ELOREA

ELOREA ELOREA is a modern fragrance brand inspired by Korea’s rich and storied culture. Driven by an uncompromising pursuit of quality, integrity, and originality.

THE READING ROOM: PRELUDE PICKSFrom August through October, The Reading Room brings each chapter of About Love into the ...
23/08/2026

THE READING ROOM: PRELUDE PICKS

From August through October, The Reading Room brings each chapter of About Love into the world of literature.

For PRELUDE, we’re drawn to stories about what comes just before love begins: the first spark, a feeling taking shape, and the possibility of what might come next.

At our New York and Los Angeles flagships, the selection is curated in partnership with Yellow Peril Books highlighting Korean and Korean American authors. Our Seoul flagship features a special selection curated by ELOREA.

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사랑의 서재: PRELUDE PICKS

8월부터 10월까지, 뉴욕, 로스앤젤레스, 서울 플래그십의 The Reading Room에서 About Love의 각 챕터가 담고 있는 감정을 문학으로 만나보세요.

첫 번째 챕터 PRELUDE 설렘에서는 사랑이 시작되기 직전의 순간에 주목했습니다.



THE HEALING SEASON OF POTTERY
Yeon Somin

A story about slowing down, finding yourself again, and a crush that begins to take shape. Like PRELUDE, it lives in that tender space before love has a name, when something is beginning to bloom and you’re not quite sure where it will lead.

NY & LA FLAGSHIP EXCLUSIVE

FREE FOOD FOR MILLIONAIRES
Min Jin Lee

A coming-of-age story set in New York, where ambition, identity, and the search for love collide. We chose it for PRELUDE because it captures the feeling of standing at the beginning of a new chapter, when your life is still unfolding and everything, including love, feels possible.

NY & LA FLAGSHIP EXCLUSIVE

JANG: THE SOUL OF KOREAN COOKING
Mingoo Kang, Joshua David Stein & Nadia Cho

Before a meal comes together, there is jang, the foundation that gives Korean cooking its depth and character. PRELUDE is about beginnings, and this book invites us to look at where something meaningful starts: with the ingredients, techniques, and traditions that make everything else possible.

NY & LA FLAGSHIP EXCLUSIVE

I SEE YOU LIKE I SEE A FLOWER
Na Tae-joo

One of Korea’s most beloved poets, Na Tae-joo finds tenderness and beauty in the smallest moments of everyday life. His poems explore love, longing, waiting, and the meaning we find in moments that might otherwise pass us by.

For PRELUDE, we were drawn to the way his words invite us to notice a feeling before it fully reveals itself, much like the first stirrings of love.
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19/08/2026

THE SCENT OF FIRST ATTRACTION.⁠

A sniff session with Actress Min-ju and Actor Chaewoo. Watch their first reactions as they discover PRELUDE.⁠

PRELUDE 설렘 is available on ELOREA.com and at our flagship stores.⁠

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설렘을 담은 향, PRELUDE.⁠

강민주 배우님과 민채우 배우님이 처음으로 프렐루드: 설렘 을 시향해보았습니다. 향을 마주한 두 사람의 솔직한 첫 반응을 만나보세요.⁠

PRELUDE 설렘은 ELOREA 공식 온라인 스토어와 플래그십 스토어에서 만나보실 수 있습니다.⁠

19/08/2026

THE SCENT OF FIRST ATTRACTION.⁠

A sniff session with Actress Min-ju and Actor Chaewoo. Watch their first reactions as they discover PRELUDE.⁠

PRELUDE 설렘 is available on ELOREA.com and at our flagship stores.⁠

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설렘을 담은 향, PRELUDE.⁠

강민주 배우님과 민채우 배우님이 처음으로 프렐루드: 설렘 을 시향해보았습니다. 향을 마주한 두 사람의 솔직한 첫 반응을 만나보세요.⁠

PRELUDE 설렘은 ELOREA 공식 온라인 스토어와 플래그십 스토어에서 만나보실 수 있습니다.⁠

⁠ #향수추천

13/08/2026

BUILDING A WORLD OF FRAGRANCE.⁠

Our co-founder, Sumin Park, is back with more .⁠

This time, she and the team refreshed our New York City flagship with new photography, poetry, books, and floral arrangements, bringing together the many things that inspire the world of ELOREA.⁠

Come experience the space, discover the fragrances, and stay for a drink at the café.

