ELOREA

ELOREA ELOREA is a modern fragrance brand inspired by Korea’s rich and storied culture. Driven by an uncompromising pursuit of quality, integrity, and originality.

23/05/2026

Meet our Scent Advisors in New York and Los Angeles and discover their favorite summer scent.

What’s your favorite ELOREA summer scent? 🤍

11/05/2026

Behind the scenes with for GIT Extrait de Parfum.

04/05/2026

“I wanted a scent that would always bring me back to that day.”

Michelle Choi shares why she chose GIT Extrait as her wedding fragrance.

Watch the full sniff session.

01/05/2026

Make it personal. Enjoy complimentary engraving exclusively at our flagship stores with any 50mL or 100mL fragrance purchase. Limited time only.

NY FLAGSHIP
- Sat, May 2: 2-5pm
- Sun, May 9: 2-5pm
- Sun, May 10: 2-4pm

LA FLAGSHIP
- Sat, May 2: 3-5pm
- Sun, May 3: 3-5pm
- Sun, May 9: 3-6pm
- Sun, May 10: 3-6pm

Link in bio to RSVP.

Plus, with every GIT Extrait de Parfum purchase, receive:
- Bojagi gift wrapping
- Scented flower bouquet
Available only through 5/10, while supplies last.

27/04/2026

Introducing GIT Extrait de Parfum.

When Michelle Choi chose GIT Extrait de Parfum as her wedding scent, it became more than a fragrance. It became a memory she returns to with every wear. A soft floral scent that feels intimate, romantic, and unforgettable. Created to become part of the moments you never want to forget.

Now available on ELOREA.com and our flagship stores.

hanbok

24/04/2026

A scent for the moments that stay with you.

Refined to linger longer, and made to be remembered.

4.27.26

22/04/2026

Some moments stay with you long after they pass.

Something unforgettable is coming soon. 4.27.26.

17/04/2026

Herok on Scent and Ritual

Korean artist Herok reflects on memory, process, and the rituals that shape his work.

Through building and reworking each surface, his practice mirrors the way scent unfolds—slowly, intuitively, and in layers. In conversation with ELOREA, he shares his personal rituals and the fragrance that resonates most with him.

Watch the full interview on our YouTube channel.

Strata of TimeHerok | Solo ExhibitionNow on view at the ELOREA New York Flagship.A reflection on time, memory, and the w...
14/04/2026

Strata of Time
Herok | Solo Exhibition

Now on view at the ELOREA New York Flagship.

A reflection on time, memory, and the way stories unfold through layers. Working with hanji and paint, Herok builds and reveals each surface through a process of accumulation and removal, where what remains is shaped by what came before.

This dialogue continues through scent. Like his work, fragrance evolves gradually, layer by layer, revealing memory and emotion over time.

On view through June 30.

The Korean word for perfume and the tender longing for home is the same: 향수 (Hyang Soo).That poetic coincidence is the s...
08/04/2026

The Korean word for perfume and the tender longing for home is the same: 향수 (Hyang Soo).

That poetic coincidence is the soul of ELOREA.

A scent that finds you.

02/04/2026

We began ELOREA with a simple belief.
Korea’s storied scent traditions deserve to be heard.

Each fragrance has been our way of carrying that story forward through culture, memory, and craft.

As we evolve, so does the vessel that holds it.
The new bottle reflects the values that guide our work.
Intentional. Balanced. Rooted in Korean heritage.

The scents remain unchanged.
Now held in a form that feels unmistakably our own.

Available in the U.S. only at launch.

새로운 디자인은 미국에서 먼저 선보이며, 한국에서는 추후 만나보실 수 있습니다.

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Seoul

Opening Hours

Monday 12:00 - 19:00
Tuesday 12:00 - 19:00
Wednesday 12:00 - 19:00
Thursday 12:00 - 19:00
Friday 12:00 - 19:00
Saturday 12:00 - 19:00
Sunday 12:00 - 19:00

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