03/07/2018
Social media is slowly becoming a staple advertising channel for most businesses and even a research tool for new businesses and ideas. This is because it provides a cheaper form of advertising whose dynamics can be easily measured and quantified even better than traditional forms of advertising like radio and TV. Even E-Print media advertising such as banner ads and PPC lack the dynamics that social media provides. Therefore it is important that businesses and individuals understand the impact the content they publish in social media has on their users. This helps them innovate and put out content that actually resonates with their intended audience. This can be only achieved through having the right data and information, something that we provide at Bicarius using machine learning and R language.
