Deviate

28/03/2013

What if, instead of a 1960s ad agency, Sterling Cooper was a 2013 social media agency. Complete with a ping pong table, office in Falt Iron, and instead of copywriters — they had a few dozen community managers. http://socialfresh.com/mad-men-social-media-agency/

Mad Men, one of my favorite TV shows, comes back on April 7th and I am pretty psyched.

26/03/2013

The insurance industry too needs to be on the digital strategy fast track! www.bain.com/publications/articles/for-insurance-companies-the-day-of-digital-reckoning.aspx

Digital technologies present insurers with a huge opportunity to both reduce cost and engage with customers more effectively. But this is not purely an IT topic, or a social media play or a one-time conversion that can be resolved in short order. It involves all areas of the business, in order to ti...

18/03/2013

Also in the news we had Faraz Ramji of Norda Industries the company behind Urban Bites being interviewed in The East African. http://www.theeastafrican.co.ke/magazine/Creating-the-perfect-flavour/-/434746/1720088/-/ain03xz/-/index.html

Faraz Ramji isn’t like your typical manufacturing executive. Young, articulate and charming, the 31-year-old managing director of Norda Industries has an easygoing, guy-next-door manner about him, and his personality is evident in his company’s leading brand

18/03/2013

Deviate's Founder Muthoni Maingi was interviewed by Melinda Emerson who has lectured at The Wharton School of Business at the University of Pennsylvania and MIT and who owns an award-winning production company Quintessence Multimedia.. Check out the interview here http://succeedasyourownboss.com/02/2013/how-to-become-a-successful-global-ceo-under-age-30/

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show . The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Muthoni Maingi, . Muthoni started Deviate, her own Brand Strategy and Manageme...

12/03/2013

Mind your Facebook! :) http://www.guardian.co.uk/technology/2013/mar/11/facebook-users-reveal-intimate-secrets

Personal information including sexuality and drug use can be correctly inferred from public 'like' updates, according to study. By Josh Halliday

08/02/2013

Giving your brand the "cool factor" in 2013 .http://www.bizcommunity.com/Article/196/347/88869.html

04/02/2013

Find deviate on twitter .

04/02/2013

How to deal with Africa's dynamic markets. interesting article on out-of-the-box branding http://bit.ly/XLwjhj

No, the concepts of 'tribalism', 'gamification' and 'engagement' aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013.

29/08/2012

Have mobile applications received more attention and investment than they might deserve? Nate Elliot, an analyst at Forrester Research thinks so: http://www.focusintegrated.co.uk/blog/upwardly-mobile-websites-which-move-with-the-times/

29/08/2012

An audience of teens makes for a more volatile, less predictable community.

by Tamara Littleton, CEO, eModeration

07/07/2012

Good reference when working on a marketing pitch: Values scales are psychological inventories used to determine the values that people endorse in their lives. http://en.wikipedia.org/wiki/Values_Scales

Values scales are psychological inventories used to determine the values that people endorse in their lives. They facilitate the understanding of both work and general values that individuals uphold. In addition, they assess the importance of each value in people’s lives and how the individual striv...

28/06/2012

A little Morning Sunshine Inspiration! The low-tech $6,000 car made for Africa: When computer engineer Joel Jackson arrived in Kenya in 2009 one of the first things he noticed was the state of the roads. http://www.bbc.com/news/technology-18607443 #?utm_source=twitterfeed&utm_medium=twitter

A car stripped of luxuries and made to last has been developed by workers in Kenya.