27/04/2026
Following the Sales Strategy and Business Growth Training, Cnai Cohort 4 moved into the next training session on April 2, a Sales Strategy and Business Growth Training, bringing together our Top 20 cohort companies to strengthen how they understand customers, position their products, and approach the market.
The session was led by Mr. Roswell Thomas and Ms. Moniroth, and focused first on the customer, where founders built early adopter personas using empathy mapping to better understand user needs, motivations, and behaviors. This helped them sharpen their focus and think more clearly about who they are really selling to.
From there, founders tested and refined their pitches through rapid pitch exercises. With live feedback, they explored common challenges such as pricing, trust, and customer hesitation, while working on clearly communicating value through real benefits like convenience and safety.
The workshop then introduced the 4 Ps framework, product, price, place, and promotion, to help founders analyze their positioning and competitors. This gave them a clearer view of how their products fit in the market and where their strategic gaps are.
Overall, the session focused on turning customer understanding into practical sales and marketing decisions that founders can apply directly to their businesses.
We are grateful to Mr. Roswell Thomas and Ms. Moniroth for leading the session and sharing their insights, and to the cohort for their active participation and energy throughout the workshop.
At Cnai, we continue to support founders in building customer focused, market driven, and resilient businesses through practical tools and hands on learning.
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