ELOREA

Directions Website Contact the business

ELOREA ELOREA is a modern fragrance brand inspired by Korea’s rich and storied culture. Driven by an uncompromising pursuit of quality, integrity, and originality.

05/10/2026

WARM, HONEY, PERSIMMON.

The final chapter of About Love unfolds on 10.07.26.

Be the first to discover QUIET TRACE. The 2ml Discovery Size is now available with complimentary shipping for a limited time.

04/10/2026

A NIGHT OF STORIES, SCENT & CONNECTION.

To celebrate About Love, we gathered with Yellow Peril Books for evenings shaped by comfort, connection, longing, and love. From conversations with authors Jimin Han and N. Jooyoun Kim to writing exercises inspired by scent and memory, we spent the evenings reflecting, sharing, and connecting through the senses.

Thank you to everyone who joined us and made these nights so special 🀍

About Love collection, now available at ELOREA.com and in our flagship stores.

03/10/2026

SF, THANK YOU 🀍

Day one of our pop-up was incredible. We’re so grateful for everyone who came by!

Thanks to the tremendous support, few scents and sizes have already sold out, but you can still experience the full collection in person and be among the first to discover QUIET TRACE, the final chapter of About Love.

If you make your purchase in person at the SF pop-up this weekend, you’ll still receive our pop-up-only perks, even if your fragrance is no longer available. We’ll ship your order directly to your door.

We’ll be here through Sunday, October 5, from 9 AM to 4 PM.

Thank you SŌHN for the support on organizing this special event in San Francisco.

THE READING ROOM: CLOSER PICKSFrom August through October, discover a curated library of love stories by Korean and Kore...
01/10/2026

THE READING ROOM: CLOSER PICKS

From August through October, discover a curated library of love stories by Korean and Korean American authors at our flagship stores. With each chapter of About Love, a new selection of books explores the same emotions through literature.

For CLOSER, we’re drawn to stories about the quiet connections that find us: the comfort of familiar places, the warmth of small rituals, and the people who make ordinary days feel a little softer.



WELCOME TO HYUNAM-DONG BOOKSHOP
Hwang Bo-reum

A quiet, thoughtful novel about a woman who opens a bookshop in Seoul and the community that slowly gathers around it. Full of conversations, cups of tea, and unhurried moments, it captures the kind of warmth that doesn’t demand attention, it simply invites you to stay awhile.

MARIGOLD MIND LAUNDRY
Jungeun Yun

A magical, tender story about a mysterious laundry shop where people come to wash away painful memories. At its heart is a meditation on healing, connection, and the quiet comfort of being understood, reminding us that sometimes, warmth comes from simply having someone there.

THE SECOND CHANCE CONVENIENCE STORE
Kim Ho-yeon

A heartwarming story set around a small convenience store in Seoul, where a group of ordinary people find unexpected connection and second chances. Through everyday encounters and small acts of kindness, it celebrates the comfort of community and how strangers can slowly become familiar.

BEING COMFORTABLE WITHOUT EFFORT 애쓰지 μ•Šκ³  νŽΈμ•ˆν•˜κ²Œ
Kim Soo-hyun

A gentle collection of reflections on finding comfort in yourself and in the everyday, without needing to strive for more. Its quiet wisdom celebrates the ease of simply being, much like CLOSER’s warmth that settles in softly and makes you feel at home.

ORDINARY WORDS λ³΄ν†΅μ˜ μ–Έμ–΄λ“€
Kim Eana

A thoughtful collection exploring the words we use to describe feelings, relationships, and the everyday moments in between. By giving language to emotions that often go unspoken, it captures the quiet intimacy of being understood and the connections that bring us CLOSER.

A NIGHT TO REMEMBER IN SEOUL 🀍Just ahead of Chuseok, we gathered for an intimate evening at Restaurant Bastide, Seoul to...
27/09/2026

A NIGHT TO REMEMBER IN SEOUL 🀍

Just ahead of Chuseok, we gathered for an intimate evening at Restaurant Bastide, Seoul to celebrate the complete About Love collection through scent and taste.

Much like our Scent & Sip experience, we wanted to create a more immersive and memorable way to experience fragrance. Chef Yeonho Kang Yeonho Kang interpreted the story and notes of each chapter through a specially created dish, bringing all four scents of About Love to the table.

Our guests were also among the first to experience the complete About Love collection, all four chapters together before its full release.

