Marketing & Social Research Association Kenya-MSRA

Marketing & Social Research Association Kenya-MSRA MSRA was established in 1998 and is Kenya's professional association for individuals involved in compiling or using marketing and social research.

You can point to a handful of people who shaped who you are today as a researcher. The ones who insisted on a harder que...
26/08/2026

You can point to a handful of people who shaped who you are today as a researcher. The ones who insisted on a harder question, a cleaner methodology, an honest sample size when a shortcut would have been easier to sell to a client. Call them legends if you like. What made them legends was rarely one landmark study. It was that they kept showing up, teaching, correcting, and quietly raising a bar that everyone around them then had to meet.

That’s the real argument for a community like ours: none of us gets sharper in isolation.

Kenya’s research space has no shortage of talent working alone. What we’re still building, together, is a habit: staying willing to teach, and just as willing to be taught - because in this work, learning never really stops.

Who taught you the research habit you’re proudest of? Did they know, at the time, that they were teaching you?

AI can now analyse in hours what once took researchers weeks. It can synthesise thousands of documents, surface patterns...
19/08/2026

AI can now analyse in hours what once took researchers weeks. It can synthesise thousands of documents, surface patterns, cluster customer feedback and generate an answer before we’ve finished our coffee.

That is powerful.

But faster research is not necessarily better research.

Because AI can accelerate the work. It cannot automatically validate the truth. The kind that sounds credible enough to make it into a board paper, a strategy deck or a major business decision.

That’s why the future of research cannot simply be about using AI more.

It has to be about **thinking better with AI.**

As researchers and decision-makers, we need to keep asking:
* What is the source?
* What is missing?
* Can I reproduce the finding?
* What assumptions am I making?
* What would change my mind?
And perhaps most importantly:
* How do I know this is true?

AI gives us speed and scale.
Human judgment gives us context, scepticism and accountability.

The organisations that thrive won’t necessarily be the ones with the most data or the most sophisticated AI. They’ll be the ones that can move quickly without losing their ability to distinguish evidence from assumption, insight from invention, and confidence from truth.

Learning is not something we outgrow.In a world that keeps changing, one of the most valuable things we can do is remain...
12/08/2026

Learning is not something we outgrow.

In a world that keeps changing, one of the most valuable things we can do is remain willing to learn.

Learning is not only about earning another qualification or completing another course. It can be found in asking better questions, learning from someone with more experience, taking on something unfamiliar, reflecting on what didn’t work, or being open to a different way of doing things.

It keeps us adaptable.
It challenges our assumptions.
It strengthens our ability to solve problems.
And it helps us grow, both professionally and personally.

More importantly, learning reminds us that growth does not always happen in big, visible steps. Sometimes it happens quietly, through a new perspective, a difficult experience, a conversation, or the courage to admit that there is more to learn.

At MSRA, we believe growth is a continuous journey. There is always something new to understand, a skill to strengthen, or a perspective to gain.

Keep learning. Keep growing. Keep moving forward.

Some conversations are worth remembering.On 31 July, the research and insights community came together for Wire Nairobi’...
05/08/2026

Some conversations are worth remembering.

On 31 July, the research and insights community came together for Wire Nairobi’s Conversations with Pioneers: Strength in Numbers, and it was every bit the conversation it promised to be.

There were stories about building businesses before there were playbooks. Lessons from taking risks, getting things wrong, starting again, and shaping a profession along the way.

But perhaps most importantly, there was a room full of people listening to one another, across generations, experiences and different chapters of the research industry.

MSRA was proud to be part of this conversation, represented by our Chair, Emily Were, Senior Research Manager at Ipsos Kenya, alongside research pioneer and MSRA founder, Roger Steadman.

A special thank you to WIRE Nairobi, led by Edna Thiong’o, Managing Director at BTC Group and WIRE Nairobi Events Lead, for creating a space where experience, history and fresh perspectives could meet.

Thank you to the pioneers who shared not just their achievements, but the stories behind them, and to our sponsors and partners whose support helped bring this important conversation to life. East African Breweries PLC (EABL) .marketingsolutions

Our industry has a history worth knowing. And a future worth building.