WHAT IS LOVE?⁠⁠Every love story is different. We asked editors and members of the fragrance community to share a memory,...
12/08/2026

WHAT IS LOVE?⁠

Every love story is different. We asked editors and members of the fragrance community to share a memory, lesson, or confession about love.⁠

Don’t miss the last slide🐾⁠

*⁠

당신에게 사랑이란 무엇인가요?⁠

사랑의 모습은 모두 다릅니다. 에디터와 향수 커뮤니티가 들려주는 사랑에 대한 기억과 배움, 그리고 고백을 만나보세요.⁠

마지막 슬라이드에는 저희 창립자의 사랑도 공개됩니다. 🐾⁠

⁠ #향수

Love is everything, yet still, sometimes, not enough 💋

사랑은 전부이기도 하지만, 가끔은, 충분하지 않다 💋

Love gives you the comfort of the past and the excitement of the future, grounding you exactly where you are in the present

사랑은 과거의 편안함과 미래를 향한 설렘을 안겨주며, 지금 이 순간에 온전히 머물게 합니다.

Love is… when my mom sat next to my bed after surgery from sunrise to sunset.

사랑은… 내가 수술후 아팠을때 우리엄마가 내 곁에 해가 뜨고 질때까지 함께있는것.

Love is enduring. It stays with you and overtime, it becomes unshakable 🤍

사랑은 시간이 지나도 변하지 않습니다. 늘 곁에 머물며, 시간이 흐를수록 더욱 단단해집니다🤍

Love is the best felt example of energy- it can’t be destroyed, it just transforms and transfers to something and someone else. (Also, it is the only source of renewable energy- spiritually, emotionally- so there is literally no way to squander it) In fact, love begets love. The more you act in love, the more love is returned to you. Pretty neat!

사랑은 우리가 가장 분명하게 느낄 수 있는 에너지의 형태라고 생각합니다. 사랑은 사라지지 않고, 그저 다른 형태로 변하거나 또 다른 무언가와 누군가에게 옮겨갑니다. (그리고 사랑은 영적으로도, 감정적으로도 끊임없이 다시 만들어지는 에너지이기에 결코 낭비될 수 없습니다) 오히려 사랑은 또 다른 사랑으로 돌아옵니다. 사랑을 줄수록 더 많은 사랑이 찾아오죠. 참 재밌죠!

Love is a verb- not just a feeling. so when I feel an absence of love the feeling, I exercise love, the verb, freely and generously by being kind, sincere, and gentle to others. Then the feeling always returns because the feeling is the fruit of the verb.

사랑은 단순한 감정이 아니라 행동이라고 생각합니다.
사랑이라는 감정이 느껴지지 않을 때일수록, 저는 친절하고 진실하며 다정한 태도로 사랑을 아낌없이 실천하려 합니다. 그러면 사랑의 감정은 언제나 다시 돌아옵니다. 결국 그 감정은 사랑을 행동으로 옮긴 끝에 맺히는 열매이기 때문입니다.

My puppy, Bori (whose name means “barley” in Korean), has changed the way I understand love. Through his unconditional affection, I’m reminded that some of the deepest love exists without words.

