27/08/2026
A bestseller in Korea doesn’t mean a bestseller in Vietnam.
At a recent lecture at Ho Chi Minh City University of Technology (HCMUT), My Kroad CEO Lee Boyoung shared insights on Local Cosmetics & Consumer Understanding.
Same product. Different market. Different message.
Because understanding consumers comes first.
This consumer-first mindset is exactly what we bring to every OEM & ODM project at My Kroad.