest.
Different mothers.

Mi Amor (My First Love)

The HSBC Sevens tickets are sold out.
Nyayo will be full.
The noise will be familiar.

Planning has already started.

Who you’re going with.
How you’ll get there.
What you’ll wear.
What stories you’ll tell afterwards.

Sport pulls us back into community —
not because it’s perfect,
but because it’s shared.

In a week that begins with death
and ends with planning for joy,
that matters.

Sherehe.


Same forest.
Different monkeys.

15/12/2023

BUSINESS DEVELOPMENT EXECUTIVE POSITIONS OPEN
Our client a leading provider of Medical Travel Solutions is looking to engage several Business development professionals to aggressively market and sell their products.
Their products include medical travel solutions in Kenya, India, Thailand, Singapore South Africa, Turkey and Europe.
Minimum experience 2-3 years in a high-pressure sales environment, ability to meet targets consistently focusing on high-net-worth individuals, corporates including insurance companies, doctors and medical professionals.
Previous experience in the medical field and a bachelor's degree would be an added advantage. Attractive salary plus commission inclusive of airtime and travel expenses.
Positions are available for Nairobi, Kisumu/South Nyanza, Nakuru/Eldoret, Mt. Kenya, Eastern and Coast.
Kindly email CV’s to [email protected] by Friday 22nd December 2023.

17/01/2023

Wsup FB fam Happy new year......who has experience in building an e-commerce platform for insurance sales? Kindly inbox with a sample of work done......[email protected]
Bless.....

07/03/2022
07/03/2022

Once you carry your own water, you’ll remember every drop (African proverb)

Come and experience our sales and marketing training tailored for SMEs and start-ups post Covid.

Venue: Mum’s Grill Garden’s Arcade, Kikuyu Town
Date: 11th March 2022
Registration in progress call 0716 209 147 / 0726 987 429

Building intelligent sales, marketing, consulting and training solutions since 2001

At Sales Resource Africa we offer flexible and affordable sales training to individuals, SME’s and corporates. Learn how...
29/01/2022

At Sales Resource Africa we offer flexible and affordable sales training to individuals, SME’s and corporates. Learn how to master the process of selling.
Try out our free 6 minute demo course here https://www.teamiq.com/SRA/elearning on the science of sales and get certified.

Access Code: srademo

Job hunting for over a year with no success? Stop!!Join our sales team and learn skills you can apply in work and lifeRe...
18/01/2022

Job hunting for over a year with no success? Stop!!

Join our sales team and learn skills you can apply in work and life

Resilient and Determined individuals only.

Send your CV to [email protected]

Applicants must be 25+ years

"What is your business strategy and how does it align to the constant changes in the business environment”? How will your firm attract the right clients, qualify, convert and retain them as customers?"

Job hunting for over a year with no success? Stop!!Join our sales team and learn skills you will apply in work and life....
13/01/2022

Job hunting for over a year with no success? Stop!!

Join our sales team and learn skills you will apply in work and life.

Resilient and Determined individuals only.

Send your CV to [email protected]

Website: www.salesresourceafrica.co.ke

Requirements:

Applicant must be 25 years and above

"What is your business strategy and how does it align to the constant changes in the business environment”? How will your firm attract the right clients, qualify, convert and retain them as customers?"

If you have an idea, don’t listen to the croaking chorus out there.. Listen only to your inner voice. Speak to us today ...
24/12/2021

If you have an idea, don’t listen to the croaking chorus out there.. Listen only to your inner voice. Speak to us today for your sales training needs https://salesresourceafrica.co.ke/

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