TrueBlaq Limited

11/05/2026

In Kenya’s crowded marketing landscape, most brands are fighting for visibility. Few are building real-world emotional connections.

At the Sanlam Allianz Long Run in Karen, ahead of the Sanlam Cape Town Marathon 2026, themed “AFRICAN CHAMPIONS UNITE”, we delivered a brand activation designed to move beyond impressions into a lived brand experience.

Because the brands people remember are the ones they physically engage with.

10/05/2026

09/05/2026

In today’s Kenyan corporate landscape, attention is expensive, but emotional connection is what customers actually remember.

Trueblaq executed Absa's Affluent Mother’s Day experience centred on creativity, legacy, and intentional conversations.

Guests engaged in a hands-on flower-arrangement masterclass while exploring the importance of protecting family legacy through Will writing.

Experiences like these move brands beyond visibility into trust, affinity, and long-term recall.

08/05/2026

Fit For Purpose People Ombajo-Munene - CEO Trueblaq Ltd.

06/05/2026

In a market where financial products look the same, perception becomes the real battleground.

Absa Bank Kenya’s refreshed Asset-Based Finance proposition isn’t just a product launch; it’s a strategic repositioning to win attention, trust, and market share.

Delivered end-to-end by Trueblaq.
We don’t just execute events—we engineer brand recall that converts.

06/05/2026

Too many corporate launches in Nairobi come and go; high spend, low recall, zero internal momentum.

Britam chose differently.

Today marked the successful launch of the New Individual Life Administration System (NILAS) at Pullman Hotel, Upper Hill—engineered as an experience that drives adoption, strengthens internal alignment, and amplifies brand trust.

Executed end-to-end by Trueblaq.
Because launches should move business, not just fill rooms.

01/05/2026

29/04/2026

https://www.linkedin.com/pulse/how-experiential-marketing-builds-brand-equity-faster-limited-ic5rf

Most brands are over-investing in visibility… and under-investing in memory. Paid ads optimise for attention.

27/04/2026

Tired of launching internal campaigns that your teams forget by Monday morning?
Employee disengagement in Nairobi isn’t a motivation problem: it’s an experience gap.

When Absa needed to cut through the noise and embed their brand into a cultural moment, they didn’t send another email. They trusted us to turn Century Cinemax Sarit Centre into a high-engagement brand theatre. A private, Michael Jackson-inspired cinema view that reminded their people (and the market) why they belong.

Experiential marketing isn’t a line item. It’s the difference between a workforce that stays and one that scrolls past.
Let’s engineer your next shareable moment.

25/04/2026

Your employer brand isn’t what you post. It’s what your people feel.
Absa Bank’s Kip Keino Classic 2026 didn’t just fill the stadium. It refilled the talent tank.

From the starting pistol to the medal ceremony, every detail was engineered to turn staff into brand ambassadors and stakeholders into believers.

Because in Kenya’s war for talent, culture isn’t a soft metric. It’s your sharpest edge.

See the energy. Measure the impact.