A night of fragrance, food, conversation, and gathering around the table.
-
좔석을 μ•žλ‘κ³ , μ„œμšΈμ—μ„œ ν•¨κ»˜ν•œ νŠΉλ³„ν•œ 저녁 🀍

μ²­λ‹΄ Restaurant Bastide, Seoul μ—μ„œ About Love: μ‚¬λž‘μ— λŒ€ν•˜μ—¬μ˜ λ„€ 가지 ν–₯을 ν•œμžλ¦¬μ—μ„œ 처음 μ„ λ³΄μ΄λŠ” νŠΉλ³„ν•œ λ””λ„ˆλ₯Ό ν•¨κ»˜ν–ˆμŠ΅λ‹ˆλ‹€.

ELOREA의 Scent & Sip처럼 ν–₯을 λ‹¨μˆœνžˆ μ‹œν–₯ν•˜λŠ” 것을 λ„˜μ–΄, 맛과 ν•¨κ»˜ λ”μš± μž…μ²΄μ μœΌλ‘œ κΈ°μ–΅ν•  수 μžˆλŠ” κ²½ν—˜μ„ μ€€λΉ„ν–ˆμŠ΅λ‹ˆλ‹€. κ°•μ—°ν˜Έ μ…°ν”„λ‹˜μ€ 각 μ±•ν„°μ˜ 이야기와 ν–₯μ—μ„œ μ˜κ°μ„ λ°›μ•„ λ„€ 가지 ν–₯을 νŠΉλ³„ν•œ μš”λ¦¬λ‘œ ν’€μ–΄λƒˆμŠ΅λ‹ˆλ‹€.

이날 ν•¨κ»˜ν•œ κ²ŒμŠ€νŠΈλ“€μ€ 정식 κ³΅κ°œμ— μ•žμ„œ About Love 전체 μ»¬λ ‰μ…˜, λ„€ 개의 챕터λ₯Ό κ°€μž₯ λ¨Όμ € κ²½ν—˜ν–ˆμŠ΅λ‹ˆλ‹€.

ν–₯κ³Ό μŒμ‹, 이야기와 μ‚¬λžŒλ“€μ΄ ν•œ ν…Œμ΄λΈ”μ— λͺ¨μ˜€λ˜ νŠΉλ³„ν•œ μ €λ…μ˜ μˆœκ°„λ“€μ„ λ§Œλ‚˜λ³΄μ„Έμš”.

#μ–΄λ°”μ›ƒλŸ¬λΈŒ

A NIGHT TO REMEMBER IN SEOUL 🀍Just ahead of Chuseok, we gathered for an intimate evening at Restaurant Bastide, Seoul to...
27/09/2026

A NIGHT TO REMEMBER IN SEOUL 🀍

Just ahead of Chuseok, we gathered for an intimate evening at Restaurant Bastide, Seoul to celebrate the complete About Love collection through scent and taste.
Much like our Scent & Sip experience, we wanted to create a more immersive and memorable way to experience fragrance. Chef Yeonho Kong interpreted the story and notes of each chapter through a specially created dish, bringing all four scents of About Love to the table.

Our guests were also among the first to experience the complete About Love collection, all four chapters together before its full release.
A night of fragrance, food, conversation, and gathering around the table.
-
좔석을 μ•žλ‘κ³ , μ„œμšΈμ—μ„œ ν•¨κ»˜ν•œ νŠΉλ³„ν•œ 저녁 🀍
μ²­λ‹΄ Restaurant Bastide, Seoulμ—μ„œ About Love: μ‚¬λž‘μ— λŒ€ν•˜μ—¬μ˜ λ„€ 가지 ν–₯을 ν•œμžλ¦¬μ—μ„œ 처음 μ„ λ³΄μ΄λŠ” νŠΉλ³„ν•œ λ””λ„ˆλ₯Ό ν•¨κ»˜ν–ˆμŠ΅λ‹ˆλ‹€.

ELOREA의 Scent & Sip처럼 ν–₯을 λ‹¨μˆœνžˆ μ‹œν–₯ν•˜λŠ” 것을 λ„˜μ–΄, 맛과 ν•¨κ»˜ λ”μš± μž…μ²΄μ μœΌλ‘œ κΈ°μ–΅ν•  수 μžˆλŠ” κ²½ν—˜μ„ μ€€λΉ„ν–ˆμŠ΅λ‹ˆλ‹€. κ°•μ—°ν˜Έ μ…°ν”„λ‹˜μ€ 각 μ±•ν„°μ˜ 이야기와 ν–₯μ—μ„œ μ˜κ°μ„ λ°›μ•„ λ„€ 가지 ν–₯을 νŠΉλ³„ν•œ μš”λ¦¬λ‘œ ν’€μ–΄λƒˆμŠ΅λ‹ˆλ‹€.

이날 ν•¨κ»˜ν•œ κ²ŒμŠ€νŠΈλ“€μ€ 정식 κ³΅κ°œμ— μ•žμ„œ About Love 전체 μ»¬λ ‰μ…˜, λ„€ 개의 챕터λ₯Ό κ°€μž₯ λ¨Όμ € κ²½ν—˜ν–ˆμŠ΅λ‹ˆλ‹€.

ν–₯κ³Ό μŒμ‹, 이야기와 μ‚¬λžŒλ“€μ΄ ν•œ ν…Œμ΄λΈ”μ— λͺ¨μ˜€λ˜ νŠΉλ³„ν•œ μ €λ…μ˜ μˆœκ°„λ“€μ„ λ§Œλ‚˜λ³΄μ„Έμš”.

#μ–΄λ°”μ›ƒλŸ¬λΈŒ

Jules with Hazy Blue Extrait

20/09/2026

A LOOK INSIDE ELOREA x SIAT GALLERY SPECIAL EXHIBITION OPENING

λ°±μ‹œλ‚΄, μ΅œμ˜ˆμ§„ 두 μž‘κ°€κ°€ 각자의 μ‹œμ„ μœΌλ‘œ μ»¬λ ‰μ…˜μ„ ν•΄μ„ν•œ νŠΉλ³„ μ „μ‹œκ°€ ELOREA ν•œλ‚¨ ν”Œλž˜κ·Έμ‹­μ—μ„œ 진행 μ€‘μž…λ‹ˆλ‹€.

프라이빗 μ˜€ν”„λ‹μ—λŠ” 초청 κ²ŒμŠ€νŠΈμ™€ 곡예 μž‘κ°€λ“€μ΄ ν•¨κ»˜ν•΄ μ „μ‹œμ™€ ν•¨κ»˜ WITH YOU 라온, MOON λ“œλ‘œνΌ 디퓨저, 그리고 μ—˜λ‘œλ¦¬μ•„ 카페의 신메뉴λ₯Ό κ°€μž₯ λ¨Όμ € κ²½ν—˜ν–ˆμŠ΅λ‹ˆλ‹€.

μ „ μž‘ν’ˆμ€ μ”¨μ•—κ°€λŸ¬λ¦¬λ₯Ό 톡해 κ΅¬λ§€ν•˜μ‹€ 수 있으며, μ΅œμ˜ˆμ§„ μž‘κ°€μ˜ 귀걸이와 λΈŒλ‘œμΉ˜λ„ 맀μž₯μ—μ„œ λ§Œλ‚˜λ³΄μ‹€ 수 μžˆμŠ΅λ‹ˆλ‹€. 주얼리와 ELOREA ν–₯수λ₯Ό ν•¨κ»˜ κ΅¬λ§€ν•˜μ‹œλ©΄ 두 μ œν’ˆ λͺ¨λ‘ 10% 할인 ν˜œνƒμ΄ μ μš©λ©λ‹ˆλ‹€.

12μ›” 7μΌκΉŒμ§€ ELOREA ν•œλ‚¨ ν”Œλž˜κ·Έμ‹­μ—μ„œ λ§Œλ‚˜λ³΄μ„Έμš”.

A special exhibition by Sinae Baik and YeJin Choi, each interpreting the collection through her own artistic perspective, is now on view at the ELOREA Hannam flagship.

The private opening brought together invited guests and craft artists, who were among the first to experience the exhibition alongside WITH YOU 라온, the MOON Dropper Diffuser, and new offerings from Café ELOREA.

All works are available for purchase through Siat Gallery. YeJin Choi’s earrings and brooches are also available in store. Enjoy 10% off both the jewelry and ELOREA fragrance when purchased together.

On view through December 7 at ELOREA Hannam.

14/09/2026

이번 μ£Ό μˆ˜μš”μΌ, λ”ν˜„λŒ€ μ„œμšΈ νŒμ—…μ΄ μ’…λ£Œλ©λ‹ˆλ‹€.

ν–₯κ³Ό ν•œλ³΅, 전톡주가 ν•œμžλ¦¬μ— μ–΄μš°λŸ¬μ§„ K-Heritage House.
아직 λ§Œλ‚˜λ³΄μ§€ λͺ»ν•˜μ…¨λ‹€λ©΄ 이번 μ£Όκ°€ λ§ˆμ§€λ§‰ κΈ°νšŒμž…λ‹ˆλ‹€.

μ—˜λ‘œλ¦¬μ•„μ˜ ν–₯을 직접 κ²½ν—˜ν•˜κ³ 
νŒμ—…μ—μ„œλ§Œ λ§Œλ‚˜λ³Ό 수 μžˆλŠ” νŠΉλ³„ ν˜œνƒλ„ μ¦κ²¨λ³΄μ„Έμš”.

리뷰 μ΄λ²€νŠΈμ— μ°Έμ—¬ν•˜λ©΄
좔첨을 톡해 μ΅œλŒ€ 40λ§Œμ› μƒλ‹Ήμ˜ 선물도 받아보싀 수 μžˆμŠ΅λ‹ˆλ‹€.

이번 μ£Ό μˆ˜μš”μΌκΉŒμ§€, λ”ν˜„λŒ€ μ„œμšΈμ—μ„œ λ§Œλ‚˜λ³΄μ„Έμš”.

#μ—˜λ‘œλ¦¬μ•„ #λ”ν˜„λŒ€μ„œμšΈ #λ”ν˜„λŒ€νŒμ—… #μ„œμšΈνŒμ—… #ν–₯μˆ˜νŒμ—… λ‹ˆμΉ˜ν–₯수 ν•œλ³΅ 전톡주 KHeritageHouse

β€”

LAST DAYS AT THE HYUNDAI SEOUL.

Scent, modern hanbok, and traditional Korean spirits come together at our K-Heritage House pop-up, ending this Wednesday.

Visit before it closes to discover ELOREA fragrances, enjoy exclusive pop-up benefits, and join our review event for a chance to win gifts worth up to β‚©400,000.

Through this Wednesday at The Hyundai Seoul.

ELOREA TheHyundaiSeoul KHeritageHouse KoreanFragrance SeoulPopUp

THE READING ROOM: WITH YOU PICKSFrom August through October, discover a curated library of love stories by Korean and Ko...
11/09/2026

THE READING ROOM: WITH YOU PICKS

From August through October, discover a curated library of love stories by Korean and Korean American authors at our flagship stores. With each chapter of About Love, a new selection of books explores the same emotions through literature.

For WITH YOU, we’re drawn to stories about the love we share every day: around the table, in the kitchen, over a drink, and in the little moments that become memories together.



UMMA
Sarah Ahn & Nam Soon Ahn

A mother-daughter Korean cookbook rooted in family recipes, kitchen wisdom, and the memories made around food. More than a collection of recipes, Umma is a story of connection, of what gets passed down, shared, and made together across generations.

TINY LOVE STORIES
Miya Lee

An illustrated anthology of true love stories, each told in 100 words or less. Tender, funny, and beautifully brief, these stories remind us that love can live in the smallest momentsβ€”and that sometimes, just a few words are enough to capture how it feels to be with someone.

SOJU PARTY
Irene Yoo

A celebration of Korean drinking culture, snacks, and gathering together. Soju Party brings people to the table with recipes made for sharing, reminding us that some of the best moments are the ones that happen when good food, good drinks, and good company come together.

THE SECOND CHANCE CONVENIENT STORE
Ho-Yeon Kim

A heartwarming story about an unlikely group of people who find connection, belonging, and second chances in a small convenience store. Like CLOSER, it celebrates the quiet intimacy of everyday encounters and the unexpected ways strangers can become something more.

λ„ˆμ˜ 행볡은 λ‚˜μ˜ 기쁨이야
μ •ν•œκ²½

A collection of essays about the warmth of wishing happiness for others, and the quiet joy found in genuine human connection. It reminds us that love can be as simple as caring deeply for another person and finding happiness in theirs.

ABOUT LOVE : μ”¨μ•—κ°€λŸ¬λ¦¬μ—˜λ‘œλ¦¬μ•„μ˜ About Love μ»¬λ ‰μ…˜ 두 번째 챕터, WITH YOU 라온의 μΆœμ‹œλ₯Ό 기념해 μ”¨μ•—κ°€λŸ¬λ¦¬μ™€ νŠΉλ³„ν•œ μ „μ‹œλ₯Ό μ„ λ³΄μž…λ‹ˆλ‹€.ν–₯κ³Ό 예술이 λ§Œλ‚˜λŠ” κ³΅κ°„μ—μ„œ μƒˆλ‘œμš΄ ν–₯ WITH YOU...
10/09/2026

ABOUT LOVE : μ”¨μ•—κ°€λŸ¬λ¦¬

μ—˜λ‘œλ¦¬μ•„μ˜ About Love μ»¬λ ‰μ…˜ 두 번째 챕터, WITH YOU 라온의 μΆœμ‹œλ₯Ό 기념해 μ”¨μ•—κ°€λŸ¬λ¦¬μ™€ νŠΉλ³„ν•œ μ „μ‹œλ₯Ό μ„ λ³΄μž…λ‹ˆλ‹€.

ν–₯κ³Ό 예술이 λ§Œλ‚˜λŠ” κ³΅κ°„μ—μ„œ μƒˆλ‘œμš΄ ν–₯ WITH YOU λΌμ˜¨μ„ κ²½ν—˜ν•˜κ³ , μ‚¬λž‘μ˜ μ—¬λŸ¬ μˆœκ°„μ„ 각자의 μ‹œμ„ μœΌλ‘œ λ‹΄μ•„λ‚Έ λ°±μ‹œλ‚΄, μ΅œμ˜ˆμ§„ μž‘κ°€μ˜ μž‘ν’ˆμ„ λ§Œλ‚˜λ³΄μ„Έμš”.

λ°±μ‹œλ‚΄ μž‘κ°€λŠ” κΈˆμ†μ„ κ³Ό 색채λ₯Ό 톡해 관계 속에 μŒ“μ΄λŠ” κ°μ •μ˜ κΉŠμ΄μ™€ 흔적을 ν‘œν˜„ν•˜κ³ , μ΅œμ˜ˆμ§„ μž‘κ°€λŠ” 꽃이 ν”Όμ–΄λ‚˜κ³  λ³€ν™”ν•˜λŠ” ν˜•νƒœλ₯Ό 톡해 μ‚¬λž‘μ˜ μ„€λ ˜κ³Ό 기쁨, 생동감을 λ‹΄μ•„λƒ…λ‹ˆλ‹€.

μ „μ‹œ κΈ°κ°„ λ™μ•ˆ μ΅œμ˜ˆμ§„ μž‘κ°€μ˜ 주얼리 μž‘ν’ˆλ„ ꡬ맀 κ°€λŠ₯ν•˜λ©°, ELOREA ν–₯μˆ˜μ™€ ν•¨κ»˜ ꡬ맀 μ‹œ νŠΉλ³„ ν˜œνƒμ„ λ§Œλ‚˜λ³΄μ‹€ 수 μžˆμŠ΅λ‹ˆλ‹€.

πŸ“ ELOREA ν•œλ‚¨ ν”Œλž˜κ·Έμ‹­
μ„œμšΈ μš©μ‚°κ΅¬ μ΄νƒœμ›λ‘œ 231

πŸ“… 2026.09.09 β€” 12.07

기획 Siat Gallery α„Šα…΅α„‹α…‘α†Ία„€α…’α†―α„…α…₯α„…α…΅
μ°Έμ—¬μž‘κ°€ Enamelist Sinae Baik / κΈˆμ†κ³΅μ˜ˆ λ°±μ‹œλ‚΄

ABOUT LOVE : SIAT GALLERY

To celebrate the launch of WITH YOU 라온, Chapter 2 of ELOREA’s About Love collection, we present a special exhibition in collaboration with Siat Gallery at our Hannam store.

Experience WITH YOU 라온 alongside works by artists Sinae Baik and YeJin Choi, each exploring the emotions and moments of love through their own visual language.

Sinae Baik expresses the traces and depth of emotion that build within relationships through metalwork and color, while YeJin Choi captures the joy, anticipation, and vitality of love through forms inspired by flowers in bloom.

A selection of YeJin Choi’s jewelry will also be available for purchase during the exhibition, with a special offer when purchased together with an ELOREA fragrance.

πŸ“ ELOREA Hannam Flagship
231 Itaewon-ro, Yongsan-gu, Seoul

πŸ“… 2026.09.09 β€” 12.07

Curated by Siat Gallery α„Šα…΅α„‹α…‘α†Ία„€α…’α†―α„…α…₯α„…α…΅
Artists Enamelist Sinae Baik / κΈˆμ†κ³΅μ˜ˆ λ°±μ‹œλ‚΄

Address

Seoul

Opening Hours

Monday 12:00 - 19:00
Tuesday 12:00 - 19:00
Wednesday 12:00 - 19:00
Thursday 12:00 - 19:00
Friday 12:00 - 19:00
Saturday 12:00 - 19:00
Sunday 12:00 - 19:00

Website

Alerts

Be the first to know and let us send you an email when ELOREA posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to ELOREA:

Shortcuts

Share

Category