Could Bori become a scent of love? We shall see. 🤍

— Su min, Co-founder of ELOREA 🐾

제 강아지 보리를 만나고 사랑을 이해하는 방식이 달라졌어요. 아무런 조건 없이 저와 제 남

A CLOSER LOOK AT PRELUDE. ⁠⁠It feels fresh and light yet embracing, radiating softly and drawing you closer.⁠⁠Korean wil...
10/08/2026

A CLOSER LOOK AT PRELUDE. ⁠

It feels fresh and light yet embracing, radiating softly and drawing you closer.⁠

Korean wild rose.⁠
Magnolia leaf.⁠
Peach blossom.⁠

PRELUDE 설렘 is available on ELOREA.com and in our flagship stores.⁠

산뜻하고 부드러우면서도 포근하게 감싸 안는 듯한 향.
은은하게 퍼지며 자연스럽게 가까이 다가가고 싶게 만드는 PRELUDE 설렘.

찔레꽃
목련 잎
복숭아꽃

한국 공식 런칭
8.18.26

#향수

SOFT FLORAL SKIN SCENT.At its heart, Korean wild rose (Jjilleggot, 찔레꽃) blooms with a delicate presence, bringing a tend...
06/08/2026

SOFT FLORAL SKIN SCENT.

At its heart, Korean wild rose (Jjilleggot, 찔레꽃) blooms with a delicate presence, bringing a tender floral softness that lingers close to the skin. As it settles, a smooth warmth unfolds, creating a fragrance that feels natural, personal, and quietly addictive.

PRELUDE 설렘 is now available on ELOREA.com and at our US flagship stores.



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SOFT FLORAL SKIN SCENT.

향의 중심에는 한국의 들장미, 찔레꽃이 은은하게 피어납니다.

섬세한 플로럴 향이 피부 가까이 부드럽게 머물고, 시간이 흐를수록 따뜻한 온기가 자연스럽게 스며듭니다.

내 살결처럼 자연스럽고, 오래도록 곁에 머무는 향.

미국 공식 출시
2026.08.05

한국 공식 출시
2026.08.18

05/08/2026

INTRODUCING PRELUDE 설렘
ABOUT LOVE CHAPTER 1

There is a moment before anything begins,
when everything feels possible.

PRELUDE is a soft, intimate floral fragrance that captures the pull of a first encounter. Fresh yet warm, light yet embracing, it settles close to the skin and draws you closer with every moment.

Now available on ELOREA.com and at our flagship stores.



사랑에 대하여 CHAPTER 1: PRELUDE 설렘

무언가 시작되기 직전, 모든 것이 가능하게 느껴지는 순간.
PRELUDE 는 첫 만남의 설렘을 담은 향입니다.

맑은 공기처럼 신선하면서도 포근한 온기가 조용히 스며듭니다.
향의 중심에는 한국의 들장미, 찔레꽃이 은은하게 피어오르고,

시간이 흐를수록 더 자연스럽게, 더 깊이 스며들며 오래도록 기억되는 향으로 남습니다.

미국 공식 출시
2026.08.05

한국 공식 출시
2026.08.18

05/08/2026

Somewhere, someone is already falling for you.
You just haven’t met yet.

Chapter 1 of About Love unfolds on 08.05.26.

Be the first to discover it.

The PRELUDE 2ml Discovery Size is now available.
For a limited time, enjoy complimentary shipping on all PRELUDE 2ml Discovery Size orders.



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어딘가에는, 당신을 사랑하게 될 사람이 있습니다.
아직 만나지 않았을 뿐.

그 첫 번째 챕터가 곧 시작됩니다.

미국 공식 출시
2026.08.05

한국 공식 출시
2026.08.18

03/08/2026

She loves me...
She loves me not.
She loves me—
There is a moment before anything begins,
when everything feels possible.

Chapter 1 of About Love unfolds on 08.05.26.

Be the first to discover it.
The PRELUDE 2ml Discovery Size is now available. For a limited time, enjoy complimentary shipping on all PRELUDE 2ml Discovery Size orders for the launch.



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사랑한다,
안한다.
사랑한다 -
사랑이 시작되기 전,
모든 것이 가능하게 느껴지는 순간.
그 첫 번째 챕터가 곧 시작됩니다.

미국 공식 출시
2026.08.05

한국 공식 출시
2026.08.18

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