The Strategy Center

13/05/2026

In today’s business environment, having a business model is important; but it is no longer enough on its own. A business model explains how your organization creates value and generates profit, but the real question is: how do you know if it’s actually working effectively?

This is where the Balanced Scorecard (BSC) becomes vital.

The Balanced Scorecard works hand in hand with your business model by helping you measure performance beyond just financial results. It gives organizations clarity on what is working, what needs improvement, where focus should shift, and whether strategy is translating into real outcomes.

Think of it as placing your business model on a weighing scale. It helps you evaluate whether your operations, customer experience, internal processes, and overall strategy are aligned with your goals.

One thing we've observed as BSC consultants is that organizations often struggle not because they lack strategy, but because they lack visibility. They are unable to track the indicators that truly drive performance and growth. The Balanced Scorecard helps bridge that gap by turning strategy into something measurable and actionable.

The BSC is not limited to large corporations only, SMEs benefit just as much because it creates focus, accountability, and strategic alignment across the business.

At The Strategy Center, we develop Balanced Scorecards that are tailored to each organization’s unique goals and realities and also support businesses through the implementation process.

Ultimately, it’s not just about having a strategy; it’s about knowing whether that strategy is delivering results.

Call us or email us today for a non-committal chat
Email: [email protected]
Phone: 0718500370

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11/05/2026

“What business is making a killing right now?”

A milk ATM opens in an estate — suddenly, ten more appear nearby.

One cosmetics business becomes successful on Instagram — within months everyone is importing the exact same products, hoping for the same results.

A wines and spirits shop performs well — the entire street turns into liquor stores. I could go on.

This copy-paste entrepreneurship culture is quietly destroying businesses across Kenya. It creates what we call a “Red Ocean”: overcrowded markets where businesses fight aggressively for the same customers and profits shrink.

Eventually, prices fall, profit margins disappear, customer loyalty weakens, and businesses struggle to survive.

As an entrepreneur, the real questions should be:

What problem is still unsolved?

What frustrations can I solve for my customers?

What convenience can I offer?

How do I build a strong customer experience?

How do I leverage technology to create more value?

That is the essence of Blue Ocean Strategy.

At Strategy Center, we guide entrepreneurs and businesses out of the red ocean into the blue ocean through strategies focused on differentiation, innovation, and sustainable growth.

Contact us today for a non-committal chat.

Email: [email protected]
Phone: 0718500370

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07/05/2026

After a few months working behind the scenes (was a little quiet on here), we’ve been helping organizations rethink strategy in an increasingly fast-changing landscape.

One thing has become clear:

Many organizations (large organizations and small business owners in equal measure) aren’t struggling because of poor ex*****on; rather, they’re struggling because they’re solving the wrong problems.

We’re consistently seeing gaps around:
• Strategies that don’t translate into measurable action
• Scorecards that track activity instead of impact
• Missed opportunities to create uncontested market space

Over the coming weeks, we’ll unpack these challenges—along with many others we’ve uncovered along the way—and share insights from the core strategic frameworks that The Strategy Center
specializes in: the Balanced Scorecard, Blue Ocean Strategy, and Value Innovation.

So... Buckle up!

26/01/2026

We interact with the word resilience every day—but have you ever stopped to ask yourself: is my business truly resilient? I’ll give you a moment to think about it.

Business resilience goes beyond endurance. It’s about strategic agility, clarity of purpose, and ex*****onal discipline. It’s the confidence that your organization can wade through any tide, no matter how turbulent.

So, how do you build and measure resilience?

Here are key tools that signal a resilient business:

Balanced Scorecard – ensures strategic alignment across vision, ex*****on, and performance

Value Innovation – enables you to deliver superior value while breaking away from the competition

So, is your business resilient?
If you’re uncertain, that’s your signal to act. The Strategy Center partners with leaders to build resilient strategies that thrive in uncertainty. Contact us today for a non-committal chat.

Email- [email protected]
Tel: 0718500370

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14/01/2026

Happy New Year!

As we step into the new year, every entrepreneur is on a journey; either starting a business or scaling one. Both paths require the right strategic tools to succeed. If you find yourself in either, then this article is for you.

