We have pioneered well-established basketball development curriculum and are recognized as leaders in grassroots basketball development. Another Level Sports Associates (ALSA) is an entity founded on July 1, 2004, with the mission to foster and advance sports within the nation. Headquartered in Nairobi, Kenya, ALSA boasts a global network of allies spanning from Uganda to the USA and the UAE. Bask
etball is our principal focus, which we endorse and cultivate as an esteemed sport across not just Kenya, but also the broader East African Region and the rest Africa. Despite our lack of active presence on the field, the impact of our initiatives resonates through the groundwork laid over the past two decades. The Far East Basketball Association (FEBA) in Kenya stands as a testament to our enduring legacy. Over time, our efforts have morphed, continually playing a pivotal role in the unseen machinations that propel the advancement of basketball, shaping a distinct African basketball identity.