We're pleased to share that Emily Were, Chair of the Marketing and Social Research Association (MSRA) and Senior Researc...
31/07/2026

We're pleased to share that Emily Were, Chair of the Marketing and Social Research Association (MSRA) and Senior Research Manager at Ipsos in Kenya , will be joining Conversations with Pioneers: Strength in Numbers hosted by Wire Nairobi.

As our industry comes together to reflect on its journey and the people who have shaped it, Emily's presence underscores MSRA's commitment to fostering meaningful dialogue, collaboration, and the continued growth of the research profession.

We look forward to an evening of shared insights and inspiring conversations.

East African Breweries PLC (EABL) .marketingsolutions

Researchers spend their careers capturing everyone else's stories.Consumers. Communities. Markets.Rarely our own.Yet eve...
25/07/2026

Researchers spend their careers capturing everyone else's stories.
Consumers. Communities. Markets.
Rarely our own.

Yet every profession has stories that never make it into the reports; stories about the first client won, the methodology that almost failed, the risks that paid off, and the decisions that quietly shaped an industry.

These stories are part of our collective history.

That's why the Marketing & Social Research Association (MSRA) is proud to support Women In Research (WIRE) Nairobi as they present Conversations with Pioneers: Strength in Numbers - an evening dedicated to preserving the experiences, perspectives, and lessons of leaders who have helped shape the research and insights profession.

Featuring:
• Dr. Catherine Ngahu – Founder, SBO Research
• Roger Steadman – Founder, Steadman
• Melissa Baker – CEO, Ipsos Africa Centre for Development Research and Evaluation
• Ndirangu Maina – Founder, Consumer Insights

📅 31 July 2026
🕓 4:00 PM onwards
📍 NCBA Group HQ, UpperHill
✨ Dress Code: A Touch of Gold

Join WIRE Nairobi's mailing list to receive your invitation: womeninresearch.org/sign-up

NCBA Bank Safaricom PLC East African Breweries PLC (EABL) Apex Research Solutions CASA MARKETING SOLUTIONS LTD Ipsos BTC Group

The credibility of research depends on trust, transparency, and responsible communication.MSRA supports our Corporate Me...
22/07/2026

The credibility of research depends on trust, transparency, and responsible communication.

MSRA supports our Corporate Member, Infotrak Research & Consulting Ltd , in raising awareness about a fraudulent graphic falsely circulating as an election opinion poll. The graphic did not originate from Infotrak and should not be relied upon or shared as legitimate research.

We encourage the public, media, and all stakeholders to verify the source, methodology, and official publication of any research before sharing or relying on it.

Protecting the integrity of research is a shared responsibility.

18/07/2026

We are proud to highlight Marketing & Social Research Association Kenya-MSRA's adoption of the ICC/Esomar International Code on Market, Opinion and Social Research and Data Analytics.

The Code establishes a global benchmark for trusted, transparent, and professional business practices across the research, insights, and data analytics ecosystem, aligned with the realities of today’s environment.

MRSA’s adoption reinforces the network of associations with a shared commitment to ethics and accountability and represents a meaningful step forward for our global industry, strengthening alignment, responsibility, and readiness for the future.

Esomar will continue to recognise and celebrate Code adoption across the community, reinforcing our focus on ethical standards and professional practice within the industry.

We are honoured to be recognised by Esomar for adopting the ICC/ESOMAR International Code on Market, Opinion and Social ...
18/07/2026

We are honoured to be recognised by Esomar for adopting the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.

At MSRA, we believe that ethical, transparent, and professional research practices are fundamental to building trust and advancing the insights industry across Africa.

Our adoption of the Code reflects our ongoing commitment to upholding global standards while supporting the growth of a responsible and future-ready research community on the continent.

We appreciate @!Esomar's continued leadership in promoting ethical excellence and look forward to working alongside the global research community to strengthen professional practice and accountability.

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Whitefield Place, 3rd Floor, School Lane, Westlands
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