Here are some of the strategic frameworks that The Strategy Center specializes in, essential at every stage of your entrepreneurial journey:

1. Balanced Scorecard (BSC)
While the Balanced Scorecard is often associated with large organizations, we tailor it specifically for your business. When scaling, BSC becomes the holy grail for tracking organizational performance; not only financial results, but also customer value, internal processes, and learning and growth.

2. Blue Ocean Strategy
Rather than competing in crowded markets, we help you navigate into “blue waters,” making competition irrelevant. This approach enables businesses to create uncontested market space and unlock new demand.

3. Value Innovation
For businesses looking to scale, value innovation is essential. We help you stand out by increasing value while optimizing costs without shifting the burden to customers. The result is differentiation that supports profitable and sustainable growth.

Contact us today for a non-committal chat. Check the poster below for contact details.

22/10/2025

Running a business is demanding—and not everyone truly understands what that feels like. Especially in times like these, when the economy is uncertain.

You can’t just talk to anyone about your challenges. You need trusted advisors who understand where you are, and where you're headed.

At The Strategy Center, we partner with leaders like you to bring clarity to your strategy, align your team with your vision, and uncover opportunities for innovation.

Whether through the Balanced Scorecard, Value Innovation, or Blue Ocean Strategy, we help you move forward stress-free.

Contact us today for a non-committal chat.
Email:[email protected]
Contact: 0718500370

15/10/2025

15/10/2025

Customer Service Week was last week, and as expected, many organizations took the time to appreciate their customers. Great stuff, really. But let’s be honest, some of you will only pick it up again next year.

Here’s a thought: while appreciating your customers is important, don’t leave out your employees. They are an integral part of your organization’s success.

Also, customer appreciation should go beyond a kind word every time they walk in. No one’s saying you have to gift them a million shillings or sponsor a trip to Thailand, but hey, if you can, why not go all the way?

Still, showing appreciation doesn’t have to break your bank. It could be something as simple as:

* a handwritten thank-you note

* a basket of fruits

* a bar of chocolate

* a complimentary product or service you already offer

The goal is to make your customers feel genuinely valued by you.

At The Strategy Center, we specialize in the Balanced Scorecard framework. We understand how crucial both your employees and your customers are to the overall performance of your organization.

Let's go beyond the one week in October.
Reach out to us today, details on the poster below.

26/09/2025

Nearly 1.8 million people in Kenya are projected to be experiencing acute food insecurity between July and September 2025, according to recent assessments. The situation is worsened by a reduction in aid, with the United States cutting back on financial and food assistance to Kenya — a move that could have far-reaching consequences for vulnerable communities.

To make matters worse, the Kenya Meteorological Department forecasts below-average short rains between October and December 2025, a period critical for agriculture. This will likely further reduce crop yields, diminish pasture for livestock, and further stress the food systems.

The logical outcome of reduced aid, poor rainfall, and declining production is a deepening food insecurity crisis. However, another outcome could be an opportunity a chance to rethink, redesign, and rebuild our food systems.

Now more than ever, Kenya needs more than slapping band-aids on an already bad situation . What we need is quick, bold, and creative thinking to lay the foundation for long-term, self-sustaining solutions.

At The Strategy Center, we specialize in Value Innovation and Blue Ocean Strategy, strategic frameworks that challenge traditional thinking and encourage creative thinking.

Let's reimagine agriculture in Kenya.

📧 [email protected]
📞 0718500370

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23/09/2025

We often get the question: “Do you work with SMEs?”
The answer is simple — yes, we do.

In fact, we’ve received this question more times than we can count. Let's talk about it today.

Many small and medium-sized enterprises assume that tools like the Balanced Scorecard or Blue Ocean Strategy are reserved for large corporations with deep pockets. That’s just a myth.

At The Strategy Center, we specialize in helping organizations of all sizes in Africa build focused, actionable strategies — tailored to your resources, your team, and your goals.

We don’t offer one-size-fits-all frameworks. Instead, we tailor-make a strategy that fits you. We design a custom Balanced Scorecard for your organization and guide you step-by-step through the process.

Reach us today for a non-committal chat.
📩 [email protected]
📞 0718500